India White

Audience Strategist & Marketing Consultant. I help brands understand people so they can relate, connect, and grow. Tweets: Marketing, Audience, Culture

[Sheel Mohnot @pitdesi]

This is INCREDIBLE.

KJ (now 9.5 months old) had a rare monogenic disorder, a mutation of a single gene.

We can now create custom gene-editing therapies tailored to a patient's exact mutation. A lipid bubble delivers instructions and CRISPR, which crawls along the DNA to find and fix the error.

KJ’s treatment was personalized so CRISPR could target his specific mutation. The same method could be reused for others, just swap out the guide for the other genes.

There are 30 million Americans who have rare diseases. This is potentially one of the most transformational technologies in healthcare.

It could also help with more common conditions like sickle cell, cystic fibrosis, Huntington’s, and muscular dystrophy.

The doctor said this “is a triumph for the American peoples’ investment in biomedical research"

The breakthrough was built on decades of U.S.-funded science, from bacterial immunity to CRISPR, genome sequencing, and rare disease research.

“I don’t think this could have happened in any country other than the US" said Dr. Urnov🇺🇸🇺🇸🇺🇸

[India White @IndiaAM]

@SailGP Put some stadiums in Halifax!! We will pack them no matter the weather

[Jack Appleby @jappleby]

UM. @DunkinDonuts just launched a 7 MINUTE MOVIE VERSION of the DunKings https://t.co/Re4wpuA5lH

[Nathan Coleman @NateTWN]

Your daily moment of zen, brought to you by Nova Scotia

[Tim Cook @tim_cook]

Dr. King once said, "Everybody can be great, because everybody can serve." True greatness lies in lifting others, making a difference, and serving with purpose. Let’s honor his legacy by finding ways to serve and create a better world together. #MLKDay

[India White @IndiaAM]

@HRMFireNews Thank you for your service. I’ve relied on you more times than I can count. Your no BS approach coupled with a clear depth of knowledge has been tremendously appreciated.

[India White @IndiaAM]

@HRMFireNews Considering the emergency alert went out yesterday after the gas leak in Dartmouth was under control... I'd say we're no further ahead than when the alert didn't go out during Portapique

[India White @IndiaAM]

@ToddBechard @SailGP @SailGPCAN Really hope not!! They are just starting to build momentum

[India White @IndiaAM]

@SailGP After a record-breaking event, very disappointed not to see Halifax/Canada on the list. 👎

[India White @IndiaAM]

@HalifaxWater Will you be compensating the businesses who incurred extra costs because of your problem?

[India White @IndiaAM]

Why do the world most advanced audience intelligence platforms first focus on demographics in their results when their whole selling point is getting away from demographics and closer to WHO your customer is?

[India White @IndiaAM]

@brightwhite @HalifaxWater Similar to the fire evacuees map…..

[India White @IndiaAM]

@philsensfan @HalifaxWater Super helpful. Thank you.

[India White @IndiaAM]

Startups: Your product might be amazing, but if you don't know who you're selling to, you're doomed to fail. Know your audience, then build for them. #StartupTips #AudienceFocus

[India White @IndiaAM]

Think beyond demographics. What are your audience's interests, motivations, and pain points? This deeper understanding drives more meaningful engagement. #AudienceUnderstanding #MarketingInsights

[India White @IndiaAM]

Remember, your audience is dynamic and ever-changing. Stay agile, keep listening, and continually adapt your strategies to meet their evolving needs. #AgileMarketing #AudienceAdaptation

[India White @IndiaAM]

Are you speaking your audience's language? Tailor your messaging to resonate with their values, needs, and aspirations. #AudienceEngagement #MarketingTips

[India White @IndiaAM]

Knowing your audience is the foundation of effective marketing. Without it, you're shooting in the dark. Invest time in audience research for better results. #MarketingTips #AudienceResearch

[India White @IndiaAM]

Data is just the beginning. The real magic happens when you turn data into actionable insights. Use tools like @Audienseco to see the bigger picture. #DataDrivenMarketing #AudienceIntelligence