Imran Choudhury

Former journo, now PR man for @DeloitteUK - interested in health, tech & digital. Views my own.

[Imran Choudhury @Imran_Choudhury]

Great to see this opinion piece land in online & print! Some great pieces of insights here from @DeloitteUK's Trust in GenAI research. Take a look here: https://t.co/LB4idaM5cE

#GenAIprogress #FutureOfWork #DigitalTransformation

[City A.M. @CityAM]

OPINION || Employees are outpacing their own employers when it comes to using AI in the workplace.

It's time for companies to catch up, writes @DeloitteUK GenAI lead Lorraine Barnes ✍️

Read more here 👇
https://t.co/j9LWL5Sle9

[DIGIT @digitfyi]

Research from Deloitte has found that nearly a third of UK employees pay for GenAI tools, with 22% using in-house generative AI tools developed by their company or commissioned from third-parties.

Read more here⬇️
https://t.co/SLm4zNs3MN

#Tech | #News | #Deloitte | #GenAI

[Imran Choudhury @Imran_Choudhury]

The CEO of @bt_uk Alison Kirkby says "AI is radically transforming" their processes and automating them - "It's pervasive everywhere and a key enabler for us."
@DeloitteUK @EndersAnalysis #MediaTelco2024

[Imran Choudhury @Imran_Choudhury]

"Threats of AI deep fakes does pose a threat to impartiality. We need to be doing [more of] our original journalism and having eye witness interactions with people all around the country" says @itn CEO @RachelCorpTweet at the @DeloitteUK and @EndersAnalysis #MediaTelco2024

[Imran Choudhury @Imran_Choudhury]

In a session about journalism in the AI era at the @DeloitteUK & @EndersAnalysis #MediaTelco2024 conference, CEO of @guardian media group Anna Bateson says: "We need to get out & speak to real people & hear thier stories - that's where you can really understand what's going on."

[Imran Choudhury @Imran_Choudhury]

Dana Strong, CEO at @SkyUK tells delegates at the @DeloitteUK and @EndersAnalysis #MediaTelco2024 conference how "passionate" she is in making sure content that is commissioned is relevant to UK culture.

[Imran Choudhury @Imran_Choudhury]

"We're in an age of democratic disengagement. To engage with young people we have to be on social platforms like Instagram, Tik Tok...and whatever comes next" says @Channel4 CEO @mahonalex at the @DeloitteUK #MediaTelco2024 conference.

[Imran Choudhury @Imran_Choudhury]

"I want to grow the industry with different creatives and different story telling outcomes" says @BBC Director General Tim Davie at the @DeloitteUK #MediaTelco2024

[Imran Choudhury @Imran_Choudhury]

"To satisfy the audience we need stories to appeal to diverse tastes. If [consumers] see what they like they'll come back night after night. It's really that simple and also really that hard" says co-CEO of @netflix Greg Peters at the @DeloitteUK #MediaTelco2024 conference.

[Imran Choudhury @Imran_Choudhury]

“[AI] Regulations are developing quickly & organisations expect to face a level of uncertainty over their ability to meet them,” says @DeloitteUK 's GenAI lead Lorraine Barnes in a @CityAM story by @_jessjones_ about new laws for AI. Read the story 👇 https://t.co/DwvrJw5pZO

[Imran Choudhury @Imran_Choudhury]

Research from @DeloitteUK's Automotive Consumer study covered by The @Telegraph found that younger drivers are more likely than others to prefer a car subscription service over ownership - a sign of the times? Read the piece below 👇

[The Telegraph @Telegraph]

🚗 Younger people more likely to purchase a car subscription, study shows https://t.co/QoLB555bbW

[Integrated Care Journal @ICJnews]

Working women in the UK spend 1.5 times more on out-of-pocket health spending than their male counterparts, a new report from the Deloitte Health Equity Institute has found.

https://t.co/Qrk5jxgHCg

[Financial Times @FT]

About 75,000 Deloitte staff have been given access to a generative artificial intelligence chatbot to create PowerPoint presentations and write emails and code in an attempt to boost productivity https://t.co/XHEpzaQVU6

[Imran Choudhury @Imran_Choudhury]

@ChemistDruggist @CandDBeth Big loss for community pharmacy news! You were a pleasure to work with when I was at the NPA. Good luck with the new job Beth!

[Imran Choudhury @Imran_Choudhury]

'Every single player has a role in health equity' says Liz Hampson, health policy advisory lead at @DeloitteUK at a @ftlive session on how pharma companies can address disparities in health. She added that AI can 'replicate current biases in society'
#FTPharma #DeloitteFTPharma

[Imran Choudhury @Imran_Choudhury]

'We're moving away from product based marketing to pathway based marketing which seeks to better understand what's happening to patients' says Hanno Ronte, partner at @DeloitteUK during an @ftlive session on patient engagement in the pharma world #FTPharma #DeloitteFTPharma

[Financial Times Live @ftlive]

@ICONplc Join our panel of experts from the Association of the British Pharmaceutical Industry, @ICONplc, @GileadSciences, and @Deloitte to discuss how patient engagement is evolving clinically and commercially at #FTPharma now.

[Deloitte UK @DeloitteUK]

“The cost of living crisis has supressed consumer spending power but shoppers are still willing to spend more at Christmas by prioritising it over other spending," Deloitte's head of retail Oliver Vernon-Harcourt said in the @Independent.

Read here 👇
https://t.co/z10PNUyUBj

[Imran Choudhury @Imran_Choudhury]

@ZacGoldsmith What a sweeping & dangerous statement to come from someone in the public eye! Dismissing or ignoring what the phrase 'from river to the sea Palestine will be free' means to the Palestinians is yet another means by which to silence Palestinian perspectives.

[Sophie McNeill @Sophiemcneill]

There is nowhere safe to go in Gaza. No escape. No aid groups who can step in. How can 1 million+ people suddenly relocate amidst terrifying bombing? This is insane & will have devastating humanitarian consequences.