Chair of Marketing Management at WWU Münster

Official account of the Chair of Marketing Management (IfM)
at the University of Münster @WWU_Muenster
Website:

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

How should a #web page in online retailing look like? This research examines the effect of different #design elements on the online #customer #experience. With this it can offer a clear guidance on how to design web pages effectively. https://t.co/NO354514yl

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

This articles reveals some interesting insights on the question of how #retailers can enhance #unplanned purchasing behavior. It is shown that it is the shoppers’ #attentional #breadth that leads via an exploratory mindset to unplanned purchasing. https://t.co/BsCSbpwBBt

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

Everyone has certainly found themselves spending a lot of time on social media at one time or another. What are the reasons for this "rabbit hole" behavior? With this article an understanding of one's own media consumption might be possible. https://t.co/5FElbtvzeI

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

The dark triad: #machiavellianism, #narcissism and #psychopathy - do these personality traits affect a salesperson's performance? The results give insights into the challenges and opportunities that dark traits present. https://t.co/Pe4vW9suAn

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

The authors give an in-depth description and analysis of the #customervalue construct by taking into account the manifold journal publications on this fascinating topic.
https://t.co/ymXFAho0je

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

How well do different types of brand #relationships drive customer brand #loyalty? By applying a meta-analysis this article finds some valuable insights to help companies improve their relationship-building #actions. https://t.co/lK16O5iS9P

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

The authors find evidence for systematic #gender performance differences at a top business school. The research shows that teachers can serve as strong #role models to challenge gender #stereotypes and improve student performance. https://t.co/ukY6FyLUsx

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

Examining the role of payments in online courses, the authors find evidence for an increased user #engagement when paying for a course certificate. This result helps course platforms to design their courses suitable to the user behavior. https://t.co/NHpbkSQY6i

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

Entering a new market comes with many challenges for companies. This fascinating article observes retailers' #price setting behavior in a #new market over time and reveals some deep insights. https://t.co/vzyPc7Rtx2

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

#Caffeine consumption before going #shopping increases the number of purchased items and the overall spending. These interesting findings can help managers to attract customers but also support customers in controlling their #buying behavior. https://t.co/Jyk9TYNsFJ

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

How can service providers #communicate in case of a service #failure? In this interesting research the authors come to the meaningful conclusion that #appreciation often works better in restoring satisfaction than an apology.
https://t.co/JiEAMvL7Hm

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

How to add a human touch to the digital world? Addressing the challenge of sustaining customer loyalty in a #digitalized environment this research shows that the digital presence of employees increases #service quality perceptions and customer loyalty.
https://t.co/ogXI3lBBlz

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

Examining the various impacts of #ArtificialIntelligence the authors build an insightful #framework and propose a future research agenda concerning marketing strategies, customer behaviors and policy questions. https://t.co/MfZbAcXT5d

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

Public #policy in Marketing is a growing research area with the potential to influence real-world public policy decisions. This paper presents some insightful examples of studies conducted in this field and promising opportunities for marketing scholars. https://t.co/kDOleRg7LS

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

#Intention does not always predict real behavioral #outcomes, although this relation is frequently assumed. To overcome this issue, this paper provides helpful recommendations for dealing with the "intention-behavior gap." https://t.co/R9FroleWn7

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

This paper presents an insightful #guide to develop fruitful research propositions. It offers a great support for scholars who are striving to further advance #marketing theory and practice. https://t.co/ozOXb1g2qf

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

Marketing science is needed more than ever to contribute to critical current challenges. Several important current topics are vividly emphasized in this strategic plan that serve as inspiration for further research. https://t.co/92KNLAJXV4

[Chair of Marketing Management at WWU Münster @IfM_Muenster]

Thank you so much, @MarkoSarstedt, for your very kind and insightful feedback. Hope to see you at the @AcadMktingSci Conference in New Orleans next year!

[Marko Sarstedt @MarkoSarstedt]

Nina Mack and Frederik Ferié from @IfM_Muenster giving a great presentation on identity duels at #AMS2022Monterey