I love seeing Heeseung (Evan)’s evolution as a solo brand ambassador. It all started after his effortless national-level virality in China, a market with 1.4 billion people and huge purchasing power. From rising brands like Jooyce, who openly wanted him back and chased him worldwide, to established brands like Simcare that constantly show how much they value him, and now Proya, a billion-dollar company larger than HYBE itself trusting him to represent one of their key product lines.
Every brand gives him more visibility because they know he has a face that sells products. But beyond the visuals, his personality and professionalism make people love him even more. It’s no surprise that beauty brands ( not handed down to him thru label connections) keep choosing him because his visuals have global appeal!!!✨🤍❤️💖💙
And don’t forget Qrsessed (JP/KR brand) who are so obsessed with him! 😭🥹
And lastly, all those noise from haters are just jealousy and ignorance how impact is measured. Let them bark and get mad over Heeseung’s success. 🤭