The unofficial, unpaid, self-appointed, intern at LUKSO. I share my views about the Blockchain space and how LUKSO is going to change it all. I am biased! DYOR.
The Future of Web3 Business Models: Delivering Real Value Beyond Tokenization
Lately, I’ve been vocal about a critical shift Web3 needs to make: moving away from the tokenization of everything mindset.
The obsession with turning every asset into a tradable token has drowned out a more pressing conversation - what value are we actually delivering to users in this decentralized era?
In this article, I want to explore what the future of Web3 business models should look like - how we can harness blockchain’s unique properties like trustlessness, immutability, transparency, and programmability to create systems that solve real problems and generate revenue without relying on token mania.
The Token Trap and the Value Imperative
Tokenization has been Web3’s go-to play - NFTs for art, tokens for governance, tokens for culture… we’ve seen it all. It’s seductive because it’s simple: digitize an asset, slap a token on it, and let the market do the rest. But as we’ve seen, this approach often leads to bubbles that burst, leaving users with little more than digital receipts. The problem isn’t tokens themselves; it’s that they’ve become the endgame instead of a tool. If Web3 is going to thrive, we need to focus on building systems that leverage blockchain’s strengths to deliver tangible benefits - systems people will pay for because they offer tangible value, not because they’re trending on X.
Blockchains offers a unique toolkit that separates it from Web2: trustlessness eliminates intermediaries, immutability ensures unchangeable records, transparency builds confidence, and programmability automates complex processes. These aren’t just buzzwords - they’re the foundation for disrupting industries and creating value. Let’s look at some real-world examples and unpack how they could translate into viable business models.
Real-World Examples of Web3 Value Creation
(side note: I have intentionally chosen to discuss extremely high-level applications to remind my audience the extent to which Blockchain applications may be useful).
Healthcare: Securing Patient Data
Imagine a healthcare system where patient records are stored on a blockchain - immutable, secure, and accessible only to authorized parties. No more worrying about tampered medical histories or unauthorized access. Trustlessness ensures patients and providers can interact without a central gatekeeper, while immutability guarantees data integrity. A business model here could involve hospitals or clinics paying a subscription fee to access this secure infrastructure, or patients paying small fees for portable, blockchain-verified records they control. The value? Privacy, security, and trust in a sector where those are non-negotiable.
Agriculture: Fair Trade and Livestock Tracking
In agriculture, blockchains can tackle two pressing needs: ethical sourcing and food safety. For fair trade cooperatives, a transparent, immutable ledger could track farmer deliveries - quantity, quality, and farming practices - ensuring accurate payments and authentic certifications. Consumers could scan a QR code on their coffee or cocoa to verify its journey, with cooperatives charging brands a fee to join this trusted network. The transparency improves Consumer confidence, the immutability gives Brands a layer of accountability to their purchasing practices.
Similarly, a livestock tracking system could store health records for cattle, goats, or poultry on-chain. Only disease-free animals enter the market, and if an outbreak occurs, the source is traceable in minutes. Meat producers could pay per record to certify their supply, or governments could fund it as a public health measure. The value lies in accountability and safety - blockchain makes it possible, and the revenue follows the utility.
Property Records: Fraud-Proof Land Registries
Land disputes and fraudulent titles plague property markets worldwide. A blockchain-based registry could use immutability to lock in ownership records, transparency to make them publicly verifiable, and programmability to automate transfers via smart contracts. Governments could charge a small fee per transaction to maintain the system, or private firms could offer premium services like title insurance built on this infrastructure. The value is clear: reduced fraud, faster transfers, and trust in a notoriously opaque industry.
This could apply to even property rights for things such as: a vehicle registry, a boat registry (shout out to @mustaa_io) and others.
Monetizing Web3: Business Models That Work
These examples highlight blockchain’s potential to disrupt industries, but disruption alone isn’t enough - businesses need to make money. The good news? Web3 doesn’t need to reinvent monetization; it can adapt proven models to its decentralized framework.
Here’s how:
Subscription Fees: Healthcare providers subscribe to a blockchain records platform; cooperatives charge brands to join a fair trade network. Recurring revenue aligns with ongoing value delivery.
Transaction Fees: A small cut per livestock certification or property transfer keeps the system running while scaling with usage.
Service Licensing: Private companies license blockchain infrastructure to governments or industries, customizing it for specific needs (e.g., land registries with local compliance).
Freemium Models: Basic access to a fair trade system is free, with premium features (analytics, integrations) behind a paywall.
Tokens can still fit in - say, as governance tools for cooperatives or incentives for early adopters - but they’re not the backbone. The revenue comes from the service, not the speculation.
Challenges and Opportunities
Of course, this vision isn’t without hurdles. Adoption requires educating industries stuck in Web2 mindsets. Scalability and privacy concerns still loom over blockchain tech. And regulatory uncertainty could slow progress. But these are solvable problems - and the opportunities outweigh them. Healthcare could save billions in data breaches. Agriculture could empower small farmers and protect consumers. Property markets could unlock economic potential in developing nations. Web3 business models that tap into these needs will find both users and profits.
The Path Forward
The future of Web3 business models isn’t about tokenizing more stuff – it’s about solving more problems. By leaning into blockchain’s core strengths – trustlessness, immutability, transparency, and programmability – we can build systems that deliver real value to society, from secure medical records to fraud-proof property ownership. Monetization doesn’t need to be a mystery; it can flow naturally from the utility provided, whether through fees, subscriptions, or partnerships.
We’ve spent too long chasing the next big token drop. It’s time to chase the next big solution instead.
You all will stop at nothing to take Iran out?
You are willing to risk the Global economy, and the lives of 100s of millions of people, just to attempt at taking out the Islamic Republic.
You’re willing to risk Global energy supplies, global fertiliser prices etc
What a shameful bunch of blood lusty people you are.
@SandyKofacts@_ZachFoster@HeidiBachram@southbankcentre This is called cope.
The only thing the report established was ‘reasonable grounds’ for sexual assault.
It did NOT admit to sexual assault.
Pramila and team further stated that an independent commission needs to investigate the finding further and they were denied access!
They don’t control the UN.
They pressured the Commission on this report.
And it was clear why. So they could use this report - the only report of its kind to exist - for their atrocity propaganda.
But you continue to ignore the main point: why is Israel denying an independent commission from investigating sexual assault on Oct 7?
Because Zionists all over the world were pressuring the UN Commission over this matter. And a report had to be produced. We know how powerful the Zionist lobby is.
This report in itself was entirely bullshit.
The report only found:
1. ‘Reasonable grounds’ to believe sexual assault. That’s literally a low evidentiary requirement which is why the term was used.
2. They had no witness testimony. No first hand evidence. Everything was a curated experience provided to them by the Israel - no independent verification of anything.
3. They had no access to the bodies, to autopsy reports. No access to the crime scene.
Why is Israel preventing an independent investigation??? Everyone knows the answer to that.
Meanwhile, we have video of a Palestinian prisoner raped in Israel and Israeli society celebrating the rapists.
The UN report is so shit that all it found was ‘reasonable grounds’ - NOT definitive proof.
Lmfao… that’s what you’re relying on as explicit evidence of sexual assault (not even rape).
The UN Special Rapporteur for Voilence against Women if stated that there was no independent probe finding evidence of rape.
I was just saving time. Everyone knows that report. It’s the only shitty report every Zionist uses to ‘prove’ sexual assault.
No witness testimonies.
No medical proof.
Just hearsay allegations.
There was literally NO proof provided to the UN Commission.
Which is also why Israel is denying an independent investigation into it.
These are the facts.
Prove me wrong.
Yes conveniently leaving out the conclusion of that report which stated CLEARLY that the commission did not INDEPENDENTLY verify the allegations. It was all a bunch of hearsay.
And when the UN Commission requested permission to do an independent investigation they were denied access!
… said when there is no proof.
We’ve seen live testimony from Palestinian victims of rape.
We’ve seen live testimony from Flotilla members off their recent sexual assault at the hands of the IDF.
And for 2 years now, we’ve been waiting for any testimony, any evidence, any conclusive investigation on rape victims on Oct 7.
IF there were victims, Netanyahu would have paraded them across every news channel to drain every ounce of public sympathy.
🔴 Less than a week after Israel burned several preteen children to death in their tents, four more residential apartments were set ablaze overnight, with Israel’s military burning entire families to death as they slept.
The strikes hit homes in Al-Shati refugee camp, the Karama neighborhood, Tel al-Hawa, and Sheikh Radwan in Gaza City.
Not true. Which is why your one line sentence wasn’t backed with any evidence and facts from the UN report itself.
The UN investigation was literally based entirely on hearsay and concluded that an actual investigation needs to be conducted to confirm the reports - which Israel did not grant the UN!
You know this. Everyone knows this.
But you lie and gaslight the world.
This obsessive, compulsive lying is a Zionist psychotic disease.
Prove me wrong.
@SandyKofacts@_ZachFoster@HeidiBachram@southbankcentre There was none. And if there was, show the facts.
Invite the UN to study it.
Literally no survivors have said they were sexually assaulted.
Prove your case first.
There’s literally 100s of witness testimonies and survivor accounts of Palestinians being raped and tortured.
@Saul_Sadka@PeterHerman4 Don’t be an idiot and insult our intelligence.
The targets is the US Base in Kuwait - which is the main logistical support base for ground attacks via Iraq (where the goal was to supply the Kurds).
What a truly fucking embarrassment of a journalist you are.
Why don’t you Google the definition of Ethnic Cleansing and then just support the arguments for and against and see which argument is sufficiently justified.
In fact, you don’t even bother to OFFER an argument against the term. You simply hide behind the complexity of ‘attaining the proof’.
Lmfao what a fucking lazy journalist.
5/
The LUKSO x Lumera partnership connects two important layers:
• LUKSO for identity, ownership, and asset standards
• Cascade for persistent media, metadata, and related files
A stronger base for assets that are meant to last.
@RmSalih@Iridescent1985 You’re a fucking idiot. Statements like that is what will cause Islamophobia to rise.
The world is a multicultural society. Practice your faith quietly. The rule of law governs society; not your personal religious beliefs