In the Demo Podcast

A show about the stories that get told about groups, how those stories get made, and what we think they get wrong.

[In the Demo Podcast @IntheDemoPod]

Ever wondered why we focus more on past generations than our own? 🤔 https://t.co/yImdtn0J1I

#InTheDemoPodcast #GenerationalAnalysis #Futurism

[In the Demo Podcast @IntheDemoPod]

Coverage of slang used by the Youngs is tbh super delulu. Unless, of course, you're reading @rebexxxxa on @voxdotcom, who absolutely will call BS when she sees it, and then helpfully explain the rest. We talked all about it on our latest ep: https://t.co/8AMHoJiVBK

[In the Demo Podcast @IntheDemoPod]

If you ever wonder how someone can be nostalgic for a time they didn't experience, you'll love this conversation about Gen Z's return to the 90s and Y2K. Don't miss this episode with guest @harvilla of @ringer's 60 Songs That Explain the 90s https://t.co/qGGbOhViBw

[In the Demo Podcast @IntheDemoPod]

In the latest episode of In The Demo, we talk with tech columnist @TaylorLorenz, whose new book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet comes out in October, about millennials and technology.

https://t.co/o46KBfqsRf

[In the Demo Podcast @IntheDemoPod]

For the first time in twenty years, someone wrote an article about Generation X.

https://t.co/lGrD7pyZ61

[In the Demo Podcast @IntheDemoPod]

For more info on @kdcoduto’s research- check out Adam’s old podcast, @Strategy_Inside from this past winter:

https://t.co/YFmW4vvp5P

[Farrah Bostic @farrahbostic]

Tomorrow the next episode of In The Demo drops and it features an interview with @katycoduto, PhD, author and researcher. Subscribe to get it in your feed tomorrow! https://t.co/QlQrvH8FyM

[Farrah Bostic @farrahbostic]

It's not all 🍆 & 🍑 & 👻 out there. When it comes to how Millennials think & act about sex, there's a LOT more variation than the #millennialmyth would suggest. @cindygallop unpacks how Millennials are shaping the social sex revolution on our latest ep. https://t.co/QlQrvH8FyM

[David Gerbino @dmgerbino]

Zillennials: The Millennial & Gen Z Mash-Up

WTF!

Please stop using these categories. Use data analysis instead.

Some call these category names "astrology for marketers."

Podcast Link: https://t.co/FbOH08Wt6O

Please listen to the podcast series called "In The Demo." @IntheDemoPod is hosted by @farrahbostic and @apierno. It's all about the Millennial myth. The entire first season is available.

How did the generation defined by hope become the enemy?

Where do stories this big come from?

And why does it matter?

Introducing In The Demo, a new podcast about how stories of groups are created, subverted, and destroyed. In the first season, experienced strategists and researchers Farrah Bostic and Adam Pierno pursue the origins of the Millennial Myth.

Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions.

Adam Pierno, author and brand consultant, and managing director of brand strategy at Arizona State University.

[In the Demo Podcast @IntheDemoPod]

A tale as old as time: https://t.co/7inWQgZJcn

[Farrah Bostic @farrahbostic]

So, @apierno & I have been making @IntheDemoPod for a while now. But here’s the thing: we also have a substack, and I’ve roped Adam into writing for it! So now you’ll get weekly emails announcing new episodes & sharing ideas we’re exploring. Sign up here: https://t.co/SzSBMhVC7g

[In the Demo Podcast @IntheDemoPod]

We’re starting a book club, reading key texts about Millennials. First up: The Selfie Vote by Kristen Soltis Anderson.

What books should be on the list?

[In the Demo Podcast @IntheDemoPod]

Our new episode is coming this week with the one and only @cindygallop! We begin a mini-series on Millennials, intimacy and sex.

[Farrah Bostic @farrahbostic]

You should subscribe to this!

And also… oh we have an episode of @IntheDemoPod about Jean Twenge’s work coming up this fall. We’re bracing ourselves for the research. Hold a thought for @apierno.

[In the Demo Podcast @IntheDemoPod]

What's in the box? https://t.co/omKKdeVmFs

[In the Demo Podcast @IntheDemoPod]

"This generation is a product of being pushed into hyper individualism, which puts you in a position where there is nobody to stand up for you. So you have to stand up for yourself" @benishshah https://t.co/Qvw1RGCf9D

[In the Demo Podcast @IntheDemoPod]

Tomorrow the next episode of In The Demo drops and it features an interview with @benishshah, growth marketer, author, former lawyer, and of course: Millennial. Subscribe to get it in your feed tomorrow! https://t.co/hEKEYgfVWI

[In the Demo Podcast @IntheDemoPod]

Of course @pewresearch would be ahead of the curve in moving away from overly broad use of generations in their work! Of course.
Find out more about how their work is changing by listening to the latest In the Demo. Listen/subscribe: https://t.co/cyyKeRZbXs #millennialmyth

[In the Demo Podcast @IntheDemoPod]

Did you know @uscensusbureau formally defines only one generation - the Boomers? Other generations don't have clear demographic markers. Which might be why they're not that useful to understand what's happening. Listen to our latest here: https://t.co/cyyKeRZbXs
#millennialmyth

[In the Demo Podcast @IntheDemoPod]

The definitions of generations aren't real but they're useful. @kim_c_parker breaks down why @pewresearch is moving towards a more nuanced view of generations and away from too-broad definitions. Listen/subscribe: https://t.co/cyyKeRZbXs