I genuinely hope you stop playing it safe.
I hope you ask yourself this more:
"What's the worst that can happen gan sef"
The comfort zone is not your friend. It is the place where everything good goes to die.
Again tell me,
What's the worst that can happen gan sef.
What if you do something like this:
I know you've never thought about it, so follow me till the end.
Register your business name with a Bulk SMS provider... say WuraGoLD Ventures.
Now, instead of communicating only through WhatsApp, your customer places an order and receives this as a text carrying your business name:
WuraGoLD Ventures
Your order GOLD-1356G (2-piece Necklace Set) has been confirmed and is being prepared for shipment.
A few hours or days later...
Beep!
WuraGoLD Ventures
Your order GOLD-1356G is now on its way and is scheduled for delivery today (28/06/2026). For enquiries, kindly call 08109038888.
The customer receives the package.
And a few minutes later...
Beep!
WuraGoLD Ventures
Thank you for shopping with us. We hope you love your purchase. Should you have any questions or complaints, kindly reach out to us on WhatsApp.
And that's it.
That's it.
Three simple messages that look like a big deal to the customer.
But the entire "paparazzi" costs less than N 50.
Registering with most Bulk SMS providers is even free.
See the interesting part:
The product you sold has not changed.
The necklace is still the same.
And even the delivery bike is still the same.
You may even still be the only person running this whole thing.
But something has changed dramatically.
And that's the Customer's Perception.
The moment those messages arrive, this is what unconsciously happens in the customer's mind:
"Wow... I thought I was just chatting with one lady on WhatsApp."
"This business is actually organized."
"They have systems."
"There must be people processing orders behind the scenes."
"These people look reliable."
And unending applause from the customer, behind you.
The customer didn't inspect your office.
She didn't ask how many staff you have.
But experienced your process...
And her brain filled in the blanks.
It is actually one of the most powerful principles in business psychology:
People judge the quality of your business by the quality of the experience you create.
Packaging your business isn't only about having a beautiful logo.
Or renting an expensive shop and shaking bumbum to advertise on social media.
Customers don't buy with logic alone.
They buy with emotion, then justify it with logic.
Before someone says:
"Their products are good", their subconscious has already decided, "These people look like they know what they are doing."
And that feeling matters.
.
.
.
See You Again Next Time.
I'm The Mad Profit Guy.
I just found another exceptional verse🔥
Jeremiah 29:11 MSG
I know what I'm doing. I
have it all planned out, plans to take care of you, not abandon you, plans to give you the future you hope for.
Daddy is taking care of you… Type AMEN 🙏
There’s no short cut to success.
You just have to work.
Grace does not work on lazy people.
Grace will also take you through the path you have worked for.
God will bless the work of your hand.
If you don’t work hard, nothing for God to bless.
Yesterday, my faith in humanity received an unexpected boost.
Yesterday, a lady I know in Nigeria sent me a WhatsApp message asking if I could help send $300 to someone in the US.
My first reaction?
“This one sounds like a scam.” 😄
I immediately called to confirm it was really her.
Then I asked a question:
“Why not just send it through your bank?”
She explained that the transfer had reversed.
Out of curiosity, I asked who the recipient was.
Her answer stopped me.
Last year, her mother was involved in a serious motor accident and urgently needed surgery. The same person in the US sent her $2,500 to help save her mother’s life.
Now the tables had turned.
The person had lost their job.
She couldn’t afford much, but she wanted to send back $300 to help.
She transferred the naira equivalent to me, and I sent the money on her behalf.
She isn’t rich.
She’s simply a hardworking vendor in Nigeria, selling bedding.
That conversation reminded me that kindness has one of the highest returns on investment.
The people you help today may not repay you tomorrow. But kindness has a remarkable way of finding its way home.
Sometimes through the same person.
Sometimes through someone else.
Goodness still exists.
It's rarely talked about when ordinary people quietly remember kindness… and repay it when the opportunity comes.
Stories like this remind me that good people still exist and make me believe the world is not as broken as social media sometimes makes it appear. ❤️
Do you appreciate kindness?
I had a loan of 500k when I started my first business.
To service 50k monthly.
Salary was 130k where I was working.
Business didn't bring money until after 6 months.
I paid my manager and others out of the 60K left.
And bought a car from that business in just one year of running it.
Now imagine if I didn't have 130k coming from somewhere.
Maybe...
By the 3rd month, I would probably say the business wasn't profitable.
And I am telling you...
If you don't learn from the practical teachings I do here, you will struggle for a long time.
I know the theories, and I am facing the real-life scenarios.
Take this page like your business success depends on it.
That's all I have to say.
.
.
.
MPG.
One business concept destroys many startups.
It's called Working Capital.
When you decide to start a business, you prepare what is known as Capital Expenditure.
In simple terms, that's the money needed to set up the business.
You expend it on things like:
Shop rent.
Business registration.
Furniture.
Shelves.
Equipment.
Signboards.
Renovation.
If you have all these covered, it feels like you're ready to start.
But...
This is where many entrepreneurs run into trouble.
They spend almost all their money on opening the business...
...and forget to budget for the running of the business.
Always remember something I've said before:
Every new business has the characteristics of a failed business.
Why?
Because for the first few moments you open your doors, you probably have very few customers.
Maybe none.
Very few sales.
Maybe none.
But your expenses don't wait.
And your staff won't say, "Don't pay us until customers start coming."
Electricity bills will come, and your equipment may need servicing.
The business is breathing...
...even if it isn't earning yet.
This is where Working Capital comes in.
Working Capital is the money you deliberately set aside to keep the business alive while it's still finding its feet for the next 3 to 6 months.
Think of it as the fuel in your car.
Buying a car is one thing.
Having enough fuel to drive it every day is another.
The same applies to business.
You should not only ask how much it costs to open this business...
Equally ask:
"If I don't make meaningful sales for the next three to six months, can this business still survive?"
If the answer is no...
...then your startup budget is incomplete.
Don't budget only for opening the doors.
Budget for keeping the doors open.
Because businesses rarely fail because they couldn't start.
Many fail because they ran out of money before they had enough time to succeed.
.
.
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See You Again Next Time.
I'm The Mad Profit Guy.