Identity Edge

one stop solution for all your digital and marketing needs

[Identity Edge @IdentityEdge]

@0393_tim @X Lets Connect

[Identity Edge @IdentityEdge]

@jacobAlswin Claude

[Identity Edge @IdentityEdge]

@riwajrise https://t.co/zqM9pgTWoI

[Identity Edge @IdentityEdge]

@TTrimoreau getting attention

[Identity Edge @IdentityEdge]

@riwajrise https://t.co/zqM9pgTWoI

[Identity Edge @IdentityEdge]

@Anas_founder GPT - 5.6

[Identity Edge @IdentityEdge]

@code_abhayy @X Lets Connect

[Identity Edge @IdentityEdge]

@TTrimoreau Agency - https://t.co/zqM9pgTWoI

[Identity Edge @IdentityEdge]

@ardent__dev Lets Connect

[Identity Edge @IdentityEdge]

@sflorimm https://t.co/zqM9pgTWoI

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@AthAthar https://t.co/zqM9pgTWoI

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@Joi2James https://t.co/zqM9pgTWoI

[Identity Edge @IdentityEdge]

Unpopular opinion:

Most creators are underpaid.

Most brands overpay.

And most agencies sit somewhere in the middle creating confusion.

The industry doesn't have a pricing problem.

It has a transparency problem.

[Identity Edge @IdentityEdge]

Three years ago:"Influencer marketing is a trend."
Today:Entire brands are being built by creators.
The trend won.

[Identity Edge @IdentityEdge]

The next generation of agencies won't compete on creativity.

Everyone has AI.

They'll compete on:

Speed.
Distribution.
Execution.
Relationships.

[Identity Edge @IdentityEdge]

We contacted hundreds of creators.Most replied.Some ignored us.A few became long-term https://t.co/i2ipNYEteT is just conversations at scale.

[Identity Edge @IdentityEdge]

Every founder says:"Influencer marketing doesn't work."Then you look at the campaign.Wrong creators.
Wrong brief.
Wrong execution.Of course it didn't work.

[Identity Edge @IdentityEdge]

The easiest way to spot a bad influencer campaign:The creator sounds like the brand.Not themselves.

[Identity Edge @IdentityEdge]

A creator with:25K followers
150K average viewsis more valuable than500K followers
20K average views.Yet brands still chase follower counts.

[Identity Edge @IdentityEdge]

Most agencies want bigger clients.We want better systems.Bigger clients follow.