Iterable

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands.

[Iterable @Iterable]

Data moves in real time. Most marketing stacks don't.

Iterable's July Spotlight closes the gap—real-time personalization, live signals, zero rebuilds.

What's new: https://t.co/e0kBqfs9jz

[Iterable @Iterable]

The best AI feature isn't the fanciest one.

It's the one that quietly saves you an hour (or five).

Happy National AI Day to the AI that's picking send times, testing copy, and finding the right audience while marketers focus on the creative part.

[Kustomer @kustomer]

Proactive support doesn't replace reactive support.

Neil Smith of @Iterable shares what it actually looks like to get ahead of customer issues.

Reactive is part of the job. But if you're only responding, you're leaving real opportunities on the table.

[Iterable @Iterable]

Most brands don't have a channel problem. They have a repetition problem — same message, copy-pasted everywhere, hoping something sticks.

Zwift's Rachel Kamel breaks down what cross-channel journey orchestration looks like when timing, not habit, decides the channel:

https://t.co/CaMIt05dJY

[Iterable @Iterable]

Your data lives in Snowflake. Your campaigns live in Iterable. The integration handles everything in between — no engineers, no pipelines, no lag.

The Zebra cut campaign creation from 3+ months to 3 days. +25% conversions. +15% open rates.

Smart Ingest pulls data in, and Secure Data Sharing pushes it back. Two-way flow, zero copying.

See how it works: https://t.co/4ilhGC8brx

[Iterable @Iterable]

You know you love us, New York 💋

Activate Tour is coming to New York on September 24, and registration is officially OPEN.

Join us for a day of curated sessions, tactical insights, and high-impact networking with the marketers shaping what customer engagement actually looks like right now.

XOXO, Iterable
https://t.co/YKrqyCUcxn

[Iterable @Iterable]

From the town square to the inbox, Americans have always found a way to get the message through, even if it takes dozens of versions before the copy is finally approved. 🇺🇸

250 years of communication, revisions, redlines, and someone sending back edits at the last minute.

The medium may change, but the struggle to get copy finalized never does.

Here's to 250 years of American communication — and whatever (Final_FINAL) version comes next!

[Iterable @Iterable]

One like and we'll stock these at the Iterable booth at Activate Tour NYC.

Marketers already wear a lot of hats, so we figured we'd make one that you’ll actually wear.

Activate Tour lands in New York on September 24 for one day of real talk on what's actually working in customer engagement, with the people doing the work.

Hat tip to Clay for the inspo. 🧢

Save the date for Activate Tour NYC on September 24!

[Iterable @Iterable]

Great marketing doesn't start with data dashboards, it starts with how you show up.

Data evolves. Integrity doesn't.

Watch the full Activate Summit session featuring Jill Hartling, VP of Marketing Strategy at Merkle:
https://t.co/2DiwmMyXD9

[Iterable @Iterable]

Babylist reclaimed 50% of their team's bandwidth. Tandem tripled testing volume. Intelligent Lending saved 1–2 hours a week — and called it just the beginning.

That's what five Nova agents built into Iterable looks like in practice. And we've kept building since launch.

https://t.co/McnRQMONv7

[Iterable @Iterable]

Iterable has been named a Leader in Activation and Delivery in Snowflake's Modern Marketing Data Stack Report — for the fourth time.

The gap between what you know and when you can act is where revenue disappears. The Iterable + Snowflake integration is built to help close it.

https://t.co/6GwvdmaPzv

[Iterable @Iterable]

If you’re still batch-and-blasting to your whole database every time you launch a product, ATG Entertainment's Senior Data Scientist Oliver Marley has notes.

Oliver’s Activate Summit session is on-demand now — and worth the watch.
https://t.co/WD14R84F0l

[Iterable @Iterable]

Not everyone can make it to London, but the content can.
Activate Tour sessions are on-demand, diving deep into cross-channel journeys, agentic AI for marketing, and CLTV. No British accent required.

Available now to watch anywhere, anytime:
https://t.co/RVr8bI6phH

[Iterable @Iterable]

Babylist scaled from 5M to 1B emails with the same lean team.

How? They connected Claude to Iterable's MCP Server and automated template builds, QA, and production timelines, reducing them from 2 months to 2-3 days.

This is what agentic AI for marketing actually looks like.

https://t.co/Fj3xZOpYCS

[Iterable @Iterable]

Iterable is proud to be a launch partner for CustomerLake — Databricks' new Agentic CDP built natively into the Data + AI platform your team already runs on.

AI-native customer engagement isn't a roadmap item anymore. It's the operating model.

https://t.co/Q5o1nEvs3w

[Iterable @Iterable]

Now casting · September 24th · New York City

NYC's had no shortage of stages. This September, we're adding one more!

If you've built a lifecycle program that moved the needle, run an AI experiment that surprised you, or cracked a cross-channel strategy — we want you on the Activate Tour NYC stage.

Apply to speak today!

https://t.co/V7hpDlBHXa

[Iterable @Iterable]

The brands that win are the ones that show up like leaders from the very first impression.

So now it’s time to meet the new Iterable.

Explore more about the “why” behind our new branding:

https://t.co/U4YqS0NcQe

[Iterable @Iterable]

Stepping into the future by embracing the past, meet the all-new Iterable Analog Suite. 🐦🐌📠📟

Visit the link in our bio to learn more about the Analog Suite and all of Iterable’s *very real* features ⬇️

https://t.co/MSyI7scpwb

[NYSE 🏛 @NYSE]

Will Johnson, @Iterable's CFO, joins @JudyKShaw on #NYSEFloorTalk to discuss reaching a $200M ARR milestone and the investments made in AI-powered capabilities for customer success.