“the main thing is to keep the main thing the main thing” BUT here’s what we also learnt.
this quote from stephen covey is often regarded as supremely important while building startups where founders have to focus on their main thing which is usually product, customers, pmf and monetisation.
we invest in pre-seed at scale and one of our mantras is to keep a laser-sharp focus on the “main thing” — it has saved us a lot of time, money, and pain.
however, we also learnt some critical life-saving lessons over the past 5 years across 200+ companies and that is the importance of what we call the “NIAM” thing - its “MAIN” spelled backwards.
we realised how important it is for founders to understand financials not just from the perspective of cash flow management but also for the financial modelling of their business to understand how it may or may not scale, holistic spend planning and control, disciplined runway management, tracking plan vs actual even at the early stage to prevent fatal crashes. we understood the need for a *fractional cfo* from the early days.
we saw how much time founders had to spend on the unproductive parts of recruiting - sourcing and screening, how every founder was discovering hiring in other locations like philippines and latam or eastern europe by themselves and repeating the same mistakes. we understood the need for a *global talent agency* from early on.
we noticed how founders were failing at setting up their organic acquisition engines due to the pressure of showing progress and never finding the talent or time to get their content and seo game in place. every day lost in organic setup is a day of compounding you are never getting back. we understood the need for a stellar service that delivers *content for seo & organic* on-demand so founders don’t lose time trying to build the perfect thing internally - just doesn’t happen in 90% of the cases.
we saw how shabby excel-based financial management leads to books that make running the business almost impossible when the company and their accountants struggle to be on the same page and everyone does their own thing just to file taxes somehow. we understood the need for an *accounting firm* that gets startups.
we were & continue to be amazed at how hard and expensive it has become to hire engineering talent and how it changes the timelines even when there is a technical co-founder. we saw how the need for keeping everything internally was leading to costly delays and the problem never got easier. we understood the need for a *startup-ready product development firm* that is run by former product founders who get startups.
this was globally true across us, europe and india/asia so we went hunting for solutions and used a combination of investing/incubating/mentoring to find the “right people” for this global startup building stack — and eventually found some stellar founders for each of the above problems.
that’s what we call NIAM — the opposite of the MAIN thing that startups need but don’t have to build internally and de-focus from the MAIN thing.
all NIAM founders are unique in their own way. they “get startups”. they are really good at what they do. what they do is their MAIN thing. and they understand the concept of NIAM deeply.
NIAM is open to all startups irrespective of where you are.
all details are on the LINK BELOW and you can reach them directly with the keyword NIAM in your subject/text so they know where you are coming from :)
MAIN + NIAM may be the combination that one has to get right to never miss a beat.
hope this helps :)
InCommon (portco) can help affected companies setup mini-GCCs with global talent including R&D talent (engineers in India etc.) — the product offering fits this need perfectly.
Of course, I hope this is reversed / fixed as it makes no sense. I’ve run a bootstrapped business in the US and would’ve not survived with a rule like this!
cc @PiyushKedia_
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