The CEO of the leading influencer marketing platform Sideqik believes that TikTok "empowers people to participate unlike any other network". This has led to the platform supporting TikTok, meaning clients of Sideqik will now have access to a plethora of new metrics and data.
The Digital Marketing Institute states that the fashion and beauty industry heavily rely on influencer marketing. They also mention that a further 21% are planning to add this to their marketing strategy in the coming year.
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Experts are predicting a boom in social media marketing once lockdown is over. The PR agency Tin Man found that social media usage has increased by 50% in the last week of April, as opposed to the same time last year.
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A study conducted by https://t.co/nBgodOqWqn shows how Covid-19 is affecting the influencer industry. Has this global pandemic had an impact on your influencer activities? Let us know and we will do all we can to help!
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According to https://t.co/Kvp0p1ntlM. Tiktok is testing a call-to-action feature, which allows advertisers links to be displayed on videos. However, Amy Luca states that they are "pivoting more toward a YouTube creator shared revenue model than an Instagram model".
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According to SocialMediaToday, TikTok is growing rapidly and is the best platform to use when targeting a younger audience. 41% of the users on TikTok are aged between 16 and 24.
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We are now beginning to see a continuous relationship between a brand and an influencer. As long-term relationships are built, brands are able to gain greater insight into what works for their campaigns and what doesn't.
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2019 showed that audio and video content posted by influencers is on the rise again from 81% in 2018 to 87% in 2019. It is expected to increase again this year as faster internet speeds are more accessible.
Source - Influencer Marketing Hub
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