Greg Richardson

[Greg Richardson @JGregRichardson]

Craig and Jeremy are Cal superstars

[Jeremy Fiance @jfiance]

Cal legend & friend/mentor @cwalker123, founder/CEO of @dialpad, strikes the biggest deal in @CalAthletics history - inspiring, Go Bears!

https://t.co/95bzJET4Jk

[NCAAF Nation @NCAAFNation247]

Ranking 2026 Tight End Duos

🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
#CFB
#FBS

[Deeg @DeegSports]

NFLU Rankings — Last 10 Years (2016-2025)

#17: @CalFootball 🐻

[Greg Richardson @JGregRichardson]

I'm honored to have had Ethan Levy interview me about M&A in the game business - https://t.co/40YhH7Joyh

[Cal Bears History @CalBearsHistory]

Fernando Mendoza, BS 2025, is the third Cal alum to be the #1 overall pick in the NFL draft, following Steve Bartkowski (Atlanta Falcons, 1975) and Jared Goff (LA Rams, 2016). All three are quarterbacks.

[Nick Lord @nickatnocap]

Cal just laid off about two dozen staffers across marketing, communications, and creative services. They are replacing the entire external operation with something called "Strawberry Creek Studios," built around two objectives: revenue generation and authentic storytelling.

This is not a Cal problem...this is the first wave.

Cal is facing a $24.3 million shortfall. They owe $12 million a year in stadium debt. Their media rights money shrank when they moved to the ACC. And now they need to fund $20.5 million in annual athlete revenue sharing (Likely more) on top of all of it.

The old org chart was not built for this. All of the functions operating as cost centers with no direct connection to revenue. That structure worked when TV deals and ticket sales covered the budget. It does not work when your athletes are paid and your expenses just jumped by eight figures overnight.

Cal is not the last school that will go through this, they are one of the first. We are going to see athletic departments across the country restructure how they operate. Not because they want to, but because the math demands it. These are billion-dollar enterprises in some cases and they have been running on university department budgets with university department thinking.

That era is over. The schools that get ahead of this will not wait until the shortfall forces their hand, they will look at every function inside their athletic department and ask one question: does this generate revenue, and if not, can it?

Content is not a support function anymore, it is a revenue channel. Partnerships are not a sales team selling signage packages, they are commercial infrastructure. Alumni engagement is not a thank-you-for-donating email, it is a procurement network.

The programs that restructure around revenue as the operating system, not an afterthought, will be the ones that come out on top.

This is not a crisis, it is a market correction. College athletics is becoming a real business and the org charts need to catch up.

[Mark Madsen @madsen_mark]

Huge game this Wednesday vs. @UIC_MBB. Pls come out and support at 8pm.

As we continue to build @CalMBBall at this amazing institution, we need to lock arms with each and every one of you.

Business owners are **the key** to the new world of NIL. We need business owners from across this amazing state of California to step forward and continue to build something special right here at Cal.

I repeat, **business owners** are the key to the new world of NIL and we need to QUADRUPLE the business owners that we work with. Let's build something special together! Every business size can help!

Appreciate you! 🙏🙏

Pls retweet if you are with us!

[Cal Basketball @CalMBBall]

Winning with integrity on and off the court!

Congrats Coach @madsen_mark for being named a finalist for the Skip Prosser Man of the Year Award!

#GoBears | #ThroughAndThrough

[Greg Richardson @JGregRichardson]

@wilnerhotline False - Not going to the Regents and making sure it's fellow UC school in the P12 was not involved or informed was something Cal would never have done. Not the way they operate

[Greg Richardson @JGregRichardson]

@MikeSilver And as this angle shows, it was a clear foul.

[Greg Richardson @JGregRichardson]

@ESPNRittenberg And the refs got the call correct

[Greg Richardson @JGregRichardson]

@DaytonBC This is the new NCAA rule - https://t.co/jIC7iIM9x1

[Greg Richardson @JGregRichardson]

An incredible ending last night as Dai Dai comes up huge and the officials get it right. @CalMBBall @NDmbb @roxybernstein @GoodmanHoops @JayBilas @franfraschilla

[Greg Richardson @JGregRichardson]

@vincewolfram15 Here's the better angle - the correct call was made

[Greg Richardson @JGregRichardson]

@RobDauster The call was the correct one

[Greg Richardson @JGregRichardson]

@GoodmanHoops It was the correct call.

[Greg Richardson @JGregRichardson]

@franfraschilla @CalMBBall Clear as can be.

[Greg Richardson @JGregRichardson]

@alexinman @franfraschilla @CalMBBall @NDmbb Look at this angle, a clear foul.

[Greg Richardson @JGregRichardson]

@Matt_Fortuna A clear foul.