"Do you need backlinks if the content is really good?"
Wrong question.
The real question is who else is competing for that keyword, and what they already have going for them off-page.
I've seen pages rank with almost no link building when:
→ the keyword has low competition
→ the domain already has some authority
→ the content actually matches search intent better than what's ranking
→ internal linking is doing real work
→ competitors on page 1 have weak backlink profiles themselves
That's a completely different situation from a competitive keyword where everyone on page 1 has years of authority and a real backlink profile behind them.
So "good content is enough" and "you always need links" are both wrong, depending on the SERP you're actually looking at.
My process is simple. Get the page as strong as possible first. Then look at what's already ranking.
If competitors are winning with weak backlinks, I won't go heavy on links from day one, just a few solid ones to protect the position over time.
Because SERPs don't stay still. A stronger competitor or a rank-and-rent site can show up and outbuild you off-page eventually.
You don't always need backlinks to get there.
But they help you stay there.
@JespernissenSEO LinkedIn's been working well for me lately, articles seem to index fast and can rank quick if the keyword isn't too competitive. What's been working for you?
Almost every new client says the same thing when we start.
"I need high quality sites."
That's it. No real definition, just "quality."
Here's the problem. DR, DA, and traffic can all be manipulated now. A site can show a strong score and solid traffic numbers and still be worth nothing.
So before building a single outreach list, here's what I actually check and ask:
→ Where's the traffic really coming from, real search demand or inflated numbers from bought traffic and expired domain tricks
→ Is the DR built from real editorial links, or stacked through PBNs and link farms that inflate the score artificially
→ What's the client's real goal, rankings, referral traffic, or just looking good on a report
→ What's already worked for them before, or what's the last link that actually moved something
→ What's the real budget, since a clean DR 30 site can outperform a manipulated DR 70 every time
Most clients have never been told their favorite metrics can be faked.
They just got sold a number.
Once we align on what quality actually means for their goals, the outreach list writes itself. Before that, "high quality" is just a guess, and an easy one to fake.
Almost every new client says the same thing when we start.
"I need high quality sites."
That's it. No real definition, just "quality."
Here's the problem. DR, DA, and traffic can all be manipulated now. A site can show a strong score and solid traffic numbers and still be worth nothing.
So before building a single outreach list, here's what I actually check and ask:
→ Where's the traffic really coming from, real search demand or inflated numbers from bought traffic and expired domain tricks
→ Is the DR built from real editorial links, or stacked through PBNs and link farms that inflate the score artificially
→ What's the client's real goal, rankings, referral traffic, or just looking good on a report
→ What's already worked for them before, or what's the last link that actually moved something
→ What's the real budget, since a clean DR 30 site can outperform a manipulated DR 70 every time
Most clients have never been told their favorite metrics can be faked.
They just got sold a number.
Once we align on what quality actually means for their goals, the outreach list writes itself. Before that, "high quality" is just a guess, and an easy one to fake.
Interesting to watch play out. But it cuts both ways.
Sites doing this often don't survive their own game either, once a domain gets flagged as a link farm, the algorithm doesn't just punish the buyers, it tanks the seller's own organic traffic and rankings too.
So the $54k/year math only works until the site itself stops being worth $1 per DR to anyone.
new way to make an extra $50k+/year:
👉 sell backlinks on Outrank
we just opened Outrank's backlink marketplace to everyone
if your domain has DR 40+ and real traffic, connect it for free and get paid per placement
the rate is $1 per DR, per post
so a DR 50 site running 3 posts/day = $4,500/month = $54,000/year
start here: https://t.co/nOV8Rjr2AV
@_Ayu5h Exactly. The short-term gains can look great, but the real test is what happens after a few updates.
Link velocity is easy to chase. Recovering a damaged site is a different story.
@KaiCromwell This is the right order.
I’d especially agree with leaving backlinks until the important money pages are actually worth ranking. Links can amplify a strong page, but they can’t fix a weak one.
@HsanC_ The autopilot part is interesting.
Getting backlinks automatically is easy to promise. The real challenge is keeping the links relevant, editorially placed, and worth having long term.
@scheemunai@tibo_maker Yeah, you can.
I’d just spend the budget on a few relevant, quality placements rather than chasing a high number of backlinks. The site you’re getting the link from matters more than the marketplace.
@tibo_maker The numbers look great on paper,
But 3 paid posts a day is a lot. I’d be more worried about keeping the site relevant and trustworthy long term.
@2whazzuup 😂 This is actually pretty accurate.
People change the name, but the basic idea stays the same. What matters is the quality and relevance of the placement.
@RoxanaLimban Yeah, I think this is where directories get interesting again.
It’s less about the backlink and more about helping AI understand what your business actually is.
@rachidseo This tracks. Same site, same page, and the price still changes depending on whether you go direct, through an agency, or through a marketplace. The markup at each layer adds up fast, people chasing cheap links usually end up paying more through the wrong door, not less.
@rachidseo AI agents speed up outreach for sure, but recurring backlinks is a different problem. That's relationships with editors, knowing which sites still have real trust, and adjusting as sites change their guidelines or go quiet. Speed helps, it doesn't replace all that yet.