Andy Lunique

Former Global Lead for Creators on Apex Legends, Destiny, and Discord. I connect creators and brands here. Author of In Game Menu + Ultimate Gamers Cookbook

[Andy Lunique @InGameMenu]

Hi just responding to DM's right now but answering one on the public thread:

Yes I am literally going to amplify every single post, tweet, blog, and video that has brands or developers offering opportunities, codes or interest to creators.

11 years doing this work and it's still not easy for the vast majority, and while big creators are paid over $200k - 500k just to show up and post, I'm still helping out everyone grinding to make this things work.

So If you're a creator looking for dev and brand info I will look for you, and if you're a brand that can't afford a 6 figure agency - I got you or I can help you connect with dope boutique agencies.

[Andy Lunique @InGameMenu]

@EleniExp I would never insult you by not dedicating time

[Andy Lunique @InGameMenu]

We're trying something different this year. I'm honored to be speaking on stage with other professionals at GamesBeat NEXT this year. If you have time to connect at the show and you're thinking deeply about the next decade of the creator industry (both content and UGC), I'd love to connect.

For folks who are curious, this show features CEOs, founders, investors, CMOs, and technology leaders chatting about gaming, AI, mobile, entertainment, and global platforms. Let me know if there are any insights I should be chasing!

Codeword is: Focaccia

[Andy Lunique @InGameMenu]

@TheCartelDel It hurts how true this is

[Andy Lunique @InGameMenu]

I was just talking to a GameStop employee and told them the news. They didn't really understand. But essentially explaining that over the last 10 years imagine being pushed in a direction that you don't want to take the studio, being asked to work on features and games that you're not interested in, getting denied the ability to engage with the work that your team wants to do all to be shut down and blamed for not having the right investment.

[Andy Lunique @InGameMenu]

I just very luckily grabbed every physical copy of Bioware's titles, Lord knows we can't trust those to be available unaltered or at all in the future.

[Andy Lunique @InGameMenu]

I would yes and all of this with:

10 brand-new IPs that move us forward and bring in new global players

[Maximilian Dood @maximilian_]

That shit better have

Bloodborne 2
Marvel Vs Capcom 4
Killer Instinct 2
Killer Instinct 3
Bloodborne 2 Remake
Final Fantasy VII Remake Remake
Strider Revengeance
Bloodborne Remake
Capcom All Stars
Soul Calibur 2 Reawakened
Phantasy Star Online HD Remix

[Andy Lunique @InGameMenu]

I have to say, this is good to hear because I never got enough signal from creators because they were concerned about being mobbed by smaller creators and hobbysist (some folks just don't know how to stay professional), but more than anything this helps a great deal when it comes to language barriers.

The number of times I've needed Spanish- and French-speaking creators for large groups and not had access to them has been nonstop ( mainly because some idiot at the company decided to fire the entire European team at 3 of my places of work in a row).

[Andy Lunique @InGameMenu]

I've seen quite a few Discord servers and talent management teams try to provide this as a service but it's limited.

Plenty of large creator programs have also failed to maintain this because they don't invest.

So I'm curious: if there was an agnostic platform that could really pull this off and their primary goal was to make sure creators got what they needed would it be helpful?

[I Am Fallout @falloutplays]

Can someone invent a website where streamers sign up and are like: "hey I stream on XYZ days and these are the games I play, lemme know if you wanna collab" and other people can search for games & find you & be like 'yo I'm down' ?

[Andy Lunique @InGameMenu]

When I see this on top of all the other complete s*** news we've seen recently, I realized it's going to be a decade before we really start to fix things.

[Smashley @SmashleyTwitch]

This is disgusting...

[Andy Lunique @InGameMenu]

@MillsTwitch

[Andy Lunique @InGameMenu]

Followers is a dying kpi to measure success. You need to prove that you have a sustained community on the platform of choice and that you mean a consistent individual who posts content.

You can liken it to a blogger who continues writing game reviews over the course of a year consistently with a viable set of individual subscribers to their newsletter. I would say for majority of AAA outlets in addition to that consistency you need to see at least 1 to 2,000 views per video and engagement rate of a minimum of 5%.

[Andy Lunique @InGameMenu]

To creators posting on YouTube, IG, Twitter, and streaming on Twitch:

Remember, not too long ago, brands said it wasn't worth giving you early access. You didn't deserve review codes because you weren't press, and they couldn't trust you with interviews, previews, and promotional campaigns.

- Now all the work you do is nearly 50% of every single marketing team's focus.
- Your favorite AAA brands spend $5-$25 million a year just to promote games with creators and streamers
- Look at how many folks who used to work for the big press outlets are now content creators
- and now, recognize the trust placed in communities over traditional media

It's not perfect; it's still in motion, and we're still figuring things out, but don't for a second assume what you're building isn't valuable. Don't be deterred by the macro creators getting 7-figure deals. Lean into your work and what you want to build, and the rest comes.

[Andy Lunique @InGameMenu]

@signalspikedev Dude it got crazy so fast

https://t.co/C7ghJD25TI

[Andy Lunique @InGameMenu]

I just very luckily grabbed every physical copy of Bioware's titles, Lord knows we can't trust those to be available unaltered or at all in the future.

[Michael Gamble @GambleMike]

Your support has meant everything to me over the past 17 years at BioWare. ❤️❤️

[Andy Lunique @InGameMenu]

@signalspikedev I did the same after the blue point announcement and it's already up by 50%

https://t.co/y2hh1mRNiv

[Andy Lunique @InGameMenu]

@TheUnaButters I will accept no other answer

[🎃🕸 🦂Butters-spoo/K/🦂🕸 🎃 @TheUnaButters]

This Kira guy is crafty

He may have insider information.

To be sure lets keep note of the most important men of our staff and their most feared ways to die.

That will help us keep track

[Andy Lunique @InGameMenu]

@vicious696 @godfree @ASUS_ROGNA Join the 20 club fool

[Andy Lunique @InGameMenu]

@MissGinaDarling The trick is to make sure the fan is in the corner, it's got to bring a quality to the room

[Shinobi602 @shinobi602]

"Today, we're the number one publisher in Western HD gaming"[...]"That's an extraordinary position to lead from, and one we should be proud of", says EA

➡️ https://t.co/0rxpsaIshg

[Andy Lunique @InGameMenu]

I'm not the least bit surprised, but I'm absolutely disgusted.

[Danny Peña @godfree]

Welcome to the family, Gabriel Rosen Manuel-Peña. 💙🍼