Jamie Ahmed: Paid Acquisition at scale

Growing businesses faster with paid acquisition at scale

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@mikefutia Statics

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@lorenzo_pravata B-roll

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@adamtaylorl Claude

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@PhilKiel 👏👏👏

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@CoryDobbin What has he been consistently wrong about?

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@HireFireTeam Pure, unadulterated 🔥

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@HireFireTeam Question I've been meaning to ask you mate; What's your preferred creative analysis tool if you use one? Just about to try motion but wondering if there's anything specific you recommend?

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@peterczepiga SOP. This is crazy

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@chrisrudy Plugin

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@chrisrudy Post ID

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@PhilKiel 😅😅

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@PhilKiel the verdict is in.

😚🤌🏻

Get onboard.

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@PhilKiel Nah they are rapidly selling out so aren't in any sales etc. Just came back in stock nationally the other day. I was on waiting lists 😅

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@PhilKiel It's a banger though mate.

And it'll only cost you the GDP of Gibraltar.

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@PhilKiel P.s. use code JamieSocial to do absolutely nothing to your cart.

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@PhilKiel Still in phase 1.1

Nah it was fine tbh. Seemed daunting at first but was a doddle. Now it's as easy as a pod machine.

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@PhilKiel As long as you out UTMs in the meta data

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@andrewjfaris It should definitely be called Advantage Yeet Campaign.

Love reading this as it confirms my own testing and hypothesis.

Too many want the "credit" from overly complex structures and hide bad work in things like "audience testing".

The real game is to just make better ads.

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@PhilKiel Side step: where did you land on a new coffee machine a few months back? The levelled up one? Looking into that myself for BFCM 👀

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@andrewjfaris I found that Meta uses these signals to determine a true "TOF, MOF, BOF" system.

People aren't realising a "TOF" ABO campaign with a frequency of >1.00 isn't "cold". People are seeing more than 1 ad set, just like they're seeing competitor's ads, because that's how it works.

[Jamie Ahmed: Paid Acquisition at scale @JAhmedSocial]

@andrewjfaris Great thread and couldn't agree more.

I've been using CBOs religiously since 2021 and have always thought this way about ABO, it's inefficient and is a "good" way to hide bad work for a lot of agencies. "We're testing audiences". Their time is up soon.