Stephen

Another Monday to work towards your goals. Keep BUIDLing, keep working on that habit, stop overthinking and face that fear. A lot of good things are happening this week, I believe. Good morning X.

g1_fted's tweet photo. Another Monday to work towards your goals.

Keep BUIDLing, keep working on that habit, stop overthinking and face that fear.

A lot of good things are happening this week, I believe.

Good morning X. https://t.co/9lexJFd4Wn

151

IySte03 retweeted

eugene (resilient arc)

@eugene_00x

2 days ago

https://t.co/0vdUYef2w9

256

Stephen @IySte03

3 days ago

@vheeky_write Belated happy birthday 🎉🎊🎈 boss

IySte03 retweeted

ᴛʜᴇ ᴍᴏᴠᴇᴍᴇɴᴛ

@movement_comm

5 days ago

Hype Is Not Growth: What Happens After the Launch? (Part 2) In Part 1, we looked at some of the reasons why Web3 projects lose momentum after launch. The hype fades, engagement drops, conversations become quieter, and the community that once felt full of energy slowly begins to lose momentum. At that point, many teams start asking: “How do we get the hype back?” However, maybe that is not the most important question. Hype was never supposed to stay at its highest level forever. Attention naturally rises and falls, especially around major announcements and launches. The more important question is: What happens to the people who paid attention? Did they try the product? Did they understand how it works? Did they experience its value? Did they come back? And eventually, did they find it useful enough to tell someone else about it? Because sustainable growth is not only about getting people's attention. It is about what happens after you get it. A stronger growth journey looks like this: Attention → Action → Retention → Advocacy Turn Attention Into Action The launch may bring people to your project, but the next step should be clear. When someone sees your content and becomes interested, they should be able to understand what the product is, who it is for, what problem it solves, and what they should do next. Many projects successfully create awareness but lose people because there is no clear path after curiosity. Someone may visit the website, join the community, or hear about the product, but if they do not understand what to do next, that attention can quickly disappear. The first goal should be to help interested people experience the value of what you are building. Make Onboarding Easier People should not have to struggle before they understand why your product is valuable. If onboarding is confusing, some users may leave before they ever experience the product properly. This is why projects need to pay attention to where people are dropping off and the questions users repeatedly ask. Are people struggling to understand the first step? Are they confused about how the product works? Are they leaving before completing onboarding? Sometimes, the problem is not that people do not want the product. The problem is that the journey into the product is making it difficult for them to get started. Give People a Reason to Return Trying a product once is not the same as becoming a regular user. The real question begins after the first experience: Why would someone come back tomorrow? Is there more value for them to discover? Does the product solve something they regularly need? Are there useful features or experiences that make returning worthwhile? This is where retention begins. A launch can create curiosity, but value is what gives people a reason to build a habit around a product. The goal should not only be to make people try what you are building once. It should be to create enough value for them to see a reason to return. Stop Trying to Recreate Launch Day One mistake projects can make is constantly trying to recreate the energy of launch day. When momentum begins to slow down, the response becomes more announcements, more campaigns, more creators, and more attempts to create the same excitement again. However, sustainable growth does not mean making every day feel like launch day. The better question is: How do we create recurring reasons for people to return? That could come from the product becoming more useful, new experiences, meaningful participation, improvements based on user feedback, or other forms of value that make returning feel natural. The goal is not to keep people excited forever. The goal is to build something useful enough for people to continue using after the excitement wears off. Build a Feedback Loop Growth also requires listening. Users are constantly giving projects information through their questions, complaints, suggestions, conversations, and the way they interact with the product. Projects need to pay attention to what people are struggling with, what they enjoy, what keeps coming up in conversations, and what may be stopping them from returning. This creates an important cycle: Build → Listen → Learn → Improve → Repeat Without that feedback loop, a project can continue marketing a product without understanding what its users actually need. Look Beyond Impressions Impressions can tell you that people saw your content, but they cannot tell you whether those people became users. A project can have 100,000 impressions, but how many people actually tried the product? How many completed onboarding? How many came back? How many became regular users? How many recommended it to someone else? Those questions give a much clearer picture of growth. Attention is only the beginning. What matters is whether that attention eventually turns into action, retention, and advocacy. Turn Users Into Advocates One of the strongest forms of growth happens when people genuinely find value in what you are building. When users repeatedly have a good experience, they may eventually begin telling other people about it, not because they are being forced to participate in a campaign, but because they genuinely believe the product is worth sharing. That is advocacy. A person sharing your project because of a reward is participating. A person sharing it because the product has genuinely helped them is advocating. Both can create attention, but advocacy comes from a deeper level of value and trust. What Should Happen After the Launch? A successful launch should not be seen as the finish line. The launch creates attention, but the product should give that attention somewhere to go. The experience should give users a reason to return, and consistent value can eventually turn users into advocates. So, when momentum begins to drop after launch, do not immediately assume that more hype is the answer. Look deeper. Are users struggling with onboarding? Did they try the product but never return? Is there enough value to make another visit worthwhile? Are your campaigns attracting people who actually need the product, or are they only attracting people chasing rewards? The answers to those questions can tell you much more about your growth than your impression count ever will. Because sustainable growth is not about keeping everyone excited forever. It is about building something that remains valuable after the excitement wears off. The launch gets people through the door, but what happens after they enter determines whether they become users, regular users, advocates, or simply disappear. So, when a project loses momentum after launch, maybe the better question is not: “How do we get the hype back?” Maybe the question should be: “What are we giving people a reason to come back for?” What do you think is more difficult for a Web3 project: getting people to try a product for the first time or giving them a reason to keep coming back? Follow @movement_comm and join the conversation as we continue exploring Web3, community building, growth, and the strategies that can help projects build beyond temporary hype.

movement_comm's tweet photo. Hype Is Not Growth: What Happens After the Launch? (Part 2)

In Part 1, we looked at some of the reasons why Web3 projects lose momentum after launch.

The hype fades, engagement drops, conversations become quieter, and the community that once felt full of energy slowly begins to lose momentum.

At that point, many teams start asking:

“How do we get the hype back?”

However, maybe that is not the most important question.

Hype was never supposed to stay at its highest level forever. Attention naturally rises and falls, especially around major announcements and launches.

The more important question is:

What happens to the people who paid attention?

Did they try the product?

Did they understand how it works?

Did they experience its value?

Did they come back?

And eventually, did they find it useful enough to tell someone else about it?

Because sustainable growth is not only about getting people's attention. It is about what happens after you get it.

A stronger growth journey looks like this:

Attention → Action → Retention → Advocacy

Turn Attention Into Action

The launch may bring people to your project, but the next step should be clear.

When someone sees your content and becomes interested, they should be able to understand what the product is, who it is for, what problem it solves, and what they should do next.

Many projects successfully create awareness but lose people because there is no clear path after curiosity.

Someone may visit the website, join the community, or hear about the product, but if they do not understand what to do next, that attention can quickly disappear.

The first goal should be to help interested people experience the value of what you are building.

Make Onboarding Easier

People should not have to struggle before they understand why your product is valuable.

If onboarding is confusing, some users may leave before they ever experience the product properly.

This is why projects need to pay attention to where people are dropping off and the questions users repeatedly ask.

Are people struggling to understand the first step?

Are they confused about how the product works?

Are they leaving before completing onboarding?

Sometimes, the problem is not that people do not want the product. The problem is that the journey into the product is making it difficult for them to get started.

Give People a Reason to Return

Trying a product once is not the same as becoming a regular user.

The real question begins after the first experience:

Why would someone come back tomorrow?

Is there more value for them to discover? Does the product solve something they regularly need? Are there useful features or experiences that make returning worthwhile?

This is where retention begins.

A launch can create curiosity, but value is what gives people a reason to build a habit around a product.

The goal should not only be to make people try what you are building once. It should be to create enough value for them to see a reason to return.

Stop Trying to Recreate Launch Day

One mistake projects can make is constantly trying to recreate the energy of launch day.

When momentum begins to slow down, the response becomes more announcements, more campaigns, more creators, and more attempts to create the same excitement again.

However, sustainable growth does not mean making every day feel like launch day.

The better question is:

How do we create recurring reasons for people to return?

That could come from the product becoming more useful, new experiences, meaningful participation, improvements based on user feedback, or other forms of value that make returning feel natural.

The goal is not to keep people excited forever.

The goal is to build something useful enough for people to continue using after the excitement wears off.

Build a Feedback Loop

Growth also requires listening.

Users are constantly giving projects information through their questions, complaints, suggestions, conversations, and the way they interact with the product.

Projects need to pay attention to what people are struggling with, what they enjoy, what keeps coming up in conversations, and what may be stopping them from returning.

This creates an important cycle:

Build → Listen → Learn → Improve → Repeat

Without that feedback loop, a project can continue marketing a product without understanding what its users actually need.

Look Beyond Impressions

Impressions can tell you that people saw your content, but they cannot tell you whether those people became users.

A project can have 100,000 impressions, but how many people actually tried the product?

How many completed onboarding?

How many came back?

How many became regular users?

How many recommended it to someone else?

Those questions give a much clearer picture of growth.

Attention is only the beginning.

What matters is whether that attention eventually turns into action, retention, and advocacy.

Turn Users Into Advocates

One of the strongest forms of growth happens when people genuinely find value in what you are building.

When users repeatedly have a good experience, they may eventually begin telling other people about it, not because they are being forced to participate in a campaign, but because they genuinely believe the product is worth sharing.

That is advocacy.

A person sharing your project because of a reward is participating. A person sharing it because the product has genuinely helped them is advocating.

Both can create attention, but advocacy comes from a deeper level of value and trust.

What Should Happen After the Launch?

A successful launch should not be seen as the finish line.

The launch creates attention, but the product should give that attention somewhere to go.

The experience should give users a reason to return, and consistent value can eventually turn users into advocates.

So, when momentum begins to drop after launch, do not immediately assume that more hype is the answer.

Look deeper.

Are users struggling with onboarding? Did they try the product but never return? Is there enough value to make another visit worthwhile? Are your campaigns attracting people who actually need the product, or are they only attracting people chasing rewards?

The answers to those questions can tell you much more about your growth than your impression count ever will.

Because sustainable growth is not about keeping everyone excited forever.

It is about building something that remains valuable after the excitement wears off.

The launch gets people through the door, but what happens after they enter determines whether they become users, regular users, advocates, or simply disappear.

So, when a project loses momentum after launch, maybe the better question is not:

“How do we get the hype back?”

Maybe the question should be:

“What are we giving people a reason to come back for?”

What do you think is more difficult for a Web3 project: getting people to try a product for the first time or giving them a reason to keep coming back?

Follow @movement_comm and join the conversation as we continue exploring Web3, community building, growth, and the strategies that can help projects build beyond temporary hype.

173

Stephen @IySte03

5 days ago

@movement_comm Late GM 💚💚 fam

Stephen @IySte03

5 days ago

@AdesolaEst35743 Congratulations 🎉🎈 dear

Stephen @IySte03

5 days ago

Wsss🎉🎉🎊 Proud of you ML💞🤍 @AdesolaEst35743

Esther Adesola @AdesolaEst35743

7 days ago

GET IN JHORRR!!!! 🔥 Scholar don defend 🙂‍↕️💕 Unto the next! (CONVOCATION in view)

890

11K

Stephen @IySte03

6 days ago

@Defi_divaa Urs is still better, both don leave me at tender age, building life from scratch God is our help in all things💯🙏🏽

Stephen @IySte03

6 days ago

@Defi_divaa Ur motion is getting back mentor🤲🏽🔥🔥🙌🏼🙌🏼

Stephen @IySte03

6 days ago

@visual_jeht This is timely.. I appreciate my failures they thought me strength

Stephen @IySte03

6 days ago

@movement_comm Hype fills the room. Utility decides who stays when the lights dim.

Stephen @IySte03

6 days ago

@movement_comm GM 💚

IySte03 retweeted

ᴛʜᴇ ᴍᴏᴠᴇᴍᴇɴᴛ

@movement_comm

7 days ago

No one wins the game alone. Everybody has a role. Everybody brings something. Pass the ball. Trust the team. Make the play. That's what Community looks like. GM CT 💚

movement_comm's tweet photo. No one wins the game alone.

Everybody has a role.
Everybody brings something.

Pass the ball.
Trust the team.
Make the play.

That's what Community looks like.

GM CT 💚 https://t.co/LHOdUD8dGB

236

IySte03 retweeted

ᴛʜᴇ ᴍᴏᴠᴇᴍᴇɴᴛ

@movement_comm

7 days ago

Hype Is Not Growth: What Happens After the Launch? (Part 1) There are many reasons why people join Web3 projects. Sometimes, it is because everyone seems to be talking about them, the timeline is moving fast, and the community looks active. People are sharing ideas, making memes, attending Spaces, and talking about what the project could become. Somewhere in the middle of all that motion, you begin to think, “Maybe I need to be here early.” Then the launch happens. The community celebrates, the numbers go up, creators are talking about the project, and everything feels like it is moving in the right direction. For a moment, it looks like growth. Then, a few weeks later, you check the community again and notice that the conversations are becoming quieter, engagement has dropped, announcements are slower, and only a few people are still actively talking about the product. That is when you begin to wonder: What happened? The project may not have failed at launch. It may have failed to answer a more important question: What gives people a reason to stay after the launch? Because getting attention and building sustainable growth are not the same thing. A launch can give people a reason to look, hype can give them a reason to talk, and campaigns can give them a reason to participate. However, when the excitement begins to settle, people start asking a different question: “Why should I still be here?” That is where many projects begin to struggle. When the Community Is Built Around Hype A project can have thousands of community members and still struggle with retention because people do not always join for the same reason. Some people join because everyone is talking about the project, while others join because they want to get in early, expect an airdrop, want to earn rewards, or simply enjoy being part of an active community. However, when the excitement disappears, the reason many of those people joined can disappear with it. This is why an active community does not always mean a loyal community. A community can be filled with conversations, memes, campaigns, and thousands of messages, but the bigger question is whether people would still care about the project if there was nothing to gain today. When Incentives Become the Only Reason People Participate There is nothing wrong with rewarding your community. Incentives can help attract people and encourage participation, especially when people are still discovering a product. The problem begins when incentives become the only reason people participate. When the community starts approaching every campaign, activity, or announcement with the mindset of “What am I getting for this?”, the project may slowly train people to stay only when there is something being offered. Once the incentives stop, the attention can disappear too. That is not always loyalty. Sometimes, it is simply rented attention. When Projects Mistake Activity for Product Demand A community can be extremely active while the product itself has very little demand. People can attend your Spaces without using your product, repost your announcements without understanding what you are building, and participate in your campaigns without becoming long-term users. This is why engagement numbers alone can sometimes be misleading. A project can be loud and still have a retention problem because the real question is not only whether people are talking, but whether they are using what is being built and finding enough value to return. When Everything Depends on the Founder Another challenge is when the entire community depends on the founder's energy. The founder is constantly posting, explaining the vision, motivating the community, creating excitement, and keeping conversations alive. However, what happens when the founder takes a break? Does the community continue to have meaningful conversations? Do members still support one another and believe in what is being built, or does everything become quiet because the person driving the energy is no longer present? A strong community should not depend entirely on one person. The founder can lead the vision, but the community should also have enough strength to participate, contribute, and continue meaningful conversations without constantly waiting for the founder to create the next moment of excitement. And Sometimes, the Product Is the Real Problem This may be one of the hardest things for projects to accept. More marketing cannot always solve a growth problem. You can bring 100,000 people to a product, but if the onboarding is confusing, they may leave. If the product does not solve a clear problem, they may leave. If there is no reason to return, they may leave, and if the experience is frustrating, they may leave before ever becoming regular users. Then the numbers begin to drop, and the team thinks: “We need more marketing.” So they run more campaigns, hire more creators, host more Spaces, and push more content to bring another group of people through the door. However, if nothing has changed, those people may leave too. Distribution can bring people to the door, but it cannot force them to stay. This is the challenge many projects face after launch. They spend so much time thinking about how to get attention that they forget to build a strategy for what happens after the attention arrives. Hype is temporary, and that is not necessarily a problem because hype naturally rises and falls. The real problem is having nothing underneath the hype when it eventually fades. So, instead of only asking how to bring back the hype when momentum drops, projects may need to ask a more important question: What are we giving people a reason to come back for? What do you think is the biggest reason Web3 projects lose momentum after launch? Follow @movement_comm to join a community where we continue having important conversations about Web3, growth, communities, and the ideas shaping the future of the space.