Q&A on Google is gone. Ask Maps (AI) now answers customer questions using your profile, reviews, and site, not owner-written answers. Seeding keyword Q&As is dead. Build a real FAQ page instead. -Insite Advice
We stopped telling clients to react fast to GBP issues. In 2026 a panicked edit can look identical to the pattern that triggers a suspension. Confirm first, change one thing at a time, keep docs ready. -Insite Advice
No LocalBusiness schema on your site? You're handing Google a blank page to guess at, wrong hours, wrong service area, old phone number. Fast fix, outsized leverage right now. -Insite Advice
AI Overviews now sit above the map pack, reading straight from your GBP and reviews, not your website. Your services list and review replies aren't admin anymore, they're copy the AI reads out loud. -Insite Advice
Ranking dropped in late August? Check the calendar before you touch anything. Google shipped a spam update Aug 18 with heavy volatility logged same day. Panic-editing now is what actually trips a suspension review. -Insite Advice
Your GBP probably wasn't suspended for anything shady. Google's automated sweeps flag duplicate listings and rapid edits, intent doesn't matter. Gather your documents before you open an appeal, you may get ~60 min to upload. -Insite Advice
73% of people only trust reviews from the last month. A great rating from 2 years ago isn't doing what you think. Ask your last few happy customers this week. -Insite Advice
Only ~1.2% of local businesses get recommended by tools like ChatGPT right now. But pages with schema + a real FAQ get ~44% more AI citations. Wide open gap. -Insite Advice
70% of local searches happen on mobile. ~3 sec load time is the drop-off ceiling. 9 in 10 mobile local searchers contact within 24 hrs, if your site doesn't lose them first. -Insite Advice
September SEO noise is not a new confirmed Google update.
Score your GBP 0-5. Fix spam-thin pages. Map pack still beats AI shortlists for most STL owners.
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INSITE ADVICE St. Louis Digital marketing
Near-me searches are up ~900% in 2 years, "open now near me" up ~400%. Being open when someone searches is now a top ranking signal. Accurate hours = ranking factor. -Insite Advice
Templated multi-location pages (same copy, city name swapped) got hit by this year's core updates. Fix: give every location page something real, own photos, own local detail. -Insite Advice
Google appears to be testing a revamped Q&A feature again, less than a year after killing the old one. Nothing to act on yet, but worth watching. -Insite Advice
GBP chat/messaging was shut off in July 2024. If a guide tells you to "turn on messaging," it's outdated. WhatsApp is Google's current push for direct contact. -Insite Advice
Google's review rules got stricter in 2026: soliciting reviews tied to a specific staff name, and review kiosks, are both now riskier. 5-min audit worth doing today. -Insite Advice
30+ days quiet on your Google profile? That inactivity may already be costing you rank. One photo, one post, one fast review reply a month keeps you visible. -Insite Advice