Jason Hein

Founder and CEO of Acumental B2B, I help distributors and manufacturers compete on Experience and win.

[Jason Hein @JHeinContent]

Check out my latest article: Journey Gaps are the "B2Bete Noir" of B2B Ecommerce https://t.co/RruNBtQBlU via @LinkedIn

[Jason Hein @JHeinContent]

If you think B2B buyers are still willing to keep swinging after strikes 1 and 2, that may explain why your customers aren’t adopting that new website you just launched… https://t.co/0k3wMCIjLC

[Jason Hein @JHeinContent]

Sharing an opportunity to help drive digital for a well-known market leader in B2B distribution. https://t.co/q9w10ZyLyA

[Jason Hein @JHeinContent]

I'm always excited to see data from #b2becommerce buyers showing how the bar for #digitalexperience is getting higher and higher. But there's that part of me that wonders how they define "Excellent" vs "Good" in these surveys...

When your world has bee…https://t.co/4ou65uWk96

[Jason Hein @JHeinContent]

If your leadership still believes #b2becommerce “only cannibalizes from offline sales”, here’s a data point.

News flash: it’s what your buyers are asking for (verbally or otherwise). https://t.co/Qk34FOK2Qd

[Jason Hein @JHeinContent]

The setup here is what welcomed me to my hotel room this week, and it got me thinking:
What’s worse? Not personalizing at all or personalizing badly?

(If the problem here isn’t immediately clear - double check my profile picture) https://t.co/vzQeDVzO5i

[Seth Earley @sethearley]

Omnichannel panel takeaway- the website needs to act as the best salesperson of the organization who “personalizes” their anecdotes & messages @JHeinContent This means the organizational memory (knowledge & content) needs to be captured & structured for retrieval #B2BConnect

[Jason Hein @JHeinContent]

It was an honor to be onstage kicking off #b2bconnect with Ryan Kulp @manask and Mary Vigil talking about customer experience and #b2becommerce. This is an event that is unique in the industry - if you are here and you want to continue the conversation, l…https://t.co/EVnctpedtt

[Jason Hein @JHeinContent]

Paul Edwards is one of the most brilliant people I have ever worried with. But he is also a plain English speaker.

If you are one of the 89% if B2B companies exploring new ideas for site search and merchandising - and you are attending B2BConnect this w…https://t.co/6ygzpOhsve

[Jason Hein @JHeinContent]

You know that a conference is as good as #b2bconnect when even the cat wants to attend.

I didn’t have the heart to tell him he wasn’t registered.

Looking forward to catching up with old friends, making new ones, and hearing the latest about #b2becomme…https://t.co/z5T5b4Qwd3

[Jason Hein @JHeinContent]

I spent my flight home yesterday coming down off the high of the day-long "Mindshare Summit" put on by Andy Hoar, @briansalaubeck and the team at Master B2B eCommerce. Being able to hear "real talk" with 100+ people from #B2B companies that are actually m…https://t.co/QoSiP7Vpaf

[Jason Hein @JHeinContent]

Personalization is a loaded term in #b2becommerce, it's often used to describe an ideal state and not a practical strategy. My friend and colleague Kait Spong recently put together a very approachable overview of what personalization can actually do to he…https://t.co/a2qRuL2bGS

[Jason Hein @JHeinContent]

Top Reddit comment on a recent post discussing Amazon’s efforts to add a “ChatGPT-Style search” to its online store:

The commenter isn’t wrong. https://t.co/DgIDi2AbwS

[Jason Hein @JHeinContent]

#distributors - When you consider how much budget you allocate each year to "relationship building" in-person events with your customers (including your outside sales team), how does that compare to the budget you give your #digital team to ensure your on…https://t.co/h0pGVCmvJF

[Jason Hein @JHeinContent]

#b2becommerce friends in my network, I have seen a few posts from some #b2b folks mentioning they are at #shoptalk2023 - are *you* there? https://t.co/5ojt0WSATS

[Jason Hein @JHeinContent]

Rebecca Black once said, "It's Friday, Friday, Friday" - and you know what?

She's right.

To help the world look forward to Friday mornings I'd like to add some fun that will also help you all get a sense of what's happening in #b2becommerce. LinkedIn…https://t.co/ssAFWVeToB

[Jason Hein @JHeinContent]

Too many companies in #b2b approach a #digitaltransformation with the mindset of...

"We must transform all that is digital to work better for our company"

and not

"We must transform our company to work for all that is digital…https://t.co/KNTvOCVyQ3 https://t.co/WaGeVAQWTm

[Jason Hein @JHeinContent]

What do you do with your time off?

Next month will mark my 3rd anniversary working to help #distributors and #manufacturers understand how next-generation technology for search and merchandising can help their digital businesses finally hit the tipping…https://t.co/ycjFnP8y1W

[Jason Hein @JHeinContent]

Distributors – are your salespeople as dumb as your website?

It’s a serious question, and one that not enough companies in B2B take seriously but is what leads distribution leaders into “day 2” thinking and decline.

Consider how much your company has…https://t.co/7fcWOEThB1

[Jason Hein @JHeinContent]

If your firm is looking to get a #digital marketing program to the next level (and who isn’t?) Derek Schroeder i someone who can do that *plus* who has experience with #b2becommerce. Don’t let this unicorn get away! https://t.co/Mo8S7Qmkm4