InModo25

Turning the world of digital marketing inside out. #modo25 #digitalmarketing

[InModo25 @InModo25]

If your measurement stops where the cookie trail ends, you're missing the channels doing the most work. MMM gives you the full picture, so budget decisions are driven by what's genuinely moving revenue, not just what's easiest to attribute.
👉 https://t.co/LU4SI1v0DX

[InModo25 @InModo25]

On 19 May 2026, Google made the biggest changes to Search in 25 years. And if you're a marketer, the impact is immediate. AI Mode is now the global default, for every user, everywhere.

https://t.co/DmS2vqLe3V

[InModo25 @InModo25]

Here's what the numbers actually say: Google still holds 91.4% of the global search market and processes 8.5 billion searches a day. GEO is SEO done well, extended into a new context.

[InModo25 @InModo25]

May was a good one.

- We're retained our Webgains Certified Agency status for the second year running
- We made it back from brightonSEO
- We also made it into IMRG this month
- Congratulations to Marcus, our team member of the month.

[InModo25 @InModo25]

In this week's news:

👤 Google Ads has introduced Prospect Mode
🆕 ChatGPT launches conversion ads on June 5th
⬆️ Google launches Core Update amid I/O AI search overhaul
🔎 Study reveals a changing search behaviour

And more, https://t.co/Uom9CAzE8Z

[InModo25 @InModo25]

ASK BOSCO®'s AI Analyst lets you type questions in plain English and get instant insights from all your connected data. Things like: “How much did I spend on Meta last month?”

Ask a follow-up. Drill down deeper. Get answers in seconds.

[InModo25 @InModo25]

Marketing Mix Modelling looks at everything together. It takes a statistical view of all your marketing activity and shows you what's genuinely moving revenue, not just what's easiest to attribute.

👉 https://t.co/ZvoDJvHsSo

[InModo25 @InModo25]

At Modo25, our CRO team works out exactly where and why users are dropping off, then tests, iterates, and implements changes that make a measurable difference to your bottom line.

👉 https://t.co/tlgu900p4D

[InModo25 @InModo25]

Too many search strategies are being rewritten from scratch because of GEO. Most of them don’t need to be.

Google still holds 91.4% of the global search market. AI chatbots account for around 2–3% of search-like queries.

Treat your GEO like your SEO https://t.co/n6tdFq4dA8

[InModo25 @InModo25]

Influencer marketing and affiliate marketing are still being run as two separate programmes at most brands. They shouldn’t be.

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[InModo25 @InModo25]

In this week's news:

💻 OpenAI expands Ads Manager Beta
📶 How signal decay hurts your top-of-funnel performance
💹 Organic traffic is still worth tracking, just not all of it
🗂️ Google publishes a guide on optimising for generative AI features

And more, https://t.co/iY9HrAYOew

[InModo25 @InModo25]

Instagram is in the middle of a large-scale clean-up, removing inactive accounts, spam, and bots from across the platform.

The followers you’ve lost weren’t engaging with your content. What you’re left with is a more accurate picture of your real audience.

[InModo25 @InModo25]

Did you know we offer MMM? Most brands are still relying on last-click attribution to make decisions. But last-click only tells you part of the story, it misses offline activity, upper-funnel impact, and anything that doesn't end in a trackable click.

https://t.co/YL6eDhY0H6

[InModo25 @InModo25]

At Modo25, we build PPC campaigns that are data-led and measurable. As a Google Premier Partner, we work across platforms, combining advanced analytics with hands-on expertise to find the opportunities you might be missing.

Get in touch. https://t.co/5A1jlqlDrN

[InModo25 @InModo25]

If your influencer activity lives in one place and your affiliate programme lives in another, you're making it very hard to know what's actually driving revenue.

https://t.co/X3PCfzPhi1

[InModo25 @InModo25]

If you're running Shopify App Ads with a Google Ads mindset, you're probably spending more than you need to.

https://t.co/pCDSAen3zw

[InModo25 @InModo25]

In this week's news:

❌ Microsoft Advertising confirms Ad delivery disruption
➡️ Google expands Ads API testing tools
🔎 Google’s official guidance on AEO and GEO
❓ The impact of FAQ removal on schema value

And more, https://t.co/Axc0qUevzB

[InModo25 @InModo25]

Us, obsessed with data? Yes we are!

At Modo25, every brief we take on, every channel we run, every recommendation we make is rooted in what the numbers actually say, not what we think sounds right.

[InModo25 @InModo25]

Your attribution data has a blind spot. 👀

The gap between what your dashboard shows and what's actually driving revenue keeps growing and most brands only notice when it's already cost them.

Is your brand ready for MMM? 👇 https://t.co/rQBpwnssZF

[InModo25 @InModo25]

Affiliate marketing only works as hard as the relationships behind it. As certified partners of AWIN, Webgains, and Impact, we manage affiliate programmes that are built to perform for the long term.

Want to know what that looks like in practice? 👇 https://t.co/VxNNGGVGs5