Ivan Booth

PR, writing. Author of "From Kak to Kiff: South Africa's Getting Better" & "The Publicist's Playbook: The Essential Guide to Agency PR".

[Ivan Booth @IvanBooth]

Who would've thought that an image like this - complete with farmer's tan - would in 2023 be used to bring us together?
How things have changed - for the better! #kaktokiff
https://t.co/Y4x2xjaBrh

[Ivan Booth @IvanBooth]

We all know what's wrong with South Africa. Few, however, appreciate how right it's been going since 1994. Here's my take on our generally upwards journey - I hope it will motivate all of us to do more! #kaktokiff #southafricasgettingbetter

https://t.co/gNcN191N13

[Ivan Booth @IvanBooth]

Hamba kahle Sugarman.

https://t.co/VKBNQBOAgT

[Ivan Booth @IvanBooth]

Are #pressreleases passé? Text-based publicity is important because it is more easily searchable online. Video has to be watched. Articles are easily scanned in a minute or less by potential clients and business partners.

[Ivan Booth @IvanBooth]

I think about the analogy of holding up a business card on a busy city street when a potential client tells me they're happy just posting on Linkedin. #complacent

[Sabrina Ram @SabrinaRam_]

Publicists after version 62 of the press release is still not approved.

[Ivan Booth @IvanBooth]

It's been a tragic year filled with learning experiences. Who knew we could survive #dayzero, #covid and our perpetual frenemy, #eskom?

[Ivan Booth @IvanBooth]

Bad writing by #PRs and #journalists alike is so common in 2020. That's a shame. First goes the spelling, then the facts - as we've seen. #sloppyjournalism

[Ivan Booth @IvanBooth]

I've just remembered how #pr clients were fond of asking for success-based billing a few years back - ie: invoice everytime you get something in the media... this always leads to disagreements over what counts as a legit media platform. Reasonable retainers are still best.

[Ivan Booth @IvanBooth]

This is the sweetest thing. The world is littered with outstanding animals and the odd decent human every here and there...

[Sallie Hammett @SallieGHammett]

I wrote my dog an obituary because of course I did. He was the best boy.

[Ivan Booth @IvanBooth]

Building up a good #generalknowledge of facts, stats, quotes & common phrases means you don't have to Google everything & #pressrelease writing becomes a lot faster, less tedious and more enjoyable. Your written work will flow better. #pr #prtips #prssa #prsa #writingtips

[Ivan Booth @IvanBooth]

Losing a long-term #pr client is like a break-up. And like a break-up, the best way to get over it, is with someone new ♥️

[Operation: MyPoliceStation @MyPoliceSA]

Two wrongs don't make a right and that goes for red, blue, black and white.

[Operation: MyPoliceStation @MyPoliceSA]

We've collected our 101 best ways to #SupportYourLocalPolice in one handy 30-page ebook! Lots of pro-police quotes too. At 99c pls consider gifting it to your #localpolice, #neighborhoodwatch, #church or #business group. We're hoping to fund a hardcopy. https://t.co/Myjjnoj46u

[Robert Johnson @dcspindoctor]

PR people love words! Find out how to choose the best words for your PR writing projects. Tips from @lkpetrolino this weekend on @ThePRNation Bring your dictionary!

[UoL Online Degrees with LSE @UoL_UGrad_LSE]

The University of London now offers supported online degrees in fields like economics, business and management, and data science. Designed by LSE. https://t.co/AlfFrJxWRI

[Mancini Media @ManciniMediaStr]

No reporter wants to work to understand your pitch.. or to verify it. Perfecting your pitch is an art.

[Ivan Booth @IvanBooth]

Handy hint I thought we knew: journalists are, in fact, not supposed to print #pressreleases word-for-word... but we like it when they do. Please don't email a reporter asking why they changed your headline :) #prpros #prssa #pr #publicrelations #mediarelations

[Ivan Booth @IvanBooth]

If a #PR firm can't manage to update its own Twitter account since May, its blog since 2019 - and when the News section of its own website says "Page Cannot Be Displayed" - surely that speaks volumes about a prospective client's likely experience? And yet...

[Operation: MyPoliceStation @MyPoliceSA]

Support #Simonstown #SAPS by helping the dept curb an outbreak of #Covid19 in the nearby #redhill community. Sgt Sithole is appealing for empty 500ml plastic bottles that can be filled with hand sanitiser. Visit the station on St George's St or call her on 0217868646.