Touchpoints ROI Tracker, a Publicis Media tool that utilizes the MCA® measurement system to develop, announces research to confirm that internet users are switching to mobile devices at a drastic rate.
https://t.co/ItolxMNJyC
Davy Verhulst, senior director at Alvarez & Marsal, shares his insights on how to allocate your budget wisely within the Pharmaceutical industry using Market ContactAudit (MCA®) #pharma#howtospendwisely
https://t.co/S5xhyeuyJP
London - Leading global professional services firm Alvarez & Marsal (A&M) announces a global collaboration with Integration Group (IMC), a pioneer in measuring marketing communications effectiveness.
https://t.co/i9OWaYZZxN