Our next speaker is Sammy Major from Tribe talking about Influencer Marketing, how to leverage it and the platforms that do (or don’t) support it #interactiveminds#socialmedia#marketingevents
Join us at @SydneyGA on 21 August as we explore digital nexts in #AI#AR#Automation#Robotics and #IoT!
Early bird sale ends this Friday! https://t.co/oJHZzmGzqL
Another tip from @KateToon - You can use ONE piece of content for numerous keywords - you don’t need to create individual content for each of your keywords #interactiveminds
Get to know the modifiers of different intent for your customers to work out the keywords for your content to get the conversions you want #interactiveminds
So what types of intentions could your customers have? Informational, navigational, investigation and transactional intents - make sure your content is meeting those intentions for the stage your customer is at #interactiveminds
Next understand where your customer is on the awareness cycle and write your content with those keywords in mind. They might already know about your brand or just your products, or have a problem but not sure the solution even exists #interactiveminds
@KateToon Step one of good content - know your audience! More than just the basics likes and dislikes. Dig further into your audience beliefs desires and fears, then solve those problems #interactiveminds
Australia’s favourite copywriter @katetoon is sharing how #intentionalcontent works to please both humans and the Google Gods! Basic blogs are out, engaging, intelligent, problem solving content is in!@katetooncopywriting #interactiveminds
Is your business attracting an uneven skew of males or females? Look at your content - does is have a bias? And how can you change that? #interactiveminds@LinkedIn
How to keep your best employees? Make sure your brand is strong! 84% will leave for what they perceive is a strong employer brand. Creating and sharing content about your company can make the big difference between people leaving or staying #interactiveminds
Gemma, Solutions Consultant from @LinkedIn is taking us through content marketing in employer branding. As an employer, what content are you creating to entice the best candidates? #interactiveminds
@brandalism also made their own KPop Spotify playlist, with huge engagement. The team replied to every audience suggesting of what songs to add, with engagement of almost 5,000 in 48 hours! #interactiveminds
How to build an audience from scratch for an event? Create great content! Videos of KPop group EXO reached 250,000 people! They also started a viral video comp with 1000’s submitted - turns out ppl love to film themselves dancing 💃🏼#interactiveminds@brandalism