Initial Hygiene

The experts in hygiene. Protecting health and well-being with air purification, washroom, waste and sanitation services in 50+ countries for 120 years

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To make an orange fragrance, do you use the skin or the juice?

It all comes down to the science of scent! Everything we smell is made up of tiny aroma molecules.

But how are these molecules actually captured to create the perfect ambient fragrance for your business?

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One of the very first things people notice when they step into a washroom is how it smells.
Scent directly influences the overall impression customers form of your entire business. In fact, 77% of consumers leave with a negative perception of a brand due to washroom malodour.

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Our research shows that fingertips and thumbs often get missed during hand washing, so here’s a handy guide to getting it right.

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Scent is the invisible signature of your brand. We help hotels create multi-sensory guest experiences with tailored Premium Scenting solutions.

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First impressions matter, and it’s not just what people see.
Scents shape how visitors feel about your space.

Would you notice a bad smell faster than a dirty surface?

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Scent is one of the most powerful, yet frequently overlooked, tools for shaping customer perception. From drawing foot traffic into your facility to forging lasting emotional connections.

Read our latest post to discover the science behind scent.

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First impressions go far beyond what meets the eye. Across the commercial and hospitality sectors, one of the most powerful yet often overlooked drivers of customer experience is scent.

Learn more about the impact of scent in hotels on our blog: https://t.co/Uf8ZbJ36e8

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Is your #washroom reflecting your commitment to #hygiene?

Our No-Touch #Sanitary #Waste Units are designed to provide the ultimate hands-free experience, minimising cross-contamination and maximising user comfort.

Learn more on our website: https://t.co/6xaT72XngR

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💡 Did you know? The name Initial comes from our roots in personalising towels with customers' initials over 120 years ago!

Since then, we’ve evolved from embroidered towels to providing world-class hygiene solutions that support health and well-being globally.

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Did you know? Our soap range, which includes Halal and Vegan options, is certified by the Nordic Swan Ecolabel, one of the world’s most stringent environmental certifications.

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We take over 20,000 breaths a day... but how clean is the #air around us?

#IndoorAir can be up to 5x more polluted than outdoor air, yet it's often overlooked.

Swipe through to learn why clean indoor air matters and a few ways you can improve it.

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World Continence Week provides an opportunity to break the stigma around incontinence, helping those who suffer from the condition understand how to get help if needed.

Let’s break the stigma. Read more on our blog: https://t.co/i7Y46DSsFc

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You never know what someone is managing behind closed doors. By fostering open conversations and ensuring our environments are inclusive and dignified, we can make a world of difference.

Learn more about caring for incontinence on our blog: https://t.co/snjfeYtYZt

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According to the National Library of Medicine, up to 37% of women and 2% of men between the ages of 20 and 39 have experienced #incontinence.

Learn more about how businesses can support washroom needs on our blog: https://t.co/ERHfm4mNWu

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This World #Continence Week, we’re raising awareness about a topic that often goes unspoken. Incontinence can impact anyone, but with the right information and support, people can manage it with dignity.

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From 17 electric vans in 2020… to over 1,000 today. ⚡🚐

It’s just one step on our journey to net zero by 2040, but every mile counts.

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Using a toilet sanitiser helps create a safer, more hygienic environment for every user. Which dispenser would you choose, Signature, Reflection or Colour?

Find out more about our dispensers on our website: https://t.co/2S762kFRvc

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Every business is different, which is why your hygiene solutions should be too. Initial has a dispenser range engineered for your space: Reflection, Signature and Free-Standing.

Learn more on our website: https://t.co/YScUgkjsK2

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Did you know that scent is the sense most closely linked to memory and emotion?

Our Initial Hygiene technicians strategically place fragrance units based on airflow and room size to ensure a consistent, welcoming environment.

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Humans typically touch hundreds of surfaces a day, whether we open a door, check our phones, or simply make our dinner, which raises questions about how clean our hands actually are.