Inbox Heroes with Sarah and Maret

Just a couple of #EmailGeeks, talking email - if you are curious about #EmailMarketing and two "comedians" vibing off of caffeine & cake - give us a listen!

[Inbox Heroes with Sarah and Maret @InboxHeroes]

Brilliant use of alt tags within emails! :) Keep going team @MoneySavingExp!

[Maret is not here anymore @itsmaret]

Applause to the email team @MoneySavingExp ! Making full use of image alt text to not only explain what is shown and give context, but also be clear about where the image links! Brilliant!
👏🎉

@InboxHeroes
@_ofwanderings

[Inbox Heroes with Sarah and Maret @InboxHeroes]

Birthday automations - truly some of the best automations!

[Maret is not here anymore @itsmaret]

Let the birthday automations commence... 🎉
(no, it's not my birthday yet 😉)

@InboxHeroes

[Inbox Heroes with Sarah and Maret @InboxHeroes]

Well here's an example of how not to do it... Up to 10 days to receive a promotional code? The user will have forgotten what they were trying to buy by then!

[Maret is not here anymore @itsmaret]

This tweet is old, but not that old... Surely the @Philips team know how automation works and that they can set the delay to however much they want it to be? Unless they are sending out that promotional email by postal pigeon?! 😬

@InboxHeroes
@_ofwanderings

[Inbox Heroes with Sarah and Maret @InboxHeroes]

Lots to unpack here, but a big part of it comes back to... Image only emails suck!! 🔥

[Maret is not here anymore @itsmaret]

I love 7 For All Mankind, but their latest email...
- Image doesn't load
- URL is set to /en_en/
- URL also goes to /sales/woman-3.html (come on, tidy it up)
- Page title is in Dutch?

Come on team - Normally your emails are much better!
@InboxHeroes @_ofwanderings

[Inbox Heroes with Sarah and Maret @InboxHeroes]

Wow @FractureMe, bit much on the old outreach. u ok?

[Chris Higgins @chrisfhiggins]

No fewer than nineteen marketing emails from @FractureMe in August, and there’s still a week to go. 😬 #youokhun

(ping @InboxHeroes)

[Inbox Heroes with Sarah and Maret @InboxHeroes]

Oh yeah baby! We're (slowly) on our way back :) Episode 5 launched a couple of weeks ago and we've got our next episodes planned out. Are you joining us for the ride?

[Maret is not here anymore @itsmaret]

As @_ofwanderings and I are recording again this morning... Have you seen/listened to our last episode of @InboxHeroes ?

A nice and quick ditty on image-only emails...

https://t.co/i3LkqyN3Sk

[Sarah Marks @_ofwanderings]

Our next episode is out! @itsmaret and I are taking a look at image-only emails

Shout out to @megbosh for the excellent example from HelloFresh!

#emails #EmailMarketing

[Inbox Heroes with Sarah and Maret @InboxHeroes]

Shout out to @megbosh for the excellent example from HelloFresh!

[Inbox Heroes with Sarah and Maret @InboxHeroes]

👋 Oh hi!

We're back from our winter hibernation with a nexy episode and this one is about image-only emails.
🚫 No. No. No. 🚫

Sarah and Maret go into accessibility, readability and general reasons as to why you should or should not use image-only emails.

[Inbox Heroes with Sarah and Maret @InboxHeroes]

Or any of the other podcasting platforms:
https://t.co/VcjdcIuRVK

[Maret is not here anymore @itsmaret]

Couldn't agree more. Having a thoughtful approach (like your audience are actual humans) is SO important 🧡

[Inbox Heroes with Sarah and Maret @InboxHeroes]

The email and the artwork is lush, we just wish the @AMPlostandfound team had set a "fall-back" for the (excellent) personalisation in the subject line!

[Inbox Heroes with Sarah and Maret @InboxHeroes]

👇👇👇

[Kaleigh Moore @kaleighf]

Who told these marketing teams that sending an email EVERY DAY was a good idea?

Daily emails = fastest path to unsubscribes (at least to me!)

RESPECT MY 📨

[Inbox Heroes with Sarah and Maret @InboxHeroes]

This will be going on our Awesome Example page soon 🔥 Nice one @candykittens!

[Maret is not here anymore @itsmaret]

Love this from @candykittens 😍
Challenge: A batch of sweets came out not looking ✨perfect✨ (but taste 💯)
Solution: Rather than throwing them away, have some fun with it, offer the Eton Messed-Up bundles with a post V-day love email 🧡
@InboxHeroes #EmailGeeks #EmailMarketing

[Inbox Heroes with Sarah and Maret @InboxHeroes]

@danwht @sarah_carusona Thank you, Dan ☺️

[Inbox Heroes with Sarah and Maret @InboxHeroes]

@FullyThoughtOut

[Inbox Heroes with Sarah and Maret @InboxHeroes]

Okay well this ended up with us having a lot more newsletter subscriptions...