Isaac Jacobi

Account Director by day, at night building Knotbook (AI wedding planner) in public. Content for founders & wedding venues 💍🚀 @getknotbookapp

[Isaac Jacobi @Isaacjacobi]

@NoahKahan single-handedly adding an hour to all #toronto brunch wait times today

[Isaac Jacobi @Isaacjacobi]

@NoahKahan Night 2 setlist is fucking perfect

[Isaac Jacobi @Isaacjacobi]

@LoganTGott System

[Isaac Jacobi @Isaacjacobi]

@Marsadist ARTEMIS

[Isaac Jacobi @Isaacjacobi]

@Jason I’m in

[Isaac Jacobi @Isaacjacobi]

@LoganTGott Funnel

[Isaac Jacobi @Isaacjacobi]

@LoganTGott I realized that literally seconds after posting. My bad

[Isaac Jacobi @Isaacjacobi]

@LeadpoetAI Poet

[Isaac Jacobi @Isaacjacobi]

@fin465 @ProductHunt @origamichat Launch

[Isaac Jacobi @Isaacjacobi]

@vitddnv MRR

[Isaac Jacobi @Isaacjacobi]

If you were at 3.5k mrr, what would you do today to get to 10k mrr by mid March?

[Isaac Jacobi @Isaacjacobi]

@chhddavid @claudeai Shipper

[Isaac Jacobi @Isaacjacobi]

@pierreeliottlal 20k

[Pierre-Eliott Lallemant @pierreeliottlal]

We’re on track to hit $1M ARR in under a year. 🚀

The 0 → $20k MRR grind was the hardest part.

So we centralised absolutely EVERY method we used to crack that first stage:

• Traffic sources
• Our daily routines
• The exact scripts & messages

I’m sharing the entire system.

Want it?

Repost ♻️ (so others see it)

Comment “20k” and I’ll DM you.

[Isaac Jacobi @Isaacjacobi]

Wedding upsells shouldn’t feel like car sales.

Imagine this instead:

“Your bar package doesn’t currently include tequila. You could move to the Silver Package which adds $1,200.

You have $2,400 unallocated.

Most couples offset this by adjusting florals or skipping favors.”

That’s not pressure.
That’s guidance.
That’s Knotbook.

[Isaac Jacobi @Isaacjacobi]

@bubble @contra Does this mean IAP?? If so, please make existing mobile apps who’ve been waiting months for this eligible!

[Isaac Jacobi @Isaacjacobi]

Couples upgrade their wedding package when:

✔️ they know their real budget
✔️ they see remaining wiggle room
✔️ the option surfaces during planning

Not in an email.
Not in a PDF.
In the flow of decisions.

❌ PDF showing a list of possible upgrades at time of venue booking.

✔️ Knotbook surfaces a tailored upsell contextually relevant to the couples planning.

[Isaac Jacobi @Isaacjacobi]

Wedding upgrades fail when they’re introduced:

• too early/too late
• without budget context
• outside an active planning decision

The moment matters more than the message.

[Isaac Jacobi @Isaacjacobi]

Your wedding bar packages are great.
Your add-ons are well priced.
Your options are clear.

What couples are missing isn’t information — it’s context.

Without budget clarity, the safest decision is always: do nothing.