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How to build your own first social Media strategy?
All you need to do is to answer the four following questions:
๐ What is your goal? What do you want to achieve?
๐ Whom do you want to reach? Who's your target group?
๐ Where do these people spend time? What online platforms do they use?
๐ What is the content format that you feel comfortable with? For example, it could be writing, making videos, doing audio, or making graphics.
Once you have the answers to these questions, you put them together, and that becomes your (first science) communication strategy ๐๐๐.
For instance, if you want to reach people in the industry, you ask yourself where they hang out, and most of them probably hang out on LinkedIn. That means you should probably provide content on LinkedIn, whether it's text, videos, or other formats.
It's that easy and sticking to it will take you pretty far โญโญโญ.
#academictwitter #academicchatter #wisskomm #scicomm
How to build your own first social Media strategy?
All you need to do is to answer the four following questions:
๐ What is your goal? What do you want to achieve?
๐ Whom do you want to reach? Who's your target group?
๐ Where do these people spend time? What online platforms do they use?
๐ What is the content format that you feel comfortable with? For example, it could be writing, making videos, doing audio, or making graphics.
Once you have the answers to these questions, you put them together, and that becomes your (first science) communication strategy ๐๐๐.
For instance, if you want to reach people in the industry, you ask yourself where they hang out, and most of them probably hang out on LinkedIn. That means you should probably provide content on LinkedIn, whether it's text, videos, or other formats.
It's that easy and sticking to it will take you pretty far โญโญโญ.
#academictwitter #academicchatter #wisskomm #scicomm
An institution espouses design thinking and yet its rooms - like its toilet rooms - aren't human-centered. Don't you think that people learn better from institutions that walk their talk? I think so. #allinadayswork