We’re reflecting on a year of tangible impacts across strategy, operations, and responsible business practices.
Our Value Report 2025, launched by our Group CEO PMI, @j_olczak, highlights our new 2030+ ambitions and reinforces our commitment to long‑term stakeholder value.
Explore the report in the comments for a deeper view of what progress looks like in action ⬇️
We are not saying heated tobacco is healthy, but the current evidence does not support the claim that heated tobacco is just as harmful as conventional cigarettes: independent studies and regulatory reviews indicate that heating tobacco instead of burning it significantly reduces the average levels of harmful chemicals compared to cigarette smoke, although this does not mean that it is risk-free or are they a "safe" alternative to cigarettes.
For example, the U.S. Food and Drug Administration authorized the marketing of IQOS as a modified risk tobacco product in 2020 and reauthorized it in April of this year, allowing PMI to continue sharing reduced-exposure information with U.S. adults 21+ who smoke.* There is no single scientifically accepted percentage for "overall harm reduction," although for some measured toxic chemicals, reductions are often reported as very large (sometimes greater than 80–90%) compared with cigarette smoke. Numerous independent studies, including those from government research centers and health authorities, such as the FDA, Public Health England (PHE), the German Federal Institute for Risk Assessment (BfR), the Greek Ministry of Health, the Superior Health Council of Belgium (SHC), and the Dutch National Institute for Public Health and the Environment (RIVM) have already confirmed key aspects of our findings.
*https://t.co/tDIE9qiLA5
This is proof of our progress.
42% of our total global net revenues came from our smoke-free business as of H1 2026.
For PMI, that number reflects years of investment, scientific research, and a commitment to building a business beyond cigarettes.
Our latest earnings release highlights the scale of that progress and the momentum we’re continuing to build ➡️ https://t.co/lxY0amWHMk
"Demand is very strong, especially on the smoke-free products."
@InsidePMI Group CEO Jacek Olczak tackles the company's Q3 earnings beat, and the "choppy waters" he's seeing as a result of the war with Iran:
https://t.co/Zm2gc9rvGk
Thanks for sharing your feedback.
Reducing the environmental impact of our products is an important part of our approach to circularity. We are working to embed sustainability across the full lifecycle of our products, including electronic devices, consumables and packaging, with a focus on responsible material use, recyclability and end-of-life management.
For smoke-free consumables, including e-vapor cartridges, we focus both on improving product design and on responsible end-of-life management. Where local conditions allow, we operate take-back programs that enable consumers to return used consumables for appropriate waste management, which typically includes recycling or energy recovery.
We also encourage responsible disposal of our products and continue to explore solutions that reflect local waste-management systems and consumer disposal practices.
We recognize that effective take-back and recycling depend on appropriate local collection, sorting and processing infrastructure, which is not available in every market. As our portfolio evolves, we are continuing to assess consumer disposal practices and develop approaches tailored to different product categories and local waste-management systems.
Thank you again for raising this important issue. Feedback like yours reinforces the importance of continuing to improve the environmental performance of our products throughout their lifecycle.
For more information about PMI’s approach to sustainability please visit https://t.co/PBoqzrDwXd.
We’re reflecting on a year of tangible impacts across strategy, operations, and responsible business practices.
Our Value Report 2025, launched by our Group CEO PMI, @j_olczak, highlights our new 2030+ ambitions and reinforces our commitment to long‑term stakeholder value.
Explore the report in the comments for a deeper view of what progress looks like in action ⬇️
Thank you for reaching out to us. Please be advised that this account is only for corporate-related queries. To get the best support regarding product-related queries, we encourage you to contact your local affiliate directly as they are better equipped to assist you. You can find their contact details at https://t.co/8UGLTqPSl7
Hi Selinay,
Thank you for reaching out to us. Please be advised that this account is only for corporate-related queries.
To get the best support regarding product-related queries, we encourage you to contact your local affiliate directly as they are better equipped to assist you. You can find their contact details at https://t.co/8UGLTqPSl7
Sincerely,
Philip Morris International
Hi Craig,
Thank you for reaching out to us. Please be advised that this account is only for corporate-related queries.
To get the best support regarding product-related queries, we encourage you to contact your local affiliate directly as they are better equipped to assist you. You can find their contact details at https://t.co/DHHPBRnaKk
Sincerely,
Philip Morris International
Thank you for reaching out to us. Please be advised that this account is only for corporate-related queries. To get the best support regarding product-related queries, we encourage you to contact your local affiliate directly as they are better equipped to assist you. You can find their contact details at https://t.co/8UGLTqPSl7
Thank you for reaching out to us. Please be advised that this account is only for corporate-related queries. We have no intention of offering any of our products to minors, adults who have never smoked, or adults who have quit smoking. To get the best support regarding product-related queries, we encourage you to contact your local affiliate directly as they are better equipped to assist you. You can find their contact details at https://t.co/8UGLTqPSl7
Happy to clear this one up! Following our spin-off from PM USA’s holding company (Altria Group Inc.) on March 28, 2008, PMI became an independent and separate company. We do not sell cigarettes in the U.S. and have no plans to do so. Therefore we suggest you look for contact details at https://t.co/dXO3Vs9GRV.
@yrt1958 Hi Yannis,
Thank you for reaching out, we're very sorry to hear that. Please note that this account is reserved for corporate-related inquiries only. For product-related questions please or assistance visit https://t.co/YQIwHhX8yI.
Sincerely,
Philip Morris International
@BurnieSlamders Thank you for reaching out, we're sorry for any inconvenience we may have caused. Please note that this account is reserved for corporate-related inquiries only. For product-concerns or consumer assistance please contact us at https://t.co/bKUm0UeDtM.
Thanks for your question, Catalin. As of H1 2026, 42% of PMI’s total global net revenues came from our smoke-free business, putting us on track to reach our ambition of over two-thirds coming from these better alternatives to cigarettes by 2030. As of H1 2026, there are 109 markets where our smoke-free products are available, providing better choices for legal-age adults than continued smoking. You can follow our progress here: https://t.co/FLp0tx4CIt
@elprofesorali Thank you for reaching out. Please note that this account is reserved for corporate-related inquiries only. For product-related questions please or assistance visit https://t.co/YQIwHhX8yI.
Sincerely,
Philip Morris International
Hi Power Fade,
Thank you for reaching out to us. Please be advised that this account is only for corporate-related queries.
To get the best support, we encourage you to contact your local affiliate directly as they are better equipped to assist you. You can find their contact details at https://t.co/8UGLTqPSl7
Sincerely,
Philip Morris International
We are fully committed to doing all we can to ensure that smoke-free products replace cigarettes as soon as possible, Holly. However, discontinuing cigarette sales without addressing the demand for cigarettes would not put an end to smoking. Achieving a smoke-free future does not only depend on our efforts. Governments also have a crucial role to play by implementing policies that discourage initiation, support cessation, and encourage those who would otherwise continue smoking to switch to better alternatives.
Approximately a billion people worldwide still smoke.
A number so large it can feel abstract. But this is a public health challenge that is yet to be solved.
That’s the work we’ve been focused on for more than a decade.
As of December 31, 2025, over 43 million adults worldwide are now using our smoke-free products.
These figures are a reminder of the progress we’re making, and the progress still to come.
Dive into our latest results here ➡️ https://t.co/3ZGabqsw4N
@mathusabcmr Thank you for reaching out to us. Please be advised that this account is only for corporate-related queries. If you wish to contact our customer care, visit our website and select your location on the map at this link
https://t.co/YQIwHhX8yI
@cancukurovali Thank you for reaching out. Please note that this account is reserved for corporate-related inquiries only. For product-related questions or assistance in Turkey, please call us at +90 216 544 30 00 or visit https://t.co/YQIwHhX8yI.
Sincerely,
Philip Morris International
Hi Prithwiraj,
Thank you for reaching out to us. Please be advised that this account is only for corporate-related queries.
We are sorry to hear about your experience. To get the best support regarding product-related queries, we encourage you to contact your local affiliate directly as they are better equipped to assist you. You can find their contact details at https://t.co/TcPdCGj7UQ
Sincerely,
Philip Morris International
@iMiguely Hi Miguel,
Thank you for reaching out. Please note that this account is reserved for corporate-related inquiries only. For product-related questions or assistance please visit https://t.co/YQIwHhX8yI.
Sincerely,
Philip Morris International
Hi Ahmet,
Thank you for reaching out to us. Please be advised that this account is only for corporate-related queries.
To get the best support regarding product-related queries, we encourage you to contact your local affiliate directly as they are better equipped to assist you. You can find their contact details at https://t.co/8UGLTqPSl7
Sincerely,
Philip Morris International