The Influence Group

The experts on influence. Home to the collective wisdom of Social Soup and Pollinate

[The Influence Group @Influence_Group]

@genochurch on what defines WOM as a discipline via @bandt http://t.co/Jf6f1qTcKo

[The Influence Group @Influence_Group]

Q+A with @genochurch, why do consumers want to know what's behind the brand? via @bandt http://t.co/rzYuisU15f

[The Influence Group @Influence_Group]

@genochurch, why are you telling Aussies marketers to get passionate about their brand? Great questions via @bandt http://t.co/Jmpl7W2TCs

[The Influence Group @Influence_Group]

The Brief interviews @genochurch at the recent #InfluenceSession on passion spasms and WOM via @bandt http://t.co/VutgxqSKZn

[The Influence Group @Influence_Group]

And what exactly is 'plandom'? Read all about it from Sharyn's Final #WOMMASummit wrap up via @bandt: http://t.co/RcB2I7GXw2

[The Influence Group @Influence_Group]

Sharyn Smith's #WOMMASummit final wrap up; the power of community via @bandt http://t.co/RcB2I7GXw2

[The Influence Group @Influence_Group]

How astronauts achieved a sales uplift of 17% for Unilever: The secrets from #WOMMASummit http://t.co/3R8j7nWQt4

[The Influence Group @Influence_Group]

Day 1 wrap up from #WOMMASummit: It's about "transcending selling and creating real value for people" http://t.co/21jDYvtkDk

[The Influence Group @Influence_Group]

Straight from #Nashville: Influence Group's Sharyn Smith's wrap up from Day 1 from #WOMMASummit http://t.co/21jDYvtkDk

[The Influence Group @Influence_Group]

What your chem teacher didn't teach: the periodic table of WOMology via @genochurch's #InfluenceSession presentation http://t.co/NtKbMyq8hV

[The Influence Group @Influence_Group]

"We're fixated on mimicking best practices" @genochurch. See his #InfluenceSession presentation at http://t.co/NtKbMyq8hV

[The Influence Group @Influence_Group]

Get your daily dose of passion! View @genochurch's #InfluenceSession presentation at http://t.co/n5vltkNCDl

[The Influence Group @Influence_Group]

@genochurch shared his stories, research and best-kept secrets about the joy and the power of passion http://t.co/XOtbfxcA2S @maryvandewiel

[The Influence Group @Influence_Group]

Why WOM is driving purchasing decisions @genochurch for #InfluenceSession via @CMOAustralia http://t.co/JH25dY20ZV

[The Influence Group @Influence_Group]

Why marketers should change from a tickbox mentality. @genochurch speaks for #Influence_Group at #InfluenceSession. http://t.co/BreZKgO0Mf

[AdNews @AdNews]

Word o' mouth guru @genochurch warns of social hype. "There are better offline opps. Don't just tick the social box"
http://t.co/23nuvcBJT5

[Mary van de Wiel @maryvandewiel]

fab personality @GenoChurch riffed on WOM: 8 Reasons Why Word-of-Mouth Marketing (WOM) should be on Everyone's Lips http://t.co/CULUYzbHy6

[The Influence Group @Influence_Group]

WOM guru speaks for @Influence_Group, tells marketers to get passionate http://t.co/UB52doX2xs #InfluenceSession

[The Influence Group @Influence_Group]

Great questions from the floor, congrats to those with the itty bitty book from @genochurch #InfluenceSession

[The Influence Group @Influence_Group]

Social media creates spasms of passion, what we really need is a collective shout to build powerful stories @genochurch #InfluenceSession