InClued.ai

Keeping you clued in one word at a time.

[InClued.ai @Inclued_AI]

Would you like early access for our language checker?

You can sign up now!

You can get access https://t.co/mvZpWVtXhr

#InclusiveMarketing #SoftwareStartUp

[InClued.ai @Inclued_AI]

We’re so excited for @joyannboyce to be part of the Rise Above Summit: 2024!

It’s a free 2-day virtual event, featuring a variety of established experts in online business.

You can find out more here: https://t.co/hvS2FqfrC4

#InclusiveMarketing #AIBias #BusinessEvent

[InClued.ai @Inclued_AI]

"94% of women between the ages of 15-35 spend over an hour per day shopping online."

Source: https://t.co/UfOnYvwERm

#InclusievMarketing #MarketingWomen

[InClued.ai @Inclued_AI]

We are thrilled to announce that Inclued AI is an @innovateuk award winner! Out of thousands of applicants we’ve been selected to receive a business support package, including £50k grant and mentorship.

Read more about the award here: https://t.co/jIEHy1k1P9

#InnovateUKfunded

[InClued.ai @Inclued_AI]

Did you know that "85% of women say that if they like a brand, they will remain loyal to it."

#InclusiveMarketing #MarketingWomen

[InClued.ai @Inclued_AI]

Our founder @joyannboyce talking about her experience on the #HiddenNoMore programme!

[IVLP @StateIVLP]

The #HiddenNoMore IVLP initiative brings together women trailblazers in STEM! 👩🏾‍💻

Joyann, a 2023 participant from the United Kingdom 🇬🇧, reflected on her exchange experience and how, thanks to #HiddenNoMore, she can always ask for help from her #STEMsisters in the U.S. and around the world.

@exchangealumni @USAinUK #IVLP

[InClued.ai @Inclued_AI]

What is inclusive marketing?

Inclued's definition is that:

“Inclusive Marketing is ensuring your brand and content embrace your whole target audience.

This is integrated within your strategy, language and visual representation.”

#InclusiveMarketing #InclusiveAdvertising

[InClued.ai @Inclued_AI]

Facebook found that 54% of consumers do not feel fully culturally represented in online advertising and 71% expect brands to promote diversity and inclusion in their online advertising.

You can find out more here: https://t.co/VqQ2HdyVgs

#InclusiveMarketing #DigitalMarketing

[InClued.ai @Inclued_AI]

What are the financial benefits of inclusive marketing?

Fenty launched in 2017 with 40 shades of foundation.

They generated $100 million in their first 40 days alone. In their first 15 months, they reached $570 in revenue.

#InclusiveMarketing #DiverseRepresentation

[InClued.ai @Inclued_AI]

A Taste of Welcome is a thirty-second long that shows people from a range of ethnicities, cultures and religions celebrating the holidays in their own traditional and religious ways.

#InclusiveMarketing #ChristmasMarketing

[InClued.ai @Inclued_AI]

This is 'The Unexpected Guest,' the 2021 John Lewis Christmas advert.

There were many claims that it was 'too woke.'

John Lewis responded 'We wanted to represent a modern Britain [...] that’s our customer base.'

Source: https://t.co/fhmmnt9DFj

#InclusiveMarketing

[InClued.ai @Inclued_AI]

Did you know?

88% of marketers working with AI say that the technology has helped them personalise the customer journey across different channels.

Source: https://t.co/vzMzHYYXPI

#InclusiveMarketing #AI

[InClued.ai @Inclued_AI]

Christmas is far from the only religious occasion that is celebrated.

Earlier this year, Tesco released the ‘Alia’s Worth the Wait Samosas’ as part of their Food Love Stories.

#EidMubarak #InclusiveMarketing

[InClued.ai @Inclued_AI]

Why should you consider shifting to inclusive marketing?

Source: https://t.co/9RYzOAP6gw

#InclusiveMarketing #CutsomerLoyalty

[InClued.ai @Inclued_AI]

Mark Beasley is chairman of the Mature Marketing Association and director of RHC Advantage.

He says "Inclusivity means not excluding older people, rather than actively targeting them," concludes Beasley.

Source: https://t.co/BjK2Midtp6

#InclusiveMarketing #TargetAudience

[InClued.ai @Inclued_AI]

This 2022 Magnum ad, “Get Old or Get Classic,” follows a well-dressed older man as he checks into ‘The Pleasure Residence.’

Watch the full ad here: https://t.co/K5eeTIwLBK

#VisualRepresentation #OlderPeople #InclusiveLanguage

[InClued.ai @Inclued_AI]

What do people aged 65 and older think about age terminology?

“Senior” was disliked by about 1 in 5 respondents.

“Old” was disliked by 55% of respondents.

57% of respondents dislike being called “elderly.”

Source: https://t.co/PF9ZZReisO

#InclusiveLanguage #OlderPeople

[InClued.ai @Inclued_AI]

E-Trade’s ad showed older people as unable to work when in reality, U.S. Department of Health and Human Services found that one in six of workers that are 70+ were in the service sector.

You can find the E-Trade ad here: https://t.co/3YwAbbcco4

[InClued.ai @Inclued_AI]

How are older people portrayed in marketing?

Older people are typically portrayed in either a few stereotypical roles or not at all. Often with a bias that belittles older people.

This thread id made up of ads that are examples of this.

#InclusiveMarketing #OlderPeople

[InClued.ai @Inclued_AI]

The Duracel ad has a cranky old man using a metal detector and struggling to bend down. Both of these are incredibly stereotyped behaviour that has negative connotations to older people.

You can find the Duracell ad here: https://t.co/fc2vNc0zUG