Isabella DeLuca

Senior Marketing Student at James Madison University

[Kelly Naletelich @TheProfKelly]

I’m so thankful to be apart of this incredible department and University! ♥️🙌 #ProudDuke #GoDukes

[Isabella DeLuca @IsabellaDeLuc19]

Over the semester, I worked on a personal website for my strategic internet marketing class. I presented my website to the class yesterday and have to say that I'm proud of the finished product! You can view my website here to learn all about me: https://t.co/yH1c6WDj2N

[Isabella DeLuca @IsabellaDeLuc19]

@iraheta_e This makes sense because the majority of college applicants are in an age category where they post the most on Instagram, Snapchat, and Twitter out of all social media platforms. These can all be set to private or have "disappearing" features such as stories #JMUmktg410

[Isabella DeLuca @IsabellaDeLuc19]

@kheardmktg I could definitely use advanced AI chatbots, specifically for getting assistance past regular business hours. Some of the chatbots right now are nearly useless when I have an actual problem I need help with! #JMUmktg410

[Isabella DeLuca @IsabellaDeLuc19]

AI is coming faster than we think! Read about how AI is making its way into digital marketing to get a glimpse into the future #JMUmktg410 https://t.co/1N7nQA7LJU

[Isabella DeLuca @IsabellaDeLuc19]

I like this article because it not only lists the social media fails of 2018 but also recognizes the lessons that can be learned from each one. A few of these were mentioned last class! #JMUmktg410 https://t.co/fV0iNzxIsd

[Isabella DeLuca @IsabellaDeLuc19]

@leukm1 FB providing these stats is a lazy way to tackle a larger problem. They seem to be worried about negative mental health effects for business reasons more than compassionate ones. They could be more proactive at addressing associated negative mental health effects #JMUmktg410

[Isabella DeLuca @IsabellaDeLuc19]

@CodyZedMKTG European countries seem to be a lot more on top of data security and monitoring social media than we do in the U.S. so I'd be curious to see if we will adopt the same practices in the near future #JMUmktg410

[Isabella DeLuca @IsabellaDeLuc19]

@NThatcher410 I'd be interested to see the results of this! Canon is doing this right now with amateur photographers (rather than professional photographers)... People with smaller audiences definitely have a more genuine feel #JMUmktg410

[Isabella DeLuca @IsabellaDeLuc19]

This warms my heart! Toyota has offered to replace a nurse's fire-damaged Tundra after he drove patients through the California forest fires to evacuate them from the hospital https://t.co/pWvCsNKxNZ #JMUmktg410

[Isabella DeLuca @IsabellaDeLuc19]

@julialucey2 @instagram @Twitter I don't understand why Instagram wouldn't implement this! If users can choose between the two different types of feeds, customer satisfaction will be optimized by letting each user see the feed the way they want it #JMUmktg410

[Isabella DeLuca @IsabellaDeLuc19]

The holiday season is prime time for advertising and promotion! Check out 5 content marketing ideas for December 2018 https://t.co/qfHYWJr8Xt #JMUmktg410

[Isabella DeLuca @IsabellaDeLuc19]

Ford bought "Spin," an electric scooter startup, to compete with Bird and Lime. Is this a good investment? Or is this electric scooter trend just going to end up being a short-lived fad? https://t.co/xwC1PILEx8 #JMUmktg410

[Isabella DeLuca @IsabellaDeLuc19]

Canon is bridging the gap between the professional photographer and the everyday person. They are recruiting amateur photographers to be influencers in order to connect with the younger generations. I think that this is a great approach! https://t.co/7hZskOissT #JMUmktg410

[Isabella DeLuca @IsabellaDeLuc19]

42% of kids under the age of 8 in the U.S. have their own tablet, so parents should be aware of the ads they're seeing on Kids' apps. Are advertisers crossing the line with marketing to young children? Or is this all good and fair? #JMUmktg410
https://t.co/Sv35aCdPXp

[Isabella DeLuca @IsabellaDeLuc19]

@maidahadley I could definitely see this happening. I've noticed that younger kids/teenagers are very into TikTok right now, and many of them already have mass followings at very young ages! I get TONS of TikTok ads, so they must be very focused on expanding their customer base #JMUmktg410

[Isabella DeLuca @IsabellaDeLuc19]

@JackieO2019 I'd have to agree that there's a fine line between too much content and not enough being posted by brands. There is definitely a balance that must be achieved over a number of platforms, and it has to be done carefully! #JMUmktg410

[Isabella DeLuca @IsabellaDeLuc19]

@leukm1 I can't even keep up with all of this news about Facebook and privacy issues. It's hard to tell at this point if they're truly struggling to protect users against security breaches, or if they're capitalizing on it... #JMUmktg410

[Isabella DeLuca @IsabellaDeLuc19]

After talking about Fortnite in last week's class, I'm sure a lot of people will be excited about this! Fortnite is launching NFL team skins, which will be available starting November 9th https://t.co/Ms6h44zbNC … #JMUmktg410

[Isabella DeLuca @IsabellaDeLuc19]

Social media marketing is constantly evolving, so it's important to keep up with the trends and look into the future. Social media marketing in 2020 will include more video, live streaming, augmented/virtual reality, AI and more #JMUmktg410
https://t.co/CAOnVBTJ7B