Benjamin Chan

Founder @ Kaelum Content. We blow up personal brands on Twitter. Case studies on website.

[Benjamin Chan @ItsMeBenChan]

https://t.co/349DgTN1K0

[Benjamin Chan @ItsMeBenChan]

I hate it when people ask me:

“Which types of posts get the most clients?”

that’s literally not how content works lol

It’s not some easy hack that you can just post this ONE type of post and everything will be sunshine and rainbows.

Content works as a well-oiled machine.

It’s like asking “which ONE part of a car actually makes it move?”

[Benjamin Chan @ItsMeBenChan]

@clintveinot welcome back king

[Benjamin Chan @ItsMeBenChan]

@DanielAchog a real man values equality ✊😤

[Benjamin Chan @ItsMeBenChan]

@thesamocean @Laraacostar mad curious what you'd do in the case of point 2. would you try to reach a broader audience (e.g. sell the idea of content creation), then pitch linkedin? or do something else entirely?

[Benjamin Chan @ItsMeBenChan]

@itsjonchan this would look good on a postcard

postcard

postcard

[Benjamin Chan @ItsMeBenChan]

@itsjonchan no “i am in you” or wtv or is that out of date alr

[Benjamin Chan @ItsMeBenChan]

@HussainIbarra legend.

[Benjamin Chan @ItsMeBenChan]

I hate it when people ask me:

“Which types of posts get the most clients?”

that’s literally not how content works lol

It’s not some easy hack that you can just post this ONE type of post and everything will be sunshine and rainbows.

Content works as a well-oiled machine.

It’s like asking “which ONE part of a car actually makes it move?”

[Benjamin Chan @ItsMeBenChan]

quick Twitter pipeline hack if you run lead mags (or plan to)

When someone comments on your lead magnet, they're telling you in public that they have the exact problem you solve

A lot of founders send the link and stop there

But this is where you can turn a lot of low-hanging fruit into sales

1. Post a lead magnet around one problem your buyer already pays to solve. A case study, an SOP or an old YouTube video is enough

2. Ask people to comment a word to get it, and tell them they need to follow you so you can DM it

3. Send it in a DM with one line at the end: "and if you want us to do this for you, reply [keyword]"

4. Reply under your own post with the same offer and a second keyword

5. Put a third keyword at the bottom of the lead magnet itself. The different words show you where people reply from

6. 1-2 days later, DM everyone who commented and ask one question about their business. Lots of them never open the link, so just meet them straight in the DMs

7. Pin every conversation that could turn into a client

We run 1-3 of these a week for clients, and a good one can book 5-10 calls on its own

[Benjamin Chan @ItsMeBenChan]

@Laraacostar @theaymanarab yo

[Benjamin Chan @ItsMeBenChan]

if you want more clients without ads or outreach, you need to read this: (don't just bookmark it)

[Benjamin Chan @ItsMeBenChan]

https://t.co/GydSIqWCGU

[Benjamin Chan @ItsMeBenChan]

Posting is the highest ROI channel left for founders who already have results.

If you're still relying on referrals, ads or outreach, bookmark this:

[Benjamin Chan @ItsMeBenChan]

https://t.co/GydSIqWCGU

[Benjamin Chan @ItsMeBenChan]

We've helped founders generate $1M+ in the last 12 months just from posting on Twitter.

No ads, no outreach, no "algorithm hacks"

Full breakdown here:

[Benjamin Chan @ItsMeBenChan]

https://t.co/GydSIqWCGU

[Benjamin Chan @ItsMeBenChan]

https://t.co/GydSIqWCGU

[Benjamin Chan @ItsMeBenChan]

@tyromper hope you’re well.

[Benjamin Chan @ItsMeBenChan]

Founders who’ve never posted:

Start with these 6 posts

1. Who you help + the result you get them (the intro)
2. The problem you hear on every sales call (their pain)
3. One client’s before and after (the proof)
4. What your industry keeps getting wrong (your take)
5. How you actually get the result (your process)
6. What working with you looks like (the next step)

[Benjamin Chan @ItsMeBenChan]

@ryangrowthh generational run

[Benjamin Chan @ItsMeBenChan]

@HussainIbarra wtf did i meet u 5 times over the last 2 years for

jokes

[Benjamin Chan @ItsMeBenChan]

448 comments.

Imagine 50% need what you sell.

That's 224 people.

10% of them can afford it.

That's 22.

Half of those hop on a call.

That's 11 calls.

You close 3 of them.

If you sell a $5k offer, that's $15,000 off one good lead magnet.

We run these for clients 1-3x a week.

Full system down below:

[Benjamin Chan @ItsMeBenChan]

I'm 24 and I feel old every time I open Twitter

[Umar @umzrs]

Guys in the online business space are getting younger and younger

Sometimes I’ll show up on a Zoom call and this dude is looking back at me