Impact Magazine

Using evidence and insight to make a difference. The quarterly magazine of the Market Research Society (@TweetMRS) and sister publication of @researchlive

[Impact Magazine @ImpactMRS]

The Economist has launched a campaign to help expand its readership in the US. From launching a paywalled podcast to integrating user experience research, Seema Hope tells Katie McQuater how insight is fuelling the free-thinking media brand:

https://t.co/VEHiXiv0C2 #mrx

[Impact Magazine @ImpactMRS]

Numerical skills are vital but often overlooked. Crawford Hollingworth considers how to make numerical information easier to understand:

https://t.co/T6MG21uVFg #mrx

[Impact Magazine @ImpactMRS]

Bethan Blakeley writes about how researchers can learn from team sports on how to delegate and embrace specialisation:

https://t.co/juBnLfr9Mo #mrx

[Impact Magazine @ImpactMRS]

‘Failing fast’ may be the culture of Silicon Valley, but most of us are uncomfortable with failure. Yet setbacks are a part of life, and how we respond can determine how we learn:

https://t.co/0aFFiEJSD2 #mrx

[Impact Magazine @ImpactMRS]

Low prices promote the feel-good factor – but brands must market them in the first place, says Rory Sutherland:

https://t.co/iSbb5VbbMv #mrx

[Impact Magazine @ImpactMRS]

One Swedish city has used citizen engagement to understand the hopes and fears of local people – and how they think wellbeing should be measured:

https://t.co/HVUIx3AWC3 #mrx

[Impact Magazine @ImpactMRS]

Full-service insights agency Davies+mckerr has appointed David Power as head of quantitative, effective from this month:

https://t.co/kIBlwll59a #mrx

[Impact Magazine @ImpactMRS]

Research has identified biases against minority groups when it comes to certain financial products. Phoebe Ward and Carol McNaughton Nicholls examine how AI could potentially exacerbate the issue:

https://t.co/WktDCkIXS9 #mrx

[Impact Magazine @ImpactMRS]

Almost two years since the beginning of the conflict in Ukraine, a longitudinal survey with refugees is documenting their migration paths, needs and expectations for the future:

https://t.co/FFmWIL7CXW #mrx

[Impact Magazine @ImpactMRS]

With London seeking a greener transport system, a study has examined the role of financial incentives in creating a more sustainable city:

https://t.co/bBNZMDqyxk #mrx

[Impact Magazine @ImpactMRS]

Generational labels have contributed to some of the laziest stereotypes ever perpetuated, and their misuse risks undermining research. Is it time for a rethink?

https://t.co/LCIhGQYF6o #mrx

[Impact Magazine @ImpactMRS]

With the beer industry undergoing numerous changes in recent years, Zuzana Heleyová tells Liam Kay-McClean how Asahi is keeping up with trends and democratising data:

https://t.co/MOlvfD6LU6 #mrx

[Impact Magazine @ImpactMRS]

Research with seldom heard and niche populations – people who have historically not been heard from, misunderstood, or have something uncommon in common – requires creative, flexible approaches and a willingness to immerse:

https://t.co/p7RnjMCLqW #mrx

[Impact Magazine @ImpactMRS]

The January 2024 issue of Impact is out now! Featuring a report on niche and seldom heard research, and brands including @Holland_Barrett and @AsahiUKLtd, as well as much, much more:

https://t.co/tuG4Ay9DiY #mrx

[Impact Magazine @ImpactMRS]

For more than 60 years, the MRS Code of Conduct has been the foundation of good research. Julie Corney sets out the professional standards that all research practitioners must maintain:

https://t.co/INq68kcd9y #mrx

[Impact Magazine @ImpactMRS]

Algorithms have a huge influence on what we see online, getting personal in their recommendations and seemingly knowing us inside out. Now, some people are consciously adapting their behaviour to regain control:

https://t.co/BRaS4IBItB #mrx

[Impact Magazine @ImpactMRS]

Television adverts are more successful if they show the product first and brand name later, according to research examining which creative factors are most likely to be effective:

https://t.co/2UMNj8gbwX #mrx

[Impact Magazine @ImpactMRS]

Crawford Hollingworth examines the impact of ‘sludge’ and other negative uses of behavioural science, and how researchers can keep sludge at bay:

https://t.co/xfVpzTnDKH #mrx

[Impact Magazine @ImpactMRS]

Mhairi Aitken, ethics fellow in the Public Policy Programme at The Alan Turing Institute, discusses the risks and benefits of artificial intelligence and introducing ethical data practices:

https://t.co/JvJaxPlExj #mrx

[Impact Magazine @ImpactMRS]

Lorna Tilbian, Impact columnist and chair at Dowgate Capital, shares her seven tips for how to invest in businesses:

https://t.co/Kgy1DS5Fz7 #mrx