It'sByU

Ending the cycle of flower waste through farm-direct floral subscriptions. Easy, fast #DIY #flower kits that include tools, containers, and lessons

[Venture Lab @vntrlab]

⚡️ “Founder Friday: Caroline Strzalka, Co-Founder & CEO of It's By U” joins us on her non-traditional route as an MBA, her time working on @sesamestreet, her startup journey, and the impact of COVID on the floral industry #entrePENNeur #FemaleFounders
https://t.co/AIUAQj1IBv

[Caroline Strzalka @carolinestrzalk]

@vntrlab @Itsbyu 2B: Then you get to the fun part: making your arrangement! Simply follow the video and in about 15 minutes you’ll have made a beautiful professional-looking arrangement! No experience necessary. (Seriously, we have had 5 year olds do it!!!) 💐👏

[Caroline Strzalka @carolinestrzalk]

@vntrlab @Itsbyu 2A: So first you go to https://t.co/qKj9zVQ1WE and choose your decor style. Then we send you everything you need to make your own arrangements: farm-fresh flowers, tools, containers and digital guides. It’s literally #fieldtovase

[Caroline Strzalka @carolinestrzalk]

@vntrlab @Itsbyu @Wharton 1C: Our customers experience the #zen of making their own arrangements. We’re a GOOD company from beginning to end!

[Caroline Strzalka @carolinestrzalk]

@vntrlab @Itsbyu @Wharton 1B: We are also providing a huge solution to floral waste. Over half of all #flowers that are grown are never sold at farm level...they’re literally just cut and thrown away! We work with the farms to source from overstock flowers to include them in our subscription recipes.

[Caroline Strzalka @carolinestrzalk]

@vntrlab @Itsbyu @Wharton 1A: Hi!!! I’m the CEO of @Itsbyu which is a farm-direct flower and plant subscription company. We send you everything you need to make your own flower arrangements at home at half the price of a florist.

[It'sByU @Itsbyu]

@carolinestrzalk @vntrlab @oprahmagazine @GMA @TheView

[It'sByU @Itsbyu]

Tune in for @vntrlab #FounderFriday series TODAY at 11am ET where our CEO Caroline Strzalka will be the featured guest!

#entrePENNeur #entrepreneurship #startup #venture #femalefounder #womenfounders #womenentrepreneurs #retail #B2B #B2C #ecommerce #wharton #penn #twitterchat

[It'sByU @Itsbyu]

OMG -- over 50% of all flowers grown are never sold! We're developing the first-ever marketplace for farmers to sell surplus flowers. Wanna help? Invest in It's By U here: https://t.co/jXryDlQYee
@Crowdfundnews @CrowdFundingBB @TeamCrowdfund @KingsCrowd @crowdfundinsider

[It'sByU @Itsbyu]

Want to instantly boost your mood? 🙂 Check our our interview with @WellandGoodNYC to find out how! Link in bio 👆
#itsbyu #flowers #wellness #moodbooster https://t.co/hEDjYAiKGr

[It'sByU @Itsbyu]

As you start getting ready for bed, we wanted to introduce you to Tiara, a brand new rose that is the perfect color for your bedroom. The muted lavender color is said to reduce stress… https://t.co/PBUsHhwBwU

[It'sByU @Itsbyu]

Here is your Fresh Garden kit this week: beautiful Cool Water roses, lavender scabiosa, and fuchsia carnations, finished off with light green hypericum berries. With purple being the color… https://t.co/9zzGeWHNPr

[It'sByU @Itsbyu]

This morning we wanted to introduce you to a most interesting flower called Scabiosa, or pincushion flowers. If you’re an @itsbyu subscriber, you may have seen them in your kit this week.… https://t.co/Qz5z7wc0W3

[It'sByU @Itsbyu]

“I perhaps owe having become a painter to flowers.” - Claude Monet
He was right because flowers have been proven to enhance creativity and spur innovation! We hope you bring flowers in… https://t.co/WDZQOlATnP

[It'sByU @Itsbyu]

Today we’re 🙌 the female care-takers of our roses and all of the women who work behind the scenes for It’s By U. We are so proud to partner with fair trade farms who pay women equitably… https://t.co/UoLbXpL0bA

[It'sByU @Itsbyu]

We’re so excited that our CEO and co-founder, Caroline, will be on the @iheartradio passagetoprofitshow which airs at 8:05 PM tonight! Caroline will be talking about why we created @itsbyu… https://t.co/DmIOhVRJ4w

[It'sByU @Itsbyu]

If you need help figuring out what to do with that bouquet you received today, we shared some of our best floral arranging tips with @PureWow -- no vase required! Watch the video here: https://t.co/Vm48vvIoMf #valentinesday #floraldesign

[It'sByU @Itsbyu]

So great to be included (and amongst such great company!) in this Valentine's flower roundup @newyorkpost : https://t.co/26ijfwEuyS #valentinesday #flowers #love

[It'sByU @Itsbyu]

NYCers, we are in full bloom @ThisIsStory this month - swing by if you're in the area for your fresh flower fix. Plus, you can read a bit more about our founders on their blog! Check it out here: https://t.co/imPJ0T7kRd #NYC #popup #startups #lovestory

[It'sByU @Itsbyu]

We are so proud of our Valentine's day collection, we turned it into a digital look book! Take a peek at everything we have to offer here: https://t.co/WmClG2rJBE