Integral Ad Science

A leading global media measurement and optimization platform.

[Integral Ad Science @integralads]

CTV promises the best of both worlds: the storytelling power of linear TV with the precision of digital. The reality? Channel fragmentation and content transparency are still getting in the way.

At Cannes, IAS is joining industry leaders aboard the @AdExchanger & @Equativ Yacht for "Sailing Through CTV Chaos", an executive panel that will tackle these challenges head-on.

🎙️ Lynne Johnson, Senior Director, Content & Community, @AdExchanger (Moderator)
🎙️ Meredith Goldman, Director of Media Enablement, @AmazonAds
🎙️ Marcy Greenberger, CIO, Universal McCann
🎙️ Carrie Seifer, EVP Global Revenue, Integral Ad Science

Stay tuned throughout Cannes week for hot takes from our sessions.

@Cannes_Lions | #CTV #CTVadvertising

[Integral Ad Science @integralads]

Digital audio is on a growth trajectory. U.S. adults will spend nearly 90 minutes a day with digital audio in 2026, according to @EMARKETER.

As the opportunity for brands in digital audio grows, IAS is now expanding its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to @YouTube Audio Ads. This expansion provides advertisers with independent, third-party transparency for their audio investments on YouTube.

With this expansion, IAS is showing our commitment to being everywhere advertisers put their spend, offering trusted, advanced technology that turns media quality into an engine for growth.

Learn more about scaling campaigns across the YouTube ecosystem: https://t.co/SslSlsQtMR

#MediaQuality #DigitalAudio #BrandSafety #MediaMeasurement #YouTubeAdvertising #AdTech

[Integral Ad Science @integralads]

The creator economy moves at the speed of cultural moments. The brands winning aren't just moving faster, they're moving smarter.

At Cannes, IAS CEO Lisa Utzschneider will moderate "Culture at Speed" at the 3CV Plage, a conversation on scaling campaigns confidently in a world where relevance is earned in real time.

🎙️ Ashley Gill, VP Brand and Content, Mars Snacking
🎙️ @_charihawkins, Olympian & TikTok Content Creator
🎙️ Moritz Bartsch, Global Head of @tiktok_us Creative Product Operations
🎙️ Lisa Utzschneider, CEO, Integral Ad Science (Moderator)

Stay tuned for live updates from the 3CV Plage.

#CannesLions #MediaQuality #AdTech #DigitalAdvertising #InfluencerMarketing #CreatorContent | @Cannes_Lions

[Integral Ad Science @integralads]

One question is front and center right now: what does real performance look like in an AI-driven media landscape?

IAS CEO Lisa Utzschneider will join Mastercard EVP Ranjita Iyer for "Beyond the Proxy," an exclusive session on why impressions and clicks no longer cut it in a fragmented, unpredictable landscape.

Stay tuned for live updates from aboard the IAS Sonishi Yacht.

Mastercard Insights & Intelligence | @Cannes_Lions #Partnership #CannesLions #CTV #MediaQuality #AdTech #AI

[Integral Ad Science @integralads]

Media quality isn't just protection anymore. It's a growth driver.

Here’s how IAS is delivering for brands at Cannes Lions and beyond:

🟩 IAS Total TV: Bringing Linear TV transparency to CTV and streaming.
🟩 IAS Social Optimization: Extending Content Block Lists to Meta Threads.
🟩 Total Media Quality: Expanding media quality measurement across TikTok's brand & performance solutions.
🟩 IAS Agent: 50% faster campaign setup. 5x faster insights. Powered by AI.

Let's build your media quality growth engine together.

Connect with us at Cannes: https://t.co/Z4dMb7yr3A

#CannesLions #MediaQuality #DigitalAdvertising #AdTech

[Integral Ad Science @integralads]

IAS is proud to celebrate another major win with @Stellantis and @PublicisMedia!

Our collaborative work just won Gold at La Nuit des Rois, marking the 4th award taken home by this campaign.

For us, the real win is proving the tangible value of #attention metrics at scale.

By successfully incorporating IAS Quality Attention™ across 13 billion impressions, 20+ brands & services, and 19 countries, IAS, @Stellantis, @PublicisMedia, and @lumenresearch demonstrated that optimizing for high-attention environments delivers clear, full-funnel success.

These attention insights helped @Stellantis unlock:
🟩 A 165% increase in engagement on high-attention inventory.
🟩 A 33% increase in ad recall for the key audience, as measured by @DynataGlobal.

Congratulations to the entire team!

Explore the strategy behind the results: https://t.co/Vq3adFkxN1

#DigitalAdvertising #AttentionEconomy #Programmatic #CustomerObsessed

[Integral Ad Science @integralads]

What does it take to make media quality an engine for growth at the scale of 280 billion daily interactions?

Our Chief Product Officer, Srishti Gupta, just sat down with @themoment_media to discuss how IAS is approaching the next chapter of brand safety, CTV, and practical AI.

She shares the strategy behind a couple of major, recent innovations we're delivering to customers:

🟩 IAS Total TV: Bringing the same brand safety and media quality standards marketers expect from linear television over to streaming and CTV.

🟩 IAS Agent: A highly practical use of AI that cuts campaign setup times by more than 50%.

Watch the full interview here to see how we're building the next generation of media quality tools: https://t.co/af59RYRkbZ

#MediaQuality #AdTech #DigitalAdvertising #CTV #CTVadvertising #AI #Automation

[Integral Ad Science @integralads]

Ad-supported desktop apps are having a breakout moment.

They've become a key player in the programmatic space, generating some of the highest bid request volumes across channels.

But while supply has proliferated, so have concerns around transparency.

Read our latest blog from the IAS Threat Lab for findings around how this inventory is being generated, represented, and evaluated today: https://t.co/7ljy9YFUVk

#AdTech #DigitalAdvertising #DesktopApps #Programmatic

[Integral Ad Science @integralads]

In 2026, low-quality, mass-produced "AI slop" content has become a real risk for advertisers.

75% of advertisers say they would not want their ads appearing on those sites or next to such content, and many are left wondering: "Where are the brand safeguards for this rapidly evolving media environment?" (IAS B2B Survey, Sept. 2025).

Fortunately, protecting your brand from these risky environments just became a lot easier.

IAS recently launched our Low-Quality GenAI Avoidance segment to not only help advertisers avoid AI slop but place their ads in safer, higher-performing environments that drive growth, not friction.

It works seamlessly within IAS Context Control to detect and block low-quality, AI-generated text in near real-time, both pre- & post-bid, with no complex workflow changes required.

Read our latest blog to learn more: https://t.co/lHE5javFxM

#MediaQuality #GenAI #AISlop #BrandSafety #BrandSuitability #AdTech #DigitalAdvertising

[Integral Ad Science @integralads]

Social and digital video channels are at the epicenter of viewer attention today, and while they present great opportunity, media quality is getting harder to protect.

IAS’s 2026 Industry Pulse Report reveals that 88% of experts rank digital video as a top investment priority, and 84% say the same for social media. However, rising concerns around AI-generated content, creator environments, and transparency are reshaping how marketers approach brand safety and performance.

As investment accelerates, success will depend on balancing scale with control, while facilitating media quality, brand suitability, and performance across campaigns.

Explore how industry leaders are navigating this landscape with success:
https://t.co/EDYBjR7zV4

#MediaQuality #AdTech #BrandSafety #DigitalVideo #SocialMedia

[Integral Ad Science @integralads]

Social moves at lightning speed. Can your ad suitability controls keep up?

For years, the industry viewed ad verification as an insurance policy. A way to check a box and move on.

But in a 2026 media landscape defined by AI-driven content and shifting spends, "good enough" measurement is no longer enough.

At IAS, we’re evolving. We’re moving beyond simply verifying impressions to driving real, measurable performance with solutions like 𝗜𝗔𝗦 𝗦𝗼𝗰𝗶𝗮𝗹 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻.

Brands leveraging our Social Optimization tools are seeing:
🟩 2x ROI on their IAS investment
🟩 18% decrease in platform CPMs
🟩 48% less wasted ad spend

Read our latest guide on the IAS Insider to learn how leading brands are navigating these fast-moving channels: https://t.co/e5SEpZCiHI

#MediaQuality #DigitalAdvertising #AdTech #IAS #MarketingStrategy #AI #SocialMediaAdvertising

[Integral Ad Science @integralads]

High-quality, premium news inventory is already a finite resource. When brands rely on outdated keyword blocking, inventory shrinks, costs rise, and impact is limited. Enter IAS Context Control.

IAS collaborated with @Reuters to look at how trading keywords for context enables brands to expand their reach in brand-suitable ways.

The findings were clear: replacing just seven top-populating keywords with IAS Context Control reduced blocked content by an estimated 58%, opening up opportunities that would have otherwise been missed in premium news inventory.

This is the power of AI-driven semantic intelligence. By recognizing word relationships and sentiment, IAS empowers marketers to navigate the digital world with clarity.

Learn how IAS Context Control enhances relevance, engagement, and brand affinity: https://t.co/UedesTTMxy

#MediaMeasurement #BrandSafety #Reuters #DataDriven #MediaQuality #AdTech #DigitalAdvertising

[Integral Ad Science @integralads]

"Scale alone will not define success. Advertisers will place their confidence in environments they understand..."

Writing for @TheMediaLeader, IAS Sr. Director, Programmatic & Sell-Side Development, EMEA, Nick Welch, highlights why content-level clarity & supply path transparency are critical for #CTV advertisers looking to increase their investment in this growing channel.

Read below.

#MediaQuality #CTVAdvertising #BrandSafety #ContextualAdvertising #AdTech
https://t.co/8YXlU9UL0s

[Integral Ad Science @integralads]

What does it take to win on social in 2026?

For the world's leading brands, media quality is no longer just an insurance policy, it’s a growth driver.

By prioritizing quality environments, brands leveraging IAS Social Optimization are seeing transformative results:

🟩 65% decrease in suitability fail rates
🟩 23% higher engagement rates
🟩 18% lower social platform CPMs

Optimizing for media quality and contextual alignment protects brands and drives ROI with higher recall and enhanced conversions.

Dive into "What Winning Brands Do Differently on Social," the second part of our latest series, to learn more: https://t.co/qnaLS1v7lQ

#MediaQuality #AdTech #DigitalMarketing #ROI #SocialMediaAdvertising #IAS #TotalMediaQuality

[Integral Ad Science @integralads]

Read Lisa’s full strategy for winning the "Beautiful Game" here: https://t.co/t7EMRkF5MP

🧵 (3/3)

#AdTech #DigitalAdvertising #MediaQuality #FIFA #WordCup

[Integral Ad Science @integralads]

Global ad spend is projected to hit $1 trillion for the first time in 2026. But for the modern CMO, that massive scale comes with a tightening reality: budgets are leaner, and the fragmentation of digital media makes it harder than ever to see where your spend is actually going.

In her latest for @Forbes, our CEO, Lisa Utzschneider, breaks down how brands can navigate the 2026 #WorldCup, not by outspending, but by out-performing through strategic media quality.

🧵 (1/3)

[Integral Ad Science @integralads]

Key takeaways from IAS CEO Lisa Utzschneider's latest piece for @Forbes:

🟩 Real-time over static: Why waiting for a post-campaign report is a losing strategy in a fast-moving tournament.

🟩 The #CTV Transparency Gap: How to make sure ads are hitting the "big screen" and not low-quality streams.

🟩 Contextual Precision: Reaching fans (and even the "counter-programmers") where they are most engaged.

🧵 (2/3)

[Integral Ad Science @integralads]

IAS is thrilled to announce a significant expansion of our AI-driven brand safety and suitability solutions for @Meta.

We are extending our Content Block Lists to Threads feed, bringing independent, third-party brand suitability controls to parity with those already available on @Facebook and @Instagram. As Threads continues its rapid growth, surpassing 400 million monthly active users globally, IAS is providing the transparency and control advertisers need to scale with confidence.

At IAS, we’re committed to turning media quality into an engine for growth. By providing customized control and real-time protection, we help #marketers maximize their ad investments in the moments that matter most.

Learn more about how we’re deepening our partnership with @Meta to deliver comprehensive coverage across the Meta suite: https://t.co/K97IkyZ7MX

#Meta #Threads #MediaQuality #BrandSafety #AdTech #IAS #SocialOptimization #DigitalMarketing

[Integral Ad Science @integralads]

That's a wrap on Cairns Crocodiles 2026!

Thank you to everyone who joined IAS and the @AANA_says for "Director's Cut," our live session on protecting the brand that matters most: you!

Check out this behind-the-scenes recap, and get a feel for Cairns Crocs from Country Manager Jess Miles, who was on the ground all week with the IAS team.

#CairnsCrocs #MediaQuality #AdTech #PersonalBrand #DigitalAdvertising #ProfessionalDevelopment