Narrative slack is disappearing companies are facing faster consequences when words and actions fail to align. New research from @FTIConsulting explores how AI and social media reshape credibility, purchasing behaviour & investor scrutiny.
Read more: https://t.co/xKx5DqcYEP
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Algorithms are reshaping how consumers discover brands, with AI increasingly narrowing decision-making down to a single recommendation. @TangerineComms explores why retrievability, trusted signals & earned influence matter more than visibility alone.
https://t.co/uZiuHs2n04
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‘Lack of comms from Southampton FC let their fans down’
It took 20 hours for the club to say something after the Spygate news was announced. In that time the mood amongst fans deteriorated by the hour.
https://t.co/bBzLJCbndF