From @INNO_media_ report we explore 4 technologies publishers must include in their plans including:
📰Archive content's NFT potential
🤖AI become central to strategies
🎧Audio & newsletters continue to thrive
Thanks @JuanSenor@jayantsriram@InesBravo👏
https://t.co/H2b2fHU4Lz
How did @nytimes survive multiple rounds of disruption to get to where it is today - the most prominent example of subscriptions success, with an ambition to reach 15m subs? Tom Armstrong, VP Global advertising, now on the #FIPPCongress main stage telling us about this journey
Astonishing statistics: @nytimes' flagship podcast #TheDaily has been downloaded 3.2bn times since its launch in 2017. "We decided to focus on one podcast, but do it well." #FIPPCongress
"The beginning of forever": the changes of the past few years have been profound and irreversible, says @JuanSenor. "This is a story about the beginning of the second digital age. Advertising changes forever, our relationship with consumers changes too." #FIPPCongress
.@JuanSenor co-presents the Innovation in Media Report 2022. On paywalls, "the balance between acquisition and retention is crucial, and a successful subs strategy begins and ends in the newsroom" > dynamic/predictive paywalls get four stars
“AI is an increasing priority area for publishers in delivering personalisation and content recommendation, but AI has no conscience, and having a conscience is the key.”
Wise words from @JuanSenor presenting the Innovation in Media Report at the #FIPPCongress
"The #podcast boom has given birth to an audio story boom – it’s a no-brainer for publishers to invest in. This is a cheap and simple technology, and people love it." @JuanSenor#FIPPCongress
"The phaseout of third-party cookies is a golden opportunity - a chance to really get our audience data back. To do this, you MUST know your audience." @JuanSenor#FIPPCongress
#FIPPMembers can now download the new Innovation in Media 2022-23 World Report - written and produced for #FIPP by @JuanSenor and the @INNO_media_ team. Printed copies will be available to purchase from next week at #FIPPCongress 📘
https://t.co/wkEsM7N06x
“We are helping children to understand the role of news in democracy. We are giving them a voice, the chance to report on their own communities and get feedback from journalists. We are building a new generation who is engaged in their world". @GetNewsWise#GENSummit
"Almost 40 journalists are dedicated to online verification: fact checkers and editors in regional bureaus." @sohnic says.
@AFP and @crowdtangle aim to investigate false information.
#GENSummit
This is exactly what’s wrong with design exercises in interviews.
It’s a ritual to see if the candidate conforms to a overly simplistic notion of design, not if they are actually a great designer.
Smart teams can assess a candidate’s true design skills without these rituals.
At Bloomberg, using AI is less about saving money or cost and more to do with being able to cover more companies than ever and do it in a broader way. – John Micklethwait, Editor in Chief, @Bloomberg#GENSummit
Real insights on who is paying for news in the @risj_oxford report just released. @rasmus_kleis and @nicnewman gave a great overview at #gensummit. Full report here: https://t.co/HHxk5jcVfs
"What I think is important, is creating a culture of verification. A culture where everybody asks themselves 'is this true?, is that verified?' This is what we have to focus on" @philchet, Global News Director @afpfr#GENSummit