Integral Ad Science

A leading global media measurement and optimization platform.

[Integral Ad Science @integralads]

A new chapter begins at Integral Ad Science. 🚀

Today, we welcome @LidianeJones as CEO of IAS. With deep experience across product, technology, and AI, Lidiane is well positioned to lead IAS into its next era of innovation and growth. Learn more: https://t.co/rN9Omhu72U

[Integral Ad Science @integralads]

November brings a 219% surge in holiday shopping impressions. But are those impressions actually driving revenue?

Discover how top brands are optimizing their media quality to achieve a 31% lower cost per conversion during peak retail windows in our new holiday guide.

Download now: https://t.co/V8crHCCpnO

#MediaQuality #HolidayShopping #DigitalAdvertising

[Integral Ad Science @integralads]

News: the IAS Threat Lab has uncovered a sophisticated new ad fraud scheme that turns mobile reading apps into hidden engines for fake clicks, scrolling, and attention.

Per @adage, “At its peak, the operation generated approximately $1 million per month and exposed advertisers appearing on more than 800 web domains to invalid traffic.”

Read the report via: https://t.co/6cbdEQWgmG

And a big thank you to Ad Age for the write-up: https://t.co/ZjIsCPF2mP

#AITrustInfrastructure #DeepTech #MediaQuality #AdFraud #ThreatLab

[Integral Ad Science @integralads]

Safe content doesn't always mean quality inventory. An ad can appear in a brand-safe environment and still be wasted on fake traffic or low-value sites.

New insights from the 21st Edition of the IAS Media Quality Report show that while North America leads major regions in brand suitability, it also records the highest levels of invalid traffic and made-for-advertising (MFA) activity.

Understanding both dimensions is essential to driving campaign performance.

Dive deeper: https://t.co/v7re9WPBSq

#MediaQuality #DigitalAdvertising #Marketing

[Integral Ad Science @integralads]

Watch here: https://t.co/BMaOC4pzRw

[Integral Ad Science @integralads]

The pace of media creation is accelerating. So is the technology required to understand it.

In a recent conversation with @Beet_TV, VP of Product Marketing, Mike Mathewson, shares how IAS has purpose-built AI to analyze and classify digital media using billions of daily media quality signals.

That deep technology helps transform massive amounts of data into actionable insights, enabling marketers to make smarter decisions in real time.

Full interview linked in thread below.

#MediaQuality #AdTech #AI

[Integral Ad Science @integralads]

Advertisers can now access expanded IAS measurement across @tiktok_us, including newly launched Pangle, spanning Viewability, Invalid Traffic (IVT), and Brand Safety & Suitability Measurement; now available across APAC, MENA, LATAM, New Zealand, and Canada.

Building on our longstanding partnership with TikTok, IAS provides advertisers with independent, third-party media quality measurement to help drive greater transparency and confidence across their campaigns.

#MediaQuality #DigitalAdvertising #BrandSafety #TikTok

[Integral Ad Science @integralads]

IAS Chief Product Officer, Srishti Gupta, recently sat down with David Kaplan of @Beet_TV to discuss the explosion in AI-generated content, which is understandably fueling brand suitability concerns.

🎙️ The interview is now live; check it out: https://t.co/2YPGeK2mu2

Our thanks to the @Beet_TV team!

#MediaQuality

[Integral Ad Science @integralads]

Congratulations to IAS's Jan Philipp (JP) Hinrichs, Executive Director, Global Agency Partnerships, EMEA, on his election as Chair of the Digital Quality Working Group at the German Federal Association of the Digital Economy (BVDW e.V.)!

The BVDW Digital Quality Working Group helps advance standards for digital advertising by bringing together industry leaders to focus on areas including:

⭐ Brand safety and suitability
️⭐ Ad verification and media quality
⭐ The future of digital advertising standards

JP's appointment reflects his leadership in helping shape trust and quality in digital media. We look forward to the important work ahead.

Congratulations, JP!

Learn more: https://t.co/zYxeBMt1lr

[Storyboard18 @Storyboard18_]

As India's digital advertising ecosystem continued to mature, one expectation stood above the rest: measurable business outcomes.

Laura Quigley, Senior Vice President, APAC, @integralads (IAS), discussed how Indian brands are placing ROI at the heart of every media investment, and why proving performance has become just as important as ensuring media quality and brand safety.

In conversation with Sakshi Dhingra, Assistant Editor, Storyboard18.

Catch the full episode now https://t.co/vM4TyB2z5S

#ArtificialIntelligence #AI #DigitalAdvertising #AdTech #MediaMeasurement #MediaQuality #BrandSafety #IntegralAdScience #IAS #LauraQuigley #Marketing #DigitalMarketing #Advertising #MarTech #Storyboard18 #MediaDialogues #CNBCTV18

[Integral Ad Science @integralads]

Many thanks to @Storyboard18_ for hosting IAS’s Laura Quigley, SVP of Sales, APAC, for an insightful interview at the @CNBCTV18Live studio!

It was great to have Laura join Assistant Editor Sakshi Dhingra to discuss how IAS is helping advertisers:
🟩 Maximize media quality
🟩 Protect digital investments
🟩 Drive stronger business outcomes

Check out the full interview here: https://t.co/bkyWEArVqA

#MediaQuality #BrandSafety #DigitalAdvertising #AI

[Andy Plesser @Beet_TV]

As AI-generated content floods the internet, @integralads' Srishti Gupta says media quality is no longer just about protecting brands, it's a growth strategy that boosts engagement, brand awareness and sales by ensuring ads appear in environments where consumers are more likely to pay attention.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/ffYJNjwyGR) and much more from the @Cannes_Lions International Festival of Creativity. #BeetCannes #CannesLions2026

[Integral Ad Science @integralads]

As holiday shopping activity stretches across a longer season, marketers face more opportunities and more competition for consumer attention.

Our latest guide breaks down how marketers can drive stronger outcomes by focusing on media quality, smarter targeting, and performance-driven optimization.

Take a look: https://t.co/2cAzhJQKOZ

#MediaQuality #HolidayShopping #DigitalAdvertising

[Integral Ad Science @integralads]

Some of the biggest media quality trends are hiding in plain sight.

Mobile web display represents 45% of open-web impressions, yet 72% of MFA impressions, according to the latest IAS Media Quality Report.

See what the latest global and regional media quality benchmarks mean for your campaigns: https://t.co/EzNk9Hipk9

#MediaQuality

[Integral Ad Science @integralads]

⚽️ NEWS: IAS global media quality data analysis found that global invalid traffic (IVT) remained 29% above expected levels following the World Cup kickoff.

Learn what this means for advertisers heading into the tournament's final matches: https://t.co/XtaArLEDsA

#MediaQuality #WorldCup #DigitalAdvertising #AdTech #AdFraud

[Integral Ad Science @integralads]

A new chapter is underway at IAS with the arrival of @LidianeJones as CEO.

IAS has long been in the business of trust. Now, as AI disrupts and reshapes the digital world, trust has never been more important.

In her recent interview with @Adweek reporter @trishlaostwal, Lidiane shares her vision for accelerating innovation and advancing IAS as the trust infrastructure of the AI era.

Learn more: https://t.co/trNcyIjVPI

#MediaQuality #AI

[Integral Ad Science @integralads]

🎧 Need some commute content? VideoWeek has you covered with exclusive panel recordings, including a fantastic chat between IAS VP of Product Marketing Mike Mathewson and Lindsay Turner, VP, Digital at @bbcstudios.

Tune in around the 0:27:30 mark to hear Mike and Lindsay unpack "Why Premium Brands Still Need Premium TV." ▶️ https://t.co/j5BELxA9N2

#MediaQuality

[ADWEEK @Adweek]

Lidiane Jones, two days into her new role as CEO of @integralads, told ADWEEK her early focus is positioning IAS as the ad industry’s “trust layer” as AI reshapes media through agentic bidding and chatbot-driven discovery.

Read more 👉 https://t.co/VDSAMtOPra

[Integral Ad Science @integralads]

The industry's benchmark for media quality is back.

The 21st edition of the 𝗜𝗔𝗦 𝗠𝗲𝗱𝗶𝗮 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗥𝗲𝗽𝗼𝗿𝘁 is now available.

Explore the latest global and regional benchmarks, emerging media quality trends, and actionable insights to help you make smarter advertising decisions.

Get the free report here: https://t.co/gAr0Egjgy2

#MediaQuality #DigitalAdvertising #AdTech #Marketing

[Integral Ad Science @integralads]

@LidianeJones @Lisa_Utz 👏