Inclusive Markets Lab

We study how inclusive markets and innovations develop, helping economically disadvantaged, socially underrepresented and historically stigmatized groups.

[Inclusive Markets Lab @InclMarketsLab]

New book Atypical: Five Strategy Rules for a New World by Prateek Raj released today by @WestlandBooks. Based on Raj’s MBA elective Strategic Stewardship, it explores 5 rules that bring atypical voices to the center.
Print: https://t.co/VzrDeqVYOy
Kindle: https://t.co/eP4weP2TEc

[Rustandy Center @RustandyCenter]

Prateek Raj broke down his five rules from his new book Atypical: Five Strategy Rules for a New World. He highlights empathy, relationship building, innovation, and the exploration of atypical sources as the keys to successful leadership in an evolving world.

[UCL Global Business School for Health @ucl_GBSH]

The Global Business and Health podcast from @UCL_GBSH is here 🎙️

Ep1: Dr Prateek Raj talks with Prof Nora Colton on building a new discipline at the crossroads of business & health 🌍

🎧 Listen: https://t.co/ixavaeunOD
#UCLGBSHPodcast

[The Times Of India @timesofindia]

India-UCL Collaborations: Why AIIMS, IIT Delhi, and IISc Are Key to Future Healthcare & Med-Tech Research

UCL’s strategic partnerships with India’s top institutions—#AIIMS, #IITDelhi, and #IIScBangalore—are shaping the future of healthcare and med-tech. With strong expertise in computer science and #medical #research, these collaborations are starting with research but hold immense potential to expand into broader innovation and development.

Watch the full interview here 🔗 https://t.co/CIp4C39n4c

[Inclusive Markets Lab @InclMarketsLab]

@apurva_kr https://t.co/xYQL44fCgg

[Inclusive Markets Lab @InclMarketsLab]

Based on a grant to study the 2019 Kumbh Mela, a new study develops a model that highlights the importance of role ambiguity and slack in the success of large-scale missions like the Kumbh Mela. Presented at UCL (2024), IITK (2025), and ICA, Manipal (2025) https://t.co/o9LUfaFpED

[Inclusive Markets Lab @InclMarketsLab]

In a new working paper Francis Kim and Prateek Raj and study how historical marriage alliances in South Korea among elites change with institutional change. Read more: https://t.co/62AyvzxR6i

[Inclusive Markets Lab @InclMarketsLab]

Outliers are often ignored as anecdotes, ironically in the name of rigour. But they are often the first to detect fringe disruptions. Prateek Raj presented the method of Atypical Testing at 7th BRICS Symposium at Fudan University (27 June 2025). https://t.co/q6P1hIl4XN

[Westland Books @WestlandBooks]

#Delhi !

Meet Prateek Raj and get your copies of Atypical signed at @Bahrisons_books, @midlandbook, @midlandsouthex and @kunzum.

Happening this Friday!

[Westland Books @WestlandBooks]

‘Atypical is more than a strategy book — it’s a manifesto for building organisations that are humane, resilient, and future-ready.‘

Read @businessline’s review of Prateek Raj’s Atypical here: https://t.co/DgLS4oPmjv

[Inclusive Markets Lab @InclMarketsLab]

The Hindu @businessline reviewed Atypical calling it “a manifesto for building humane, resilient and future-ready organisations” challenging “the foundational assumptions of traditional strategy… from a mindset of efficiency to a mindset of immersion.”
https://t.co/Wy0kePItHX

[Westland Books @WestlandBooks]

Listen to UCL Prof. Prateek Raj talk about his book Atypical and what good companies can do in a volatile world, in a new podcast for @iimb_official.

https://t.co/jloV82KmGU

[Inclusive Markets Lab @InclMarketsLab]

In a new podcast for @iimb_official, Prateek Raj unpacked themes of his book Atypical: Five Strategy Rules for a new world. Available on YouTube: https://t.co/eIiNawt5Af @WestlandBooks

[UCL Global Engagement @UCL_Global]

A new trilateral funding call invites @UCL academics to collaborate with @aiims_newdelhi and @iitdelhi on research into affordable, accessible medical technologies.

This is an opportunity to build deep, long-term partnerships. Up to £20,000 available.

🔗https://t.co/250lY1ehT8

[ThePrintIndia @ThePrintIndia]

'Toyota workers are empowered to be hands-on problem solvers. It comes from management’s trust'

Read this excerpt from Prateek Raj's 'Atypical', a @WestlandBooks publication

ThePrint #PageTurner

https://t.co/6panapn3QX

[ProMarket @ProMarket_org]

NEW: A future of business may be businesses owned by charities. Read an excerpt from "Atypical: Five Strategy Rules for a New World" by Prateek Raj (@InclMarketsLab), published by @WestlandBooks.
https://t.co/iVeqRc7pjx

[Westland Books @WestlandBooks]

Last week, we had the #Bengaluru release of Prateek Raj’s Atypical with @ThEbmr and @shalinimb at @bicblr where we discussed the need to rethink business strategies as we witness the prevalent rise of crony capitalism.

Here are some pictures from the engaging evening!

[Westland Books @WestlandBooks]

#Bengaluru !

This Thursday we are launching Prateek Raj’s Atypical with our @TeamPratilipi CEO @ThEbmr and @shalinimb with a discussion around what good companies can do in a volatile world.

Happening at @bicblr. Join us!

[Westland Books @WestlandBooks]

Drawing on case studies and historical economic data, Prateek Raj’s Atypical argues against the prevalent crony capitalism and how we can rethink our existing corporate strategies.

Available at all major bookstores and online.

@InclMarketsLab

[Westland Books @WestlandBooks]

#Bengaluru !

Come and meet Prateek Raj at these bookstores and get your copies of Atypical signed.

Happening tomorrow!

[Inclusive Markets Lab @InclMarketsLab]

"Leadership is not a position at the top, to be attained one day. It is an everyday mindset." An excerpt on "Himalayan mindset" in @livemint from Prateek Raj's book Atypical.

@WestlandBooks @Indiahikes