Identity Wines

Sustainable, innovative and ethical wines produced by @journeysendwine. You can find our Shiraz and Sauvignon Blanc in your nearest Sainsbury’s and Asda.

[Identity Wines @IdentityWines]

Identity Wines represents all the unique personalities and philosophies involved in creating our wine and also encapsulates the innovative methods used in the vineyards and in the winery.

[Identity Wines @IdentityWines]

Merry Christmas! Hope you're having a good one and enjoying good food and drink. We're absolutely nailing the drink side of things but the food element has gone a bit wrong. #MerryChristmas2021

[Identity Wines @IdentityWines]

The last sunset before Christmas on the @JourneysEndWine farm. #christmasinsouthafrica

[Identity Wines @IdentityWines]

Don't panic! There's still time to get delicious red and white wine in time for Christmas: our ethically & sustainably produced Shiraz and Sauvignon Blanc are in @sainsburys and on offer for £7 a bottle. #winetime

[Identity Wines @IdentityWines]

"Full bodied, smooth red. Lits of red fruits coming through. Nice subtle chocolate taste with a hint of spice just to really set it off. *10/10" Not our words, but those of wines_4_dummies on Insta about our Shiraz. You'll find it in Sainsbury's for under a £10 #drinksouthafrican

[Identity Wines @IdentityWines]

Very proud that @JourneysEndWine is one of five farms in the Cape winelands to attain @wwfsouthafrica Conservation Champion status, reward for its commitment to nature and adhering to WWF's high standards. #conservationchampion

[Identity Wines @IdentityWines]

This is Ronell & Rozieta and together they're responsible for the upkeep of the barrel maturation cellar at @JourneysEndWine... and there are a lot of barrels to upkeep!

[Identity Wines @IdentityWines]

If you buy 6 (or more) of our ethcially produced, delicious Sauvignon Blanc in @sainsburys you'll get a whopping 25% off. TWENTY FIVE PERCENT! If that news doesn't make your weekend we don't know what will. #drinksouthafrican

[Identity Wines @IdentityWines]

It's beginning to feel a lot like summer on the @JourneysEndWine farm. #summerinsouthafrica

[Identity Wines @IdentityWines]

Another weekend, another ridiculously generous discount on our wine, this time our Sauvignon Blanc in @sainsburys for just £7 a bottle. What are you waiting for! #drinksouthafrican

[Identity Wines @IdentityWines]

@jonbergerdaniel @JourneysEndWine Perfect!

[Identity Wines @IdentityWines]

We love this photo, taken on the @JourneysEndWine. If you had a pet butterfly, what would you name it? #petbutterfly

[Identity Wines @IdentityWines]

A reminder that both our Shiraz and Sauvignon Blanc are ethically & sustainably produced, have labels that come to life, are both extraordinarily delicious and are available in @asda & @sainsburys. Have a good weekend! #drinksouthafrican

[Identity Wines @IdentityWines]

Our delectable Shiarz is currently only £7 a bottle in @sainsburys - SEVEN POUNDS! A wine reviewer recently described the wine as "Black cherry, plum, toasted oak, pepper, chocolate and vanilla. Great value for money". So now it's even better value for money! #drinksouthafrican

[Identity Wines @IdentityWines]

This is Ginford, head gardener on the @JourneysEndWine estate. He smiles like that every single day. Working in wine does make you happy. #winemakesyouhappy

[Identity Wines @IdentityWines]

More interesting indigenous bird life on the @JourneysEndWine farm, this time Blue Cranes having a disagreement about something. Best nesting spots probably. #vineyardbirds

[Identity Wines @IdentityWines]

It's Thursday which means it's essentially the weekend, so you're allowed to head to your nearest @sainsburys or @asda (or either of their websites, which are even nearer) and treat yourself to a bottle of our sustainably produced Sauvignon Blanc. Trust us, it's delicious.

[Identity Wines @IdentityWines]

Of all the indigenous wildlife you can see amongst the vines on the @JourneysEndWine farm this little deer might be our favourite. #vineyardanimals

[Identity Wines @IdentityWines]

Are you having a good weekend? Hope so. It can always be improved by sustainably and ethically produced wine that's delicious, which is convenient because our Shiraz and Sauvignon Blanc are all of those things. Head to either @sainsburys or @asda and fill your basket.

[Identity Wines @IdentityWines]

Sustainability is a huge part of our identity and core to the winemaking at @JourneysEndWine - it was the second farm in South Africa to be totally solar powered. #sustainablewinemaking

[Identity Wines @IdentityWines]

We're big fans of Wines 4 Dummies on Insta - a simple guide to wines from supermarkets. Here's a snippet of the review of our Shiraz: "The 2nd bottle my daughter chose and boy did she choose well. Perfect bottle of red to be opened in that golden hour of the evening. 10/10."