Brian Sun

Lifecycle marketing consultant/trainer. Done it for SaaS, fintech, e-comm, travel, & real estate. Worked @opendoor @titanvest @ortto now doing the solo thing.

[Brian Sun @ItsBrianSun]

You're 5 minutes away from having superpowers.

https://t.co/f5HynS3xTi

[Brian Sun @ItsBrianSun]

@bartek_marzec Retweeted! Promo code still available?

[Bartek @bartek_marzec]

Imagine being an app founder and having the judgment of a founding product designer:

- holistic product flow thinking
- no disjointed features
- pulling on the right growth levers

7+ years of experience and a few late nights later. It’s something I wish I had when I started.

Not a boring theoretical ebook, but a modular interlinked card system that can be applied to any product at any stage.

Sitting on 100+ pages of product design gold.

This playbook gives you a founding-designer lens to map end-to-end flows that onboard, activate, retain, and monetise.

And if you’re a designer, this will position you as an authority, maybe even get you a seat at the table.

Link to the Product Design Playbook below

Retweet and I’ll send you a promo code

[Brian Sun @ItsBrianSun]

@morganb @nejatian @Opendoor @morganb sent you some times on LinkedIn (wasn't able to X DM)

[Brian Sun @ItsBrianSun]

@tryramp Love this! Is this an in-house build or did y'all use a third-party tool to set this up?

[Brian Sun @ItsBrianSun]

Lifecycle moves conversion. When I say conversion in relation to lifecycle, I mean people who have given you their email address, or signed up for an account, but they haven't bought from you yet.

This is often the biggest group of people in your email database, and a huge opportunity to tackle, especially if you've only focused on short-sell-convert-immediately acquisition bets.

Make and/or optimize these lifecycle automations to move your conversion metric:

- Welcome
- Nurture
- Activation
- Reactivation

On the other side of the work is more first-time purchases.

[Brian Sun @ItsBrianSun]

@xalyssajeanx Added to my running list of ideas, thank you!

[Brian Sun @ItsBrianSun]

@zachmstuck best post i've seen all day

[Brian Sun @ItsBrianSun]

@theevagutierrez 🙋‍♂️

[Brian Sun @ItsBrianSun]

@levelsio 53 podcast clips you've been mentioned in :)

https://t.co/rl4oZv4m5G

Mostly on pods like @IndieHackers, @myfirstmilpod, @NIApodcast, Where It Happens w/ @gregisenberg, and @noahkagan Presents

[Brian Sun @ItsBrianSun]

@TheCoolestCool You can search for podcast clips on diff topics here: https://t.co/KWhz70EBnR -- more of a search for a topic then see what podcasts talk about it/you might be interested in kind of approach

[Brian Sun @ItsBrianSun]

@APompliano @OpenPhone

[Brian Sun @ItsBrianSun]

@Kabir_Krishn Here's 105 clips on cold email: https://t.co/FPdBq5yNon

I just hit up my cofounder about us expanding our number of search results on podcast show pages -- thanks for the feedback!

[Brian Sun @ItsBrianSun]

Launched a side project! Searchcast is a podcast audio search engine: https://t.co/0DC0nDMDIf

- Find the best podcast clips on any topic
- Listen to clips directly in the search results
- Search just like you do on Google everyday

You can also get new podcast clips on topics you're interested in directly to your inbox daily, weekly, or monthly. Real email example attached.

Search for something—podcast clips you've been trying to track down, favorite moments from your go-to shows, topics you want to learn more about—and let us know how we can make it better.

We've already indexed and transcribed some of your favorite shows. Let us know what other podcasts you'd like us to add too.

[Brian Sun @ItsBrianSun]

It'll only take you a few hours max to knock all this out, but the ROI on your time/effort is a better experience for everyone you send emails to in the future.

[Brian Sun @ItsBrianSun]

noreply@ emails are never the move.

- They make your business feel inaccessible

- Especially in the case where a customer has a legitimate question in response to one of your emails and they realize while they're replying that it's not going to send to anyone

- And then they need to track down your support email to ask their question

[Brian Sun @ItsBrianSun]

Better moves:

- Do an informative yet friendly email address for emails where you'd normally use noreply@ -- like transactions@ notifications@ hi@ support@ robots@ hey@ hello@

- Encourage replies in emails, this builds trust and lets customers know you're always there for them if they need it

- Have email replies go to a monitored inbox, ideally support

- Or set up an auto reply with an email that has a form link, that can then feed into your support workflows

[Brian Sun @ItsBrianSun]

@mrsharma @moizali all Limited Supply podcast audio is searchable here: https://t.co/ze4JPJ2Xpg

Here's 20 clips on retention for example: https://t.co/BfKIVyZPqr

We made a bunch more pods searchable too: https://t.co/KWhz70EBnR