A Feature is not 'DONE' until it's had IMAPCT
"If we can all agree that the outcome is what’s important, not the output (i.e. a feature) then we shouldn't consider any item of work as 'done' until it's created the desired outcome."
https://t.co/Xo8y76FsRa
The very first question we were asked when we started EveryoneSocial was, “Will our employees really want to share company news and content?” We now the know the answer is YES. 🤝 https://t.co/SvavYFfMEs
Publicis Sapient CMO Teresa Barreira recently posted a video on LinkedIn talking about the advice she’d give her younger self when starting a career. Her big takeaway? 👉 Share your ideas and opinions now. https://t.co/UY9DWWGCHu
Employee-generated content is more than just TikTok dances and pranking-the-boss videos. It looks into your team's daily lives and experiences, building trust and fostering stronger connections with your audience. https://t.co/bEJf2aoZ51
Consolidated social media solutions like Sprinklr and Sprout can be tempting, but these tools often fall short when it comes to #EmployeeAdvocacy. Here's why. 👉 https://t.co/03OYy3I4gt
Think you know what #EmployeeAdvocacy entails? Think again. It’s time to throw out outdated notions and embrace the new paradigm: Modern Advocacy, which is exclusive to EveryoneSocial. https://t.co/BqmE0KNRy3
Well-meaning business leaders have tried to build customer-centric workplaces to gain advantages over competitors, but the real key to success starts with an EMPLOYEE-centric company culture. https://t.co/xjRqyxu8GL
Check out this latest post on all things #EmployerBranding 101. Here at EveryoneSocial we work with the world's most innovative companies to enhance the stories of their orgs. Let's chat! #TalentTrends2024 https://t.co/og6nm2tZjE
With social media, the line between a company’s external branding and its internal employee sentiment is getting thinner. Today, how your employees feel about your company IS your brand identity. #EmployerBrand https://t.co/qdviJSvzlN
"Employees are the ultimate reputation makers or breakers in a world where every organization sells experiences rather than products and where the truth is more accessible and shareable than ever." https://t.co/vjSkeiryEt
HR professionals need to be as effective in branding their organizations in the minds of existing and future employees as marketing professionals are in branding their organizations in the minds of customers. https://t.co/sdn31EGRPh
People keep repeating that PMs should make "data-driven decisions."
I'm sorry, but it's absurd. We are not lab geeks.
As Jeff Bezos noted, "speed matters in business."
And it's especially relevant for the speed at which we learn.
The key to making decisions is being transparent and taking calculated risks without full information, especially when:
- The time to market matters
- The potential benefits outweigh the risks
- Your decisions can be easily reversed (aka “two-way doors”)
Our decisions should be informed (not driven) by:
- Data (quantitative insights, e.g., product and data analytics, experiment results).
- Qualitative insights (e.g., customer interviews, stakeholders, social listening, changes in the market, new technologies).
- Intuition (aka “product sense”), which results from experience and immersing yourself in the market and the business context.
And it's okay when sometimes our hands get dirty in the process.
Do you agree? Disagree?
Let me know in the comments.
Ogilvy's 2024 Influencer Trends report says employee advocacy is the #1 trend for 2024 — and that trend is coming for B2C companies! https://t.co/nLiXJXNLDZ