The poor are raised to be considerate and selflessly devoted. The rich are taught to protect their interests and love themselves. You were never taught to love yourself, because once you do, you fight for your interests and there is no tool they can use to exploit you.
This line from Atomic Habits isn't ready to leave my head:
"It doesn't make sense to continue wanting something if you're not willing to do what it takes to get it. If you don't want to live the lifestyle, then release yourself from the desire. To crave the result but not the process is to guarantee disappointment."