Invisible Stories

Exploring our cultural and emotional relationship to scents.

[Invisible Stories @InvisiblStories]

Hi hello we are back! A visit to Mexico City's #XinuPerfumes, where botanical traditions, modern craftsmanship, and a commitment to sustainability collide. https://t.co/BjJq3QZuhA

[Invisible Stories @InvisiblStories]

This piece by @KatyKelleher—about the tension between beauty and decay central to all great perfume—is so comprehensive and great it makes want to throw all my scent writing out the window. Read it! Re-read it!
https://t.co/tbYcTMe14P

[Invisible Stories @InvisiblStories]

A while ago I had the pleasure of meeting April Lea of @lvneaperfume, whose beautiful perfumes make me want to go live in the woods. Read her thoughts on starting a perfume line alone, and where it's headed next: https://t.co/HOJ2b3G0Hk

[Invisible Stories @InvisiblStories]

Are women in fragrance getting the recognition and opportunities they deserve? This article is hopeful, but I'm not so sure we're there yet. Still, it's great to read about how some of the greats (like @AftelierPerfume) have carved their own paths:
https://t.co/OSTHlVDgnh

[Invisible Stories @InvisiblStories]

Already seconding guessing every single one of these, but my most formative smells:
Creed Vetiver Geranium
Nasomatto Narcotic Venus
Diptyque L'Ombre dans l'Eau
Atelier Cologne Vetiver Fatal
#FumeStruck4

[Invisible Stories @InvisiblStories]

"A perfumer's work is part intuition, part imagination, part innovation, part insanity." Extremely excited about this conversation w/ Dana of #JazminSaraï. We talked about synesthesia, Grasse, scent's relationship to sound, & the failures of the industry: https://t.co/KsELVf8p2m

[Invisible Stories @InvisiblStories]

"Since scent is totally invisible, you have to create an alternate mental framework that you can go back to as a perfumer. I used to do a lot of imagining landscapes."

Had the immense pleasure of chatting with Josh Smith of #LibertineFragrance:
https://t.co/PLztazccyN

[Invisible Stories @InvisiblStories]

Beautiful piece on @lennyletter from @AmyBloomBooks, on the scents we carry with us: https://t.co/pbr26wTPsR

[Invisible Stories @InvisiblStories]

If scent has a visceral and immediate effect on our emotions, why aren't we using smells more as tools of self-care? More on that and a few suggestions here:
https://t.co/crzqLFgHy4

[Invisible Stories @InvisiblStories]

"The word that I use to describe scent, more than anything else, is horny." Courtney is articulate and funny & her perfumes are so layered and intriguing. Order some samples from her site!

[Invisible Stories @InvisiblStories]

A new series on independent perfumers who came upon the craft the unconventional way: NOT French men, heirs to perfume empires, or trained in prestigious fragrance schools. Today, an interview with Courtney Rafuse of Universal Flowering:
https://t.co/WoxMiNqftT

[Invisible Stories @InvisiblStories]

@glasspetalsmoke I hope more niche perfumers subscribe to this thinking and continue to nurture this untapped relationship between identity and scent in a way that isn't capitalistic & manipulative!

[Invisible Stories @InvisiblStories]

Wrote a piece about identity, change, cheap samples and the romanticized myth of signature perfumes. Curious about your thoughts, Perfume Twitter. Does anyone have a signature scent anymore?
https://t.co/7oe2Dke828

[Invisible Stories @InvisiblStories]

Having smelled a lot of things in a lot of places in Toronto, I figured this information is better out in the world than in the crevices of my brain.
Here is a guide to where you can find niche/independent perfume brands in this city! Convenient map!
https://t.co/dkM1D6DiBG

[Invisible Stories @InvisiblStories]

@NickDesideri cc: @doftande

[Invisible Stories @InvisiblStories]

On the privilege of witnessing an olfactive memory & how scent grounds us in our bodies—a convo w/ @sblackmcculloch https://t.co/vvROtWD3wR

[Invisible Stories @InvisiblStories]

This is a sext https://t.co/c6HLnU87Hq

[Invisible Stories @InvisiblStories]

Fumeheads—thoughts? I for one avoid dept. store perfumes, but I blame that on the experience as much as the scents: https://t.co/wBQqepvfWg

[Invisible Stories @InvisiblStories]

@RunHobbesRun But I would argue that in both cases (reading about perfume online vs. smelling them blind) first impressions are important & persuasive

[Invisible Stories @InvisiblStories]

@RunHobbesRun Good point! You're absolutely right, the scents aren't given a fair chance— unfortunately I can't force them on others for longer than 5min—