Intellar

Intellar is an SEO agency based in Sydney, Australia. We offer specialist SEO consultant services to local and global businesses.

#SEO #SEOAgency

[Ben Poulton⚡ @BennyPoulton]

AI search = availability

That is the simplest way to view it in my opinion.

Your goal with AI visibility is to increase your brand's availability in what is essentially an organic result. This is why SEO's are best placed to steer AI work.

Based on my own implementations, often the easiest and fastest way to increase AI inclusion is by iterating content on your own website.

> Add in talking points your page has missed that AI overviews surface
> Embed external reviews and other rich media
> Format key data into tables

Much of that is all traditional SEO output you'd see in a pre-AI era.

What's changed though is how content depth influences visibility in generative results. Content depth is essential as it's what AI relies on.

If Google were to flick the switch to AI Mode, are your branded bases covered?

Branded talking points are hard to directly control on the likes of Reddit, however, you can influence AI Overviews & AI Mode just with little tweaks based on content being surfaced in Reddit results for example.

Coming from someone who's been doing SEO almost 15 years now, I've never more considered other channels more as a source of ideation and a base to ground ideas that influence site content than I have now.

That is driven purely down to where AI is retrieving answers from. Even if the majority of AI search visibility comes from AI Overviews, which is Google organic, the sources of those summaries are often the likes of YouTube and Reddit too.

My take is that SEO hasn't really changed, but the distribution environment has. In the end:

> Content is King
> Technical SEO is fundamental
> Links and press help move the needle

The intent is the same, which is to make your brand easy to reference.

#seo

[Ben Poulton⚡ @BennyPoulton]

In what might be my most stupid test yet, I got my Google Business Profile suspended.

I did this to test Google's "Live video call" verification option.

Over the years, I’ve helped optimise 100s of GBPs, and in this time I’ve seen Google become notably strict, particularly in 2024-2025 with Google Business Profile verifications, and many struggle with the video verification process.

- It can be hard to know exactly what to capture
- You can fail the video submission easily
- It’s likely you got to this point in the first place and don’t know why

Fortunately, there is another verification option instead of the dreaded “Business video” submission. You can request a “Live video call”

See how to do that here:
https://t.co/BT6dYlffgE

#localseo #seotips

[Ben Poulton⚡ @BennyPoulton]

Since late 2024 and into 2025, Google has been actively indexing LESS. Largely in part due to the wave of rubbish content from AI.

The flow on effect of this is Google cutting the crap, and prioritising value. So when it comes to writing copy, you should too.

This is how to optimise website content for SEO in 2025.

#seo #seotips

https://t.co/SlvOl0xp9W

[Intellar @IntellarAgency]

For any business that operates with a local listing, whether you're a plumber or an enterprise chain, you can improve the CTR on your local listing with Google Business Profile justifications.

See what they are and how they work here:

#seotips #seo

https://t.co/UtQCBwTVvW

[Ben Poulton⚡ @BennyPoulton]

Here's an interesting correlation I noticed recently.

If you ask ChatGPT o1 pro to review a website, it will pull much of the information about a business from all the services listed in a Google Business Profile (if one exists). No other AI model I've tested does this.

With GPT search, it does not just use training data, it also uses details from Google Maps and Google reviews to create its answers​.

This is important as services are often auto-added to profiles and can be completely wrong.
There is also space to add service details.

SEOs and business owners can capitlise on this by taking the time to fully flesh out their local profiles. Often this work needs to be done together.

If you want to rank in results within GPT search, there's a high chance that active and complete citations, with Google being King still, is a requirement.

#seo #LocalSEO

[Ben Poulton⚡ @BennyPoulton]

Citations in AI overviews!

This is the first time I've seen a local citation (https://t.co/pvDjXqzqYU) appear in an AI overview.

There's a lot of talk around GEO/LLMSEO/AISEO etc.... at the moment, but really it just boils down to pulling the right SEO levers.

We know AI overviews and other AI search tools are just an aggregation of data points, many outside of Google (moreso in the likes of ChatGPT).

In the case of local SEO, a result like the below means a listing on that platform is required for the sake of:
- AI overview coverage
- Brand real estate

It also reinforces how NAP consistency is a factor. If business information is being taken from sources outside of Google, like in this case, you want to make sure it's correct.

#LocalSEO #SEOTips

[Ben Poulton⚡ @BennyPoulton]

Here's what I see working well with website content into 2025 so far.

> Each section should be something new, while also supporting the previous.
> Avoid repeating information that is already stated or that is a given.
> Ignore word count benchmarks. Focus on the minimal word count for maximum topic coverage.
> Benchmark content on format and medium too.

Let's say your writing a piece on BTC price predictions. Here's how I would structure it:

1. Address the question up front - i.e "consensus among leading financial institutions/traders is that BTC will hit $x in 2025" - that's it.

2. Summary table - formatting for SERP inclusion, showcase each expert opinion quickly - Google loves data in tables. Do this and your SERP feature inclusion chance increases.

3. More detail about the the opinions and forecasts after 2025 - After answering 2025, add more information on what's next.

4. A bit on what will influence prices - new information that relates to the above points.

5. Your summary of the predictions

6. Think about any other charts or interactive elements for users that would improve the page experience.

You can get away with 500 or so words for something like this. If you run this topic through briefing tools, it'll return word count averages in the thousands.

Remember these tools scrape everything on the page, so they are often wrong.

As an example, the top ranking page for "BTC price prediction 2025" is from Binance. 409 words, tables, interactive elements for users - brilliant landing page in all honesty.

Your competitive benchmarks are not just words, they are all elements.

Sure Binance has an inherent domain and topical authority on BTC, but outside the brand, the landing page elements alone warrant a top rank.

#seotips #content

[Ben Poulton⚡ @BennyPoulton]

SEO is a long game but that doesn't mean there aren't quick wins to be had.

I've had this client just over 2 months now. In that time we have:

> Tidied up key technical issues like Shopify out of the box navigation, reduce duplication and crawl bloat with canonicals and robots.txt edits)
> Added collection page content
> 10x articles - Mostly comparison and trend pieces to support products and categories
> 8x links built - DA 1 website, rolling out consistent, niche relevant links.

There's still a lot of upside to be had, but moving early on the key things that feed SEO (key tech bits, new content and links) can get the needle moving for a website quickly.

> +202 (37.2%) uplift in organic clicks
> +1,670 (29.7%) increase in unique keywords

#seo

[Intellar @IntellarAgency]

RT @BennyPoulton: Content quality isn’t just about the words on a page, it’s also about matching the right format and medium to user intent…

[Ben Poulton⚡ @BennyPoulton]

Google's AI Overviews are shifting! 🔄 Now appearing in only about 8% of searches, down from previous highs. 📉

How will this affect your SEO strategy in the age of answer engines? 🤔

Google has made some interesting updates to their AI Overviews, significantly reducing their frequency in search results.

Originally appearing in up to 64% of searches, they now show in just about 8.71% according to SERanking.

Similarly, SEOClarity's recent findings saw them in only 7.6% of searches, a sharp drop from 17.4% earlier this year.

AI Overviews are all the talk with SEOs at the moment, with the primary focus being on visibility impact, and also the strategies businesses need to adopt. However, with such a low trigger frequency on mostly informational queries, what do SEOs need to focus on, and what do they tell clients?

Well, one interesting update is that Reddit no longer appears in the top 10 domains for AI Overviews. This comes after it got to a point where Reddit was SO prominent it became a meme.

But now, Reddit is being replaced by sites like https://t.co/N2MugGtltx (DA85) and https://t.co/rLZkHtqBGX (DA92) — I include DA as it’s clear that authority and niche expertise are becoming increasingly critical for AI Overview inclusion. Sound familiar?

Google wants to serve trusted and expert websites. Sounds like their goal from 20 years ago. Not much has changed there, and I stress that.

Here are a few numbers to consider:
- 84.72% of AI Overviews link to sites also in the top 10 organic results - So traditional blue link rankings matter.
- They average 4,342 characters and appear with ads 87% of the time - this is a big real estate battle especially with Ads.
- Industries most affected include: Relationships, Food & Beverage, and Technology.

For me, AI Overviews are another SERP feature for us SEOs to chase. Inclusion may swing CTR on particular queries, but given the low frequency, we should not be bending to reshape a strategy around them. We optimise for inclusion, much like we do for any keyword or SERP feature.

That means proactive tracking and reactive content/technical updates if an AI Overview is taking away from your visibility, or, presents an opportunity to increase it.

Outside of that, the fundamentals to be included in AI Overviews are the same as they are with SEO in general. Great content from great websites.

How are you adjusting your strategies to maintain or enhance your SEO effectiveness?

#SEO #GoogleAI #DigitalMarketing #SearchEngineOptimization #ContentStrategy

[Ben Poulton⚡ @BennyPoulton]

I recently interviewed 13 SEO experts to get their opinions on what to focus on in 2024.

Lot's of great tips in this article, check it out. Thanks to all who contributed!

#seo #seotips

https://t.co/LOWOsTuiyB

[Intellar @IntellarAgency]

URLs are the foundation of websites. They play a significant role in both #SEO and user experience.

Learn a bit more about URL best practices in our latest article!

https://t.co/fq8Z3xdJLQ

[Ben Poulton⚡ @BennyPoulton]

New to SEO? Run an online business and want to learn the basics of SEO?

Kickoff your website's #SEO with these beginner-friendly tips! #DigitalMarketing #SEOtips #WebsiteOptimization
https://t.co/VTRzgbZJAa

[Intellar @IntellarAgency]

Check out this article on canonical tags.

An important technical SEO aspect for websites great and small.

https://t.co/7AkHq4f4Wp

[Intellar @IntellarAgency]

Wondering how you can best optimise the images on your website for SEO?

Here are 5 key tips you need to know.

Learn more in Intellar's guide here!

#SEO #seotips

https://t.co/gdRvVfi57T

[Intellar @IntellarAgency]

#SEOtips

[Ben Poulton⚡ @BennyPoulton]

Things you love to see in SEO.

Here's 6 months SEO progress on a client where we've had a big focus creating landing pages with very granular keyword targets.

Google loves to reward pages that serve a unique purpose, so we are scaling that as far as we can.

Last 6 months click average: 102 per day
Last 3 months click average: 158 per day
Last 28 days click average: 228 per day
Over 1,100 total ranking keywords
Over 250 keywords on page 1

#seo #seotips #content #contentmarketing #technicalseo

[Intellar @IntellarAgency]

Not a recent hot topic, but something well worth covering.

Have a read below to learn a bit about zero volume keywords and how they can benefit your SEO strategy.

https://t.co/c3TZaCKUED

#SEO #contentmarketing

[Ben Poulton⚡ @BennyPoulton]

⚡️#SEO TIP ⚡️

In case you missed it, Google now highlights answers in featured snippets.

This reiterates the importance of providing simple, short and sharp answers within your content to match search intent.

Sometimes people just want an instant answer.

[Intellar @IntellarAgency]

Proud of these brand results for Intellar!

There’s nothing better than seeing the rewards of your #SEO efforts.

Looking forward to growing this even more in 2023!