Our latest study found that the combined brand search volume for 10 well-know #cryptos equalled 1.2 mill searches per month.
On average 31% of search results in the top 20 were harmful, so over 385k of these interactions were negative.
#ICO#blockchain#token#cryptocurrency
#Crypto V #Forex study looking at online reputation. When the data is broken down and the source of negativity is considered, it's clear to see that there are many more types of website contributing to the spread of negativity for #cryptocurrencies than forex. #ICO#blockchain
Here's a link to our new #Crypto V #Forex online reputation study. There's lots of insight and reasons why Forex are better equipt to deal with the negative onslaught attracted by online financial organisations.
#ICO#blockchain#exchanges#token
https://t.co/g21RAv2Zqy
In July, a $150mill #crypto was hacked.
Market cap fell 30% in week one.
Then, another 20% in the next 3 weeks.
Negative search results STILL appear within their brand page 1 SERPs today, casuing FUD for investors.
SERPs can be harmful if unprepared.
#ICO#Blockchain#ORM
81% of #ICOs in 2017 were scams.
85% of genuine #cryptos DO NOT treat their online reputation, or #ORM as a priority.
FUD is on the up & trust is at an all-time low.
If your SERP results don't match investor expectations you may be mistaken for a scam.
#Blockchain#fintech
Negative news attracts more interactions than positive or neutral sites.... We are drawn towards controversial & entertaining content. When human nature and SERP algorithms combine, a project's brand SERPs can go from Good to awful over night #ORM#blockchain#ICO#fintech
Marketing & PR are vital for #fintechs, especially when building brand recognition, but what do potential investors see once you’ve gained their attention?... What do your brand search results say about you?... #ORM is now essential.
#ICO#Crypto#blockchain#cryptocurrency
#ORM Impact: Pre & Post crisis for $150mill+ #ICO#crypto of top 100 Google results, Pos Vs Neg:
Positive results decreased: 22 to 3/100
Negative results increased: 2 to 28/100
Result: Increase of 55k negative interaction per month & 33% market cap drop
#blockchain#fintech
All genuine #Crypto & #ICOs battle media driven FUD on a daily basis, but a lack of rich info within your brand SERPs can be as harmful as negative news... To online searchers, a lack of clear info creates D, which in turn inspires U & F. https://t.co/bWYzzlY1my #ORM#blockchain
FACT: Negative sites attract more interactions than positive/neutral ones. We're drawn towards more entertaining & controversial news, so when human nature and SERP algorithms combine, your project's brand SERPs can go from OK to awful over night #ORM#blockchain#ICO#fintech
#Blockchain#ICO#Exchanges#fintech#crypto - if you've covered your bases with #SEO, #Marketing & #PR, you're still missing one vital service which will improve natural marketing efficiency & could save you millions. Discover blockchain ORM here : https://t.co/WYeGKkY9Oc #ORM
Aren't ORM & SEO the same thing?...
#SEO improves your brand's online visibility amongst its competition #ORM ensures search results offer a fair represntation of your brand when it's searched for online. This can also include tools like Search Suggestion #ICO#Blockchain#Crypto
What's the difference between #FUD & DUF if the letters mean the same?.. The Press, looking for the next #crypto scoop often create F, which leads to U&D, but a lack of rich & engaging info on our behalf often leads to D which in turn creates U&F among investors #blockchain#ICO
It's difficult for a genuine #crypto to recover after a crisis & even more so when the brand SERPs won't let anyone forget it! A recent example shows a market cap drop of 30% in the week news broke & a further 20% drop in the next 3 weeks... OUCH! #ORM#blockchain#ICO#fintech
The #crypto industry has been repeatedly dragged through the mud by the world's Press. Many genuine projects have been mislabelled as scams & millions of $$$$ lost. Here's some info on stopping this unneccisarily happening to you https://t.co/Skj8MQcTHd
#ICO#blockchain#fintech
The most crucial time for a #crypto is during its launch + the post hype period. Last year 46% of #ICOs failed. Many reasons can be attributed to negative news, which reduced their investment potential. Invest in your project:
https://t.co/KJHJJgCH1A
#blockchain#ORM#fintech
A recent study found 81% of #ICOs were scams with only 8% reaching #exchange. Amazingly, only 15% of the genuine projects treat online reputation management, or #ORM as a priority. FUD is on the up & trust is at a low. Be proactive with your rep, not mistaken for a scam. #Crypto