To promote the on-ground activation, social media promotions centered around the Ice Cream Festival were launched on Facebook and Instagram featuring interactive posts that encouraged followers to engage further with @RobSupermarket's respective channels.
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Guests were able to enjoy ice-cold treats from participating brands while shopping in Robinsons Magnolia and Robinsons Place Ermita. The larger-than-life ice cream cones, cups, and popsicles added a sweet element to the ice cream cart as our installations!
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In celebration of Ice Cream Festival, @RobSupermarket invited its loyal shoppers to cool down for the weekend at Robinsons Magnolia & Robinsons Place Ermita.
InDigital PH handled the fabrication and social media promotions.
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Fresh Weekend boasted a total reach of over 2,385,261 viewers, 105,160 engagement, & 207,829 views, peaking at 2,295 viewers
Throughout the livestream, @RobSupermarket's Freshtival gave away a total of β±35,000 worth of e-gift certificates to the winners
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As Freshtive Rivals, @vincevelasco23 and Naomi PeΓ±a went head to head in @RobSupermarket's ASMR Food Guessing, Scent of Freshness, and Feeling Raw challenges. In the end, Naomi emerged as the ultimate Freshtive Rival.
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"@robsupermarket's Fresh Weekend, hosted by Show Suzuki, celebrated the in-store promo Freshtival. The live show was packed - games by the live audience, exciting challenges for @vincevelasco23 & Naomi PeΓ±a, & a cooking demo by @chefmomrosebud
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Overall, the second episode of the Fit Kids Live series by @RobSupermarket garnered a total reach of 2.2 million, peaking at 1,490 viewers.
Robinsons Supermarket gave away a total of up to β±100,000 worth of prizes to lucky viewers.
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Last episode of @RobSupermarket's Fit Kids Live featured special guests @chrcollings and FitKid Camie.
Its focus was to develop children's mental well-being by conducting fun quizzes, games, and science experiments that can easily do at home.
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@chrcollings and Fit Kid Camie were very hands-on as they demonstrated four mind-blowing science experiments kids will surely love. More games and prizes were given away by @RobSupermarket throughout the episode hosted by @richardjuan
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@RobSupermarket ended their three-part Fit Kids Live series with Fit Kids Academy peaking at 1,127 viewers and reaching a total of 2 million Facebook users throughout the one-hour livestream with over β±100,000 worth of prizes!
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Fit Kids Live 2nd episode focuses on nurturing children's emotional well-being through art. @RobSupermarket invited @sayalonzo and Fit Kid Asher to demonstrate how parents and kids can make D.I.Y. Toy Savers from recycled materials.
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@richardjuan donned his artistic cap as he joined @sayalonzo and Fit Kid Asher for @RobSupermarket's Fit Kids Gallery activities and fun games that challenged our audience's eye for art.
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