Interactive Minds Syd

Interactive Minds run awesome events in Sydney for #digital focused professionals. Use code "Twitter" for 10% off our next event.

[Interactive Minds Syd @InteractiveSyd]

Simon Jackson is our final speaker tonight - sharing some of Coca-Cola’s social insights!#interactiveminds #socialmediamarketing

[Interactive Minds Syd @InteractiveSyd]

Our next speaker is Sammy Major from Tribe talking about Influencer Marketing, how to leverage it and the platforms that do (or don’t) support it #interactiveminds #socialmedia #marketingevents

[Interactive Minds Syd @InteractiveSyd]

Our first speaker this evening is Katherine Chalhoub from Web Profits sharing her social media predictions for 2020! #interactiveminds #socialmedia #marketingevents

[Interactive Minds Syd @InteractiveSyd]

Amber is kicking off our final Sydney #Interactiveminds event for 2019 - today we’re talking about Social Media!

[Interactive Minds Syd @InteractiveSyd]

Join us at @SydneyGA on 21 August as we explore digital nexts in #AI #AR #Automation #Robotics and #IoT!
Early bird sale ends this Friday! https://t.co/oJHZzmGzqL

[Interactive Minds Syd @InteractiveSyd]

Another tip from @KateToon - You can use ONE piece of content for numerous keywords - you don’t need to create individual content for each of your keywords #interactiveminds

[Interactive Minds Syd @InteractiveSyd]

Get to know the modifiers of different intent for your customers to work out the keywords for your content to get the conversions you want #interactiveminds

[Interactive Minds Syd @InteractiveSyd]

So what types of intentions could your customers have? Informational, navigational, investigation and transactional intents - make sure your content is meeting those intentions for the stage your customer is at #interactiveminds

[Interactive Minds Syd @InteractiveSyd]

Next understand where your customer is on the awareness cycle and write your content with those keywords in mind. They might already know about your brand or just your products, or have a problem but not sure the solution even exists #interactiveminds

[Interactive Minds Syd @InteractiveSyd]

@KateToon Step one of good content - know your audience! More than just the basics likes and dislikes. Dig further into your audience beliefs desires and fears, then solve those problems #interactiveminds

[Interactive Minds Syd @InteractiveSyd]

Australia’s favourite copywriter @katetoon is sharing how #intentionalcontent works to please both humans and the Google Gods! Basic blogs are out, engaging, intelligent, problem solving content is in!@katetooncopywriting #interactiveminds

[Interactive Minds Syd @InteractiveSyd]

Did you know the hashtag has been around for 12 years? Fun fact for today from @LinkedIn #interactiveminds

[Interactive Minds Syd @InteractiveSyd]

Is your business attracting an uneven skew of males or females? Look at your content - does is have a bias? And how can you change that? #interactiveminds @LinkedIn

[Interactive Minds Syd @InteractiveSyd]

How to keep your best employees? Make sure your brand is strong! 84% will leave for what they perceive is a strong employer brand. Creating and sharing content about your company can make the big difference between people leaving or staying #interactiveminds

[Interactive Minds Syd @InteractiveSyd]

Don’t forget, recruitment IS marketing! #interactiveminds

[Interactive Minds Syd @InteractiveSyd]

Gemma, Solutions Consultant from @LinkedIn is taking us through content marketing in employer branding. As an employer, what content are you creating to entice the best candidates? #interactiveminds

[Interactive Minds Syd @InteractiveSyd]

@brandalism also made their own KPop Spotify playlist, with huge engagement. The team replied to every audience suggesting of what songs to add, with engagement of almost 5,000 in 48 hours! #interactiveminds

[Interactive Minds Syd @InteractiveSyd]

How to build an audience from scratch for an event? Create great content! Videos of KPop group EXO reached 250,000 people! They also started a viral video comp with 1000’s submitted - turns out ppl love to film themselves dancing 💃🏼#interactiveminds @brandalism

[Mackenzie Geeves @mackenziegeeves]

Good morning @InteractiveSyd! A big event this morning all about #contentmarketing

[Interactive Minds Syd @InteractiveSyd]

@brandalism are taking us through their content marketing case study of how they brought KPop to Australia - Let’s KCON 🎶 #interactiveminds