Elon Musk: βAnyone who wants to make more than they take has my respectβ
Elon is asked for his advice for entrepreneurs, to which he responds:
βIβm a big fan of anyone who wants to build. Anyone who wants to make more than they take has my respect. Thatβs the main thing you should aim for: to make more than you take and be a net contributor to society.β
He compares it to the pursuit of happiness:
βIf you want to create something valuable financially, you donβt pursue that. Itβs best to pursue providing useful products and services. If you do that, money will come as a natural consequence of that rather than pursuing money directly. You canβt pursue happiness directly. You pursue things that lead to happiness β fulfilling work, study, friends, loved ones.β
Elon continues:
βIt sounds very obvious, but generally if somebody is trying to make a company work, they should expect to grind super hard and accept that thereβs a meaningful chance of failure. Then just focus on having the output be worth more than the input. Are you a value creator? Thatβs what really matters: making more than you take.β
Video source: @nikhilkamathcio (2025)
What if food loss could be transformed into farmer income? π€
In Mbale City, Uganda, Idi Mukasa Bate of Atari Farms is addressing key inefficiencies in the Cityβs agrifood system by building reliable supply chains and turning surplus into opportunity.
Through Atari Fresh, the team connects smallholder farmers to stable urban markets, supplying fresh produce like avocados, bananas, tomatoes, and green peppers to restaurants, hotels, and institutions across the region.π
Then came Avoglow - a move into value addition. Surplus and lower-grade avocados are turned into cold-pressed avocado oil (in three variants) and nutrient-rich seed powder. Together, these two brands reduce food waste, unlock farmer income, and create new opportunities for women and youth across the Mt. Elgon region.π₯
Idi reflects on what he is proud of today: βπππ π‘βπππ πΌβπ πππ π‘ ππππ’π ππ ππ π‘βππ πππ’ππππ¦ ππ π‘βπ βπππ π€πβπ£π π ππππππ π€ππ‘βππ πππππππ πππππ’πππ‘πππ . ππβπ£π π βππ€π π ππππβπππππ πππππππ , ππ ππππππππ¦ π¦ππ’π‘β πππ π€ππππ, π‘βππ‘ ππππππ’ππ‘π’ππ πππ ππ ππππππ‘ππππ, π π’π π‘πππππππ, πππ πππππππππ. ππβπ£π π‘π’ππππ πβππππππππ ππππ ππππ πππ π πππ ππππππ‘ πππππππ π ππππππ‘π¦ πππ‘π ππππ ππππππ‘π’πππ‘πππ πππ ππππππ πππππππ‘πππ πππ πππ£ππππππππ‘ππ π π‘ππ€ππππ βππ.β
SHONA has been a key partner along the way, first through Generation Food Mbale and now through #AfriFOODLinks.
βπβππ π ππππππππ ππππ£ππππ π£ππ‘ππ π‘πππππππ, ππ₯ππππ‘ ππππ‘πππ βππ, πππ πππππ π π‘π π π π‘ππππ πππ‘π€πππ ππ ππππππππ πππππ£ππ‘πππ . ππβπ£π π βπππππππ ππ’π ππ’π ππππ π π π‘πππ‘πππ¦, ππ₯ππππππ πππππ’πππ πππππππβππ , πππ π’πππππππ πππ€ ππππππ‘π’πππ‘πππ πππ ππππ€π‘β,β remarks Idi.
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