When Wiz Khalifa dropped Kush & Orange Juice in 2010, it wasn’t just a mixtape, it was basically an internet movement.
There was almost no traditional promotion behind it.
Instead, Wiz built the entire rollout on Twitter and DatPiff, telling fans to download it and light one up at the same time when it dropped.
What happened next was wild.
College campuses all over the country started organizing “Kush & OJ smoke sessions.”
Within hours the tape was everywhere, and it eventually became one of the most downloaded mixtapes in DatPiff history.
That project didn’t just blow Wiz up…
It turned Taylor Gang into a real movement overnight.