Big screen video is one of the most valuable ad environments because attention is high and the experience is premium.
But passive views are only the beginning.
With SNPad QR flows, advertisers can also guide users toward direct actions:
• visit a website
• open an App Store page
• continue the experience on mobile
• move from TV attention to measurable engagement
This creates a stronger bridge between CTV advertising and real user action.
SNPad QR Experience has evolved.
What started as a simple TV pairing flow is now becoming a smarter interaction layer inside the SNPad mobile app.
CTV video on the big screen is already one of the most valuable advertising environments.
But the real opportunity starts when the viewer can take action.
With the new QR flows, SNPad now supports multiple outcomes:
• TV / device pairing
• wallet address sharing
• advertiser website visits
• App Store redirects for advertiser apps
This opens the door for premium interaction formats on top of CTV advertising, helping advertisers move beyond passive video views and closer to measurable user action.
We are very excited with what we managed to implement in such a short time.
Next screen: Ads.
More updates soon.
The work just keeps going behind the scenes for SNPad.
The QR module is moving exactly how we wanted and the Ads integration started connecting smoothly with the broader infrastructure we’ve been building around Connected GAM.
At the same time, we’re refining the internal flows of the app so future features won’t feel “stacked on top”, but naturally integrated into the ecosystem from day one.
Many still see SNPad only at surface level, without fully realizing the broader vision, infrastructure, and long-term ecosystem being built behind the project.
What’s being built is actually a much larger advertising and interaction layer that can expand across multiple environments, audiences, and formats.
Step by step everything is starting to align, more updates soon.
We said we would keep you updated.
Here is the new SNPad mobile app in progress, and yes, this is probably the biggest mobile update we have worked on so far.
The most visible change?
A new rewards overview showing daily, weekly and monthly reward values.
$SNPAD also now has USD value display inside the app, making the wallet and reward experience much clearer for users.
Also visible in this build:
• Send & Receive
• Connected TVs
• Bridge
• Transactions
• SNP Layer / Ethereum support
• Wallet redesign
Still in development, but moving fast.
The foundation matters more than the surface. This foundation is starting to look very different and is in many ways lots better than before. And more to come.
CTV targeting is kinda broken right now because nobody actually agrees to be targeted.
Advertisers are guessing and viewers get random ads.
What we're building into SNPad → users explicitly agree to be targeted and complete their own ads profile, so campaigns finally work with real signals.
Interests, hobbies, location, age range, device context, preferences.
On the agency side, a Google Ad Manager order maps straight into ADVERSE and picks up SNPad-native capabilities on top.
GAM workflow stays the same → just extends into CTV with deeper targeting and more interaction through the SNPad CTV Player.
This is just a slice of what we're cooking. We're 100% locked in on building, refining, and pushing what CTV advertising can actually be. We have more to come. Lots more.