Ree!

Exposing the reality of business and fake wealth culture.

Real estate | Startups | Tech Enthusiasts

[Ree! @IchieHenry]

Most people on this app are pretending.

I’m building real businesses.

Here’s what I’ve learned about:
• Real estate
• Shortlet industry
• Startups
• Making money in Nigeria

Follow if you want the truth.

[Ree! @IchieHenry]

Took her by surprise

[Ree! @IchieHenry]

Sometimes the strongest thing a person can do is continue without applause, without certainty, and without immediate results.

[Ree! @IchieHenry]

Exhaustion has a way of making you question everything, your pace, your purpose, even your potential.

[Ree! @IchieHenry]

To see God fearing person na by connection, the majority of people now na God dey fear them.

[Ree! @IchieHenry]

To whom much is given don carry am run.

[Ree! @IchieHenry]

@Midatlblog Is he joking because he must be a joke

[Ree! @IchieHenry]

@SKNIRT2C Somebody shout Power ✊😂😂

[Ree! @IchieHenry]

@SKNIRT2C Brosky! Been a decade 😁

[Ree! @IchieHenry]

Hot take:

A lot of people in Lagos are not broke.

They are just trying to live a lifestyle their income cannot sustain.

[Ree! @IchieHenry]

Poor pricing strategy; your shortlet business can be very profitable if you price it properly.

But only if you treat it like a real business and not a side hustle.

Most people entering the industry are not ready for that reality.

[Ree! @IchieHenry]

Most people entering the shortlet business in Lagos right now will lose money.

Not because the industry is bad.

But because they misunderstand how it actually works.

Let me explain.

Thread 🧵

[Ree! @IchieHenry]

Fourth mistake: underestimating expenses.

Cleaning
Maintenance
Utilities
Agent commissions
Repairs
Staff
These costs add up quickly.
Many people only calculate rent.
That’s a big mistake.

[Ree! @IchieHenry]

@mide_io Any reward for them?

[Ree! @IchieHenry]

@_Nsznn Monetizing my account

[Ree! @IchieHenry]

@sironyeka Hello

[Ree! @IchieHenry]

Which is your favorite?

[Ree! @IchieHenry]

Random pictures I took at #NLPNigeria2026