Recognition shapes culture.
What we choose to celebrate determines what is seen, repeated, and valued.
For a long time, awards culture has focused on the spotlight — the final moment, the finished performance, the visible win.
But impact is often built elsewhere.
In creative direction.
In strategy.
In late nights, revisions, trust, and collaboration.
When this work goes unrecognised, access narrows — especially for young creatives building behind the scenes.
Creative Impact Awards exists to expand how impact is recognised.
Not to take away from talent — but to honour the full ecosystem that makes excellence possible.
This is the work we’re here to recognise.
This is Thato Nzimande.
A creative director.
A long-time collaborator.
A young creative shaping some of the most recognisable visual moments in Tyla’s journey.
From music videos to live performances, editorials, and global stages, her work shows what happens when artists trust young creatives with vision — not just execution.
These are the stories we don’t always hear, but the work we feel.
Creative Impact Awards exists to spotlight creatives like this — the ones building culture behind the scenes, with intention, consistency, and excellence.
Every creative win you see has a story behind it.
The teams.
The late nights.
The ideas that never made the headline.
Creative Impact Awards exists to recognise the work that shapes success. not just the spotlight moments.
Welcome to Creative Impact Awards.
@henrytalkerr@cbaforafrica Till you land something that really takes off. So at the end of the day AI can create something strong that launches the campaign. You would have to put it to work and be ready to try other campaign directions if the first didn’t work 🙏🏽
Take a break, watch a show, call a mental health helpline, listen to some music, speak to a friend, have a good cry, play a game... Do whatever you need to do to cope
#EndSARS
Sanwo Olu extends curfew till 9pm
6:45pm soldiers start killing people.
4am SanwoOlu goes to snap photos at hospitals. He does NOT go to the Toll.
7:30am Soldiers still shooting people.
For 12 hours
Soldiers killed Lagosians,
And Sanwo was nowhere.
THIS WAS A PLANNED MASSACRE.
One of those mornings,you really lack the right words to articulate your thoughts and feelings...But I pray for those who lost their lives at the lekki toll and those who were injured as well as their families let the peace of God rest mightily on everyone in Jesus name Amen 🙏